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US Mobile Adspend Predicted to Double By 2021

Trend Summary: Annual mobile ad spending in the USA will reach $72 billion by 2021.

A new forecast from US media and telecommunications financial consulting firm BIA/Kelsey predicts that by 2021 spending on mobile media in the USA will have increased by ..

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... 17% compound annual growth rate through 2021.

Assuming the firm's reckoning to be accurate, that's up from $33bn billion last year.

Of the overall mobile adspend, the location-targeted portion is projected to grow from last year's figure of $12.4bn to $32.4bn in 2021.

This growth translates to 38% of overall mobile ad revenues today -- growing to 45% by 2021.

According to BIA/Kelsey, one of the biggest mobile success factors for local mobile is "native thinking", which involves building content, apps and ads that fit the device’s unique form factor, as opposed to importing formats from legacy media.

Read the original unabridged Mediapost.com article.

[Estimated timeframe:Q1 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7087

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