... collect mobile device data or images to identify specific individuals in the target audience, while also indentifying specific vehicles and/or drivers.
Moreover, microphones could collect conversations revealing audience reaction to the ads, while proximity sensors show how close people get to the billboards and eye-tracking sensors determine whether passers-by are looking at the ads and for how long.
At the same time image recognition techniques and mobile data could be used to create a more accurately focused profile of the audience.
Commented New York Senator Charles Schumer earlier this year: "They have huge amounts of information on you. "Who knows what they could use it for? It’s something straight out of a scary movie."
Read the original unabridged capaignliveco.uk article.
[Estimated timeframe:Q4 2016]
MTT log date:
Oct 14, 2016
All data sources are attributed with links to the original insight. The insight
is then summarised and, where appropriate, enhanced with additional information.