... effective way for an organisation to gain people's attention.
According to research by The Wireless Association, the open rate of text promotions and offers is a massive 98%, whereas the open rate of emails is a mere 22%!
Short Message Service [SMS] marketing s a technique that uses permission-based text messaging to spread promotional messages.
Moreover, claims The Wireless Association, while email communication is a one-way street, people can actually reply to an SMS promotion and engage with the brand via two-way SMS dialogue.
By opening the doors of conversation between brand and consumer, and creating customer engagement, marketers ultimately create a stronger relationship and build brand trust.
Read the original unabridged TalkBusiness.co.uk article.
[Estimated timeframe:Q3 2017]
MTT log date:
Jul 21, 2017
All data sources are attributed with links to the original insight. The insight
is then summarised and, where appropriate, enhanced with additional information.