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SMS Marketing Set To Soar

Trend Summary: According to a recent survey, 70% of respondents believe SMS marketing is an effective way to gain attention.

The survey, conducted by international trade body The Wireless Association, claims that 70% of respondents believe SMS marketing to be an ...

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... effective way for an organisation to gain people's attention.

According to research by The Wireless Association, the open rate of text promotions and offers is a massive 98%, whereas the open rate of emails is a mere 22%!

Short Message Service [SMS] marketing s a technique that uses permission-based text messaging to spread promotional messages.

Moreover, claims The Wireless Association, while email communication is a one-way street, people can actually reply to an SMS promotion and engage with the brand via two-way SMS dialogue.

By opening the doors of conversation between brand and consumer, and creating customer engagement, marketers ultimately create a stronger relationship and build brand trust.

Read the original unabridged TalkBusiness.co.uk article.


[Estimated timeframe:Q3 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Talk-business.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7232

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