87 Marketing Trends found for Media / Out-of-home

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US Outdoor Media On Digital Growth Curve

Trend Summary: Q4 earnings by outdoor advertisers furnish further evidence that marketers continue to invest in billboards, transit ads and digital signs.

While traditional media in the USA are experiencing a decline in ad revenues as consumers increasingly spend more time on digital platforms, out-of-home media has been largely resilient thanks to its much-vaunted ability to reach mass audiences who can’t skip the ads. Another key factor driving this trend is the conversion of many billboards to ... 

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... digital displays.

Outfront Media, formerly known as CBS Outdoor, reports that its billboard business in the US has returned to growth, edging up 0.3% in the year's third quarter, thanks to stronger demand from national and local advertisers, as well as improved results in key markets such as New York and Los Angeles.

The company’s US organic revenue rose 2.8%, driven by nearly 9% growth in its transit business. However, international organic revenue was down 0.3% for the period.

According to Clear Channel Outdoor Holdings chief financial officer Rich Bressler: “We think this is particularly relevant for national advertisers as they think about getting the highest return on their advertising spending”.

Continues Bressler: “This is an important time period for national advertisers as they think about their 2016 budget allocation, and as we believe that our team is driving meaningful progress with large national partners, that should position us well for next year”.

Read the original unabridged WSJ.com article.

[Estimated timeframe:Q4 2015 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6746

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