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McKinsey Forecasts Sag in Global Adspend Growth

Trend Summary: Media spending worldwide is forecast to rise at a compound annual rate of 5.1% over the next five years.

According to a report released today by multinational management consulting firm McKinsey, global spending on media is forecast to rise at a compound annual rate of 5.1% during the next five years reaching ...

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... $2.1 trillion in 2019.

However, this growth actually reflects a general slowdown, according to McKinsey's study of consumer and adspending data in every global media and entertainment sector.

The report predicts that digital advertising, video games and broadband will continue to be the fastest-growing segments over the next five years, with projected compound annual increases of 12.7%, 8.1% and 7.8% respectively through to 2019.

Spending on cinema will expand at a projected 5.4% compound annual growth rate, followed by TV advertising at 5.0%.

McKinsey also posits that while today’s stronger segments will continue to be strong over the next five years, they will probably grow more slowly.

Read the orignal unabridged McKinsey.com report.

[Estimated timeframe:Q1 2016 - Q4 2019]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: McKinsey.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6799

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