427 Marketing Trends found for Media / Mobile


To minimise / maximise the insight just click anywhere within the orange box
Facebook Set to Revolutionise Adland's Future

Trend Summary: Recent reports predict that marketers' holy grail - ads served to individuals across all their online devices - are just around the corner.


At the centre of this hype is Facebook, which recently announced the launch of its Atlas ad server, acquired from Microsoft last year. Atlas sits at the intersection of many ad delivery vehicles, constantly monitoring performance and optimising ...

[Estimated timeframe: Q4 2014 onward]

... creative content across a wide range of platforms.

Facebook has retooled Atlas, cramming it with the social network's massive store of personal data on its 1.3 billion worldwide users.

Atlas will enable Facebook to serve ads to the same individuals irrespective of the browsers and devices they use, thereby reaching a massive range of demand-side platforms, ad networks and exchanges across the entire internet.

According to David Jakubowski, Facebook's head of advertising technology, Atlas heralds the arrival of "people-based marketing,”

Using Facebook’s massive anonymized database, Atlas can help brands follow targeted audiences around the web on an individual level. "This is precision advertising, and for that reason it’s exciting", croons Mr Jakubowski.

Individually targeted ads - for long the "holy grail” of digital advertising - will soon be within reach. Many marketers, however, believe the grail's pursuit is only at the starting line.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6422

European Online Display Adspend to Hit €12bn by 2019

Trend Summary: Online display adspend in Europe will grow 10.3% to €12bn (£10bn) by 2019, predicts global research and advisory firm Forrester.


The predicted growth is attributed to the rise in mobile display, plus the increasing popularity of video and media-rich ad formats in European markets. The report also forecasts that tablet ads will increase by 40.5%, accounting for one-third of total online display revenue by 2019. In the UK, however online display ad revenue will grow by just ...

[Estimated timeframe: Q4 2014 - Q4 2019]

... 9.1% annually.

This is the slowest growth rate in Europe which Forrester attributes to the fact that the UK is the EU's most advanced market. Opportunities for growth are therefore harder to find.

Moreover, PC display adspend is expected to take a major hit from 2014 onwards, and expected to continue shrinking through to 2019 with adspend redistributed to tablets and similar devices. Video ads will see a 20% rise by 2019.

Germany will remain the second largest market for online display, with the overall display market predicted to grow 9.1 per cent annually by 2019, while France takes third place with an annual growth rate of 11 per cent, according to the report. In both countries tablet revenue will grow to represent nearly a third of total online display in the next five years.

In the USA, online display ads will grow at 13.7 per cent annually over the next five years.

Read the original unabridged TheDrum.com article.
 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6420

UK Shoppers Become More Web-Reliant for Buying Decisions

Trend Summary: 56% of Britons research their purchases online before buying in a shop, while 43% check products in a shop before buying online.


Global research and measurement giant Nielsen Holdings has released its latest Global Survey of Ecommerce, a comprehensive study of the online activities of more than 30,000 internet users in sixty nations. Among the survey's more surprising findings is the revelation that Britons are ...

[Estimated timeframe: Q3 2014 onward]

... forty percent more likely to shop online than their European counterparts.

Overall, 34% of survey respondents said they didn’t like buying online because of the cost of delivery, while 29% are averse to sharing their credit card details online.

A significant minority (24%) said they often found shopping sites very confusing.

According to Mike Watkins, Nielsen’s UK head of retailer and business insights: “The way people navigate between shops and the internet to buy isn’t consistent".

“For some, the internet is simply the checkout, for others it plays a fundamental role in what to buy, from whom and whether to do so online or in-store. For the same person, this behaviour could differ between products. The proliferation of devices simply adds to the complexity.”

Defying these drawbacks, however, fifty percent of Britons said they spent time researching online before they bought, while 54% say they read online reviews and 18% use social media to help them decide on their  purchases. Britons' use of social media (33%), however, is lower than the European average.

Despite which, 76% of survey respondents use computers for shopping, compared with mobiles (25%) and tablets (24%).

Twenty per cent of the survey sample used price-saving apps or websites and 16% used such apps in a shop. In all, 59% of Britons used the internet to get the best price.

The Digital Shopper Relevancy Report questioned more than 18,000 online shoppers from eighteen nations.

Read the original unabridged Nielsen/Cap Gemini article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: InternetRetailing.net
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6413

Apple Takes Aim at Old-Fashioned Wallets

Trend Summary: Apple Pay, a new mobile payments system, could effectively put traditional pocket-wallet manufacturers out of business.


Apple Inc's digital wallet, introduced last week, enables users to make both in-store and online payments via their phones - effectively eliminating the need for a traditional wallet. Traditionalists, however, need not storm the cyber-barricades yet awhile, given that old-fashioned wallets hold much more than dollar bills and credit cards. Predicts Michael Lyons of wallet-maker Rogue Industries: "Even if people want to carry a smartphone that has the pay capability, some will still prefer ...

[Estimated timeframe: Q3 2014 onward]

... to carry some cash or IDs or credit cards."

While other critics have already observed: "Digital wallets are also subject to the same fickle forces as our phones, ie battery life and connectivity."

And as Justin Dobbs, founder/ceo of online retailer The Wallet Shoppe, observes: "The last thing you want to do is get somewhere, need to pay for something ... and you can't because your phone isn't working." 

He adds: "I love my iPhone, but I don't know if I'd trust it completely if I needed it in a pinch."

Apple isn't the first brand to attempt bulldozing virtual payments on consumers. Google teamed with Citi and MasterCard three years ago to build a wallet.

Visa also attemted to foist Visa Checkout, its new mobile payment system, on a less than enthusiatic public, while PayPal, Square and MasterCard already have their own platforms.

However, if anyone poses a threat to good old-fashioned leather wallets, it's Apple, a company skilled in leading its customers by the nose in the name of trendiness.

"Apple is always different," says Rogue Industries' Michael Lyons. "I think that [it] is going to bring a level of innovation that we haven't seen before."

Read the original unabridged AdAge.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6410

Young Brits Move Online for Fashion Purchases

Trend Summary: More than a quarter of young Britons (28%) now buy the majority of their clothes online, reports youth consumer insights specialist Voxburner.


However, the data also reveals that a majority of the survey sample (44%) prefer to buy their clothes on the high street. According to the Voxburner survey sample of 971 consumers, 28% of those in the 16-to-24 year age group use an online retailer's app at least once every fortnight, whilst 36% have used an app for a high street retailer during the last month. Additionally, just over one tenth ...

[Estimated timeframe: Q3 2014 onward]

... of the survey sample (12%) have used virtual sizing-tool apps such as Fitsme or Dressipi.

An additional 18% have used an app for a shopping mall such as Manchester's Trafford Centre and Westfield in London's White City area.

Says Luke Mitchell, Voxburner's Head of Insight: “Fashion has always been important to young people and many high street focused retailers will be encouraged to see bricks-and-mortar stores retain their relevance for this generation. From shopping malls and high street stores to supermarkets and charity shops, young people are prepared to shop around to find what they are looking for.”

The in-store brands that those in the 16-24 age group most liked to visit were New Look, H&M, Topshop, Primark and River Island.

Online, the preferred fashion brands were named as ASOS, Amazon, eBay, boohoo.com and New Look.

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6407

Apple Set to Revolutionise Global Payments System

Trend Summary: Spurred by new products from Apple, consumers are on course to dump cash and credit cards in favour of electronic gadgetry.


A recent article by the Wall Street Journal's Senior Special Writer Robin Sidel predicts that consumers will move further away from cash and cards as they embrace technologies that enable them to pay for purchases via electronic gadgets such as tablets and smartphones. The trend is spurred by Apple's ...

[Estimated timeframe: Q3 2014 onward]

... launch last week of its new iPhone, alongside the debut of its latest gizmo for tech fashionistas - the Apple iWatch.

These two objects of desire offer consumers a more secure way to make card payments at the checkout. It also is expected to make debit and credit card purchases faster and easier for shoppers making online purchases and when visiting bricks-and-mortar stores.

This, unnamed industry executives told the WSJ, should lead to more payments via electronic networks and fewer cash transactions.

According to Jud Linville, who runs Citigroup Inc's credit-card business: "If paying by phone is easier for the consumer, it is first and foremost likely to displace cash."

However, technologies like Apple Pay have been around for about a decade, thus far provoking more yawns than dollars from consumers. Will Apple break the trend?

The WSJ's Brian Fitzgerald is not convinced, citing people familiar with the arrangement.

"Card issuers will pay Apple a small per-transaction fee to participate in Apple Pay, which means they would make less money than they would with an old fashioned  card swipe at the cash register."

Despite which, according to insiders. retailers are betting they will more than recover their transaction costs as electronic payment volumes increase.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6403

Tesco and Magazine Giant Launch Instore Tracking Beacons

Trend Summary: Supermarket titan Tesco is harnessing Apple's 'beacon' technology to offer customer-tailored discounts.


In the first UK-wide rollout of Apple’s beacon technology, Tesco - the world's second largest supermarket chain - will offer customers at its neighbourhood One Stop stores a range of personalised discounts via their smartphones when adjacent to displays of participating products. The venture, led by magazine group IPC Media [IPCM], will fund a nationwide supporting ad campaign to be launched next week in  ...

[Estimated timeframe: Q3 2014 onward]

... seven hundred and forty One Stop outlets.

Apple’s beacons are an indoor positioning system using Bluetooth technology to track customers precise positions in the store, enabling the retailer to “push” messages to shopers' smartphones when they are near to participating product displays.

IPCM will use the technology to sell its range of magazines, transmitting special offers from the beacons to shoppers' smartphones, tailoring these to the latter's interests - e.g discounts on titles such as Chat, Pick Me Up, Woman and TV & Satellite Week.

However, only customers who have signed-up to the One Stop service will receive the offers, which are individually targeted by customer data held by IPCM and/or the retailer.

Says a One Stop spokesperson: “With 61% of UK adults now owning a smartphone, this innovation will enable customers to get relevant promotions, at the right time and place, via their increasingly preferred medium – the smartphone”.

Enthuses IPCM's retail sales director Katharine Challinor: “The technology will give us an innovative new way to interact with our readers, at the point of sale, in a way that we know will be timely and relevant.”

Up to 15,000 retail outlets are expected to sign-up to the system over the coming twelve months.

Read the original unabridged FT.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6398

Brit's Media Infatuation Overtakes Sleeping

Trend Summary: Britons now spend more time watching screens than they do sleeping, reports UK industry watchdog Ofcom.


The UK's independent regulator and competition authority for the communications industries, Ofcom, today published its annual report on the nation’s media consumption. According to the report, Britons are obsessed with consuming media across all formats - especially digital devices such as smartphones and tablets. The regulator also found that during the past twelve months ...

[Estimated timeframe: Q3 2014 onward]

... average TV viewing fell below four hours a day for the first time since 2009.

Instead, the “Millennium Generation” (which rarely uses a phone to make calls, instead updating social media status and checking for instant messages) now spends more time using media or communications - eight hours, 41 minutes - than he/she does in sleeping.

The regulator also found that (in 2014 to date) people are increasingly using several devices at the same time – ie making calls while surfing the internet on a tablet – increasing the total use of media and communications to an average of more than eleven hours daily.

That's an increase of more than two hours since Ofcom conducted equivalent research in 2010 and reflects a sharp rise in internet use on the move as mobile data networks have improved.

Read the original unabridged Ofcom Report.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6382

Marketers Aim to Close Mobile Media Spending Gap

Trend Summary: Tech groups are laying big bets on mobile advertising as consumers’ attention shifts from print and radio to smartphones and tablets.


Although smartphones and tablets command an ever-larger share of attention, driving profits for the likes of Facebook, mobile media receives only a miniscule share of big brands’ adspend. According to a recent forecast by eMarketer, worldwide mobile adspend will soar by 84.7% this year reaching $32.7bn, despite which mobile will account for ...

[Estimated timeframe: Q3 2014 onward]

... less than 10% of total advertising expenditure, despite the fact that consumers currently use mobile devices for 23% of their time spent with media.

eMarketer predicts, however, that mobile adspend worldwide will grow by a massive 84.7% this year totalling $32.7bn, albeit comprising less than 10% of total ad outlays.

Comments Shelby Saville, digital director at Publicis-owned media buying agency Spark: “People have their devices with them 24/7 – it’s the closest emotional relationship with technology."

According to the Financial Times New York correspondent Shannon Bond: "For the ad industry, that gap [between media consumption and current adspend] represents a multibillion-dollar growth opportunity."

"But for many consumer brands, mobile marketing is a realm of hesitation and experimentation."

Read the original unabridged FT.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6376

Cellphones Set to Supersede Online Passwords

Trend Summary: Internet access passwords could be consigned to history thanks to an unnamed Google protocol that enables users to connect to their online accounts via a smartphone.


Google has recently demonstrated new technology that enables a user's laptop, tablet or similar device to be unlocked by the mere presence of the owner's smartphone. Commenting on the Mountain View mammoth's latest security device, WSJ.com blogger Christopher Minns posits that "while it might seem foolish to replace a password you keep in your memory with one you keep in your pocket such as a phone", the former is susceptible to hacking whereas ...

[Estimated timeframe: Q3 2014 onward]

... the latter can be shut down the moment it goes missing.

According to Mr Minns: "Google is working on an as-yet unnamed protocol that allows you to connect to your online accounts on any device by authenticating yourself with your smartphone. This could be a code sent to you, or even a "smart ring."

If you have either an iPhone or a newer Samsung phone running Android, it's simple to lock your phone remotely, even wipe it. So even if a thief gets his hands on the 'skeleton key' to all your online your accounts, you can easily and instaneously disable it.

Plus, your phone is itself locked (or should be) with a PIN code or even a fingerprint sensor.

If you want to sample the early version of a post-password future, all you have to do is switch on a common security feature of every major web service. It's available across all the internet giants such as Google, Yahoo, Microsoft, Facebook, Twitter and dozens of others - despite which surveys suggest that more than half the public hasn't heard of it.

It's called two-factor authentication. And if you have ever taken money out of your bank account at an ATM, you've already experienced it.

But, warns Mr Minns: "This isn't to say that two-factor authentication, and its more evolved cousin, device-based authentication, is a panacea. Security is an arms race, and if enough people switch to these new schemes, hackers will find their weaknesses."

"In the meantime, if you want to experience a future in which remembering dozens of passwords, or relying on a service to do it for you, is a thing of the past, go turn on two-factor for the accounts that matter most."

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6365



First Previous ... 6 7 8 9 10  ... Next Last