82 Marketing Trends found for Media / Print


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US consumers claim newspapers are their preferred medium to ‘check out ads’

TD { FONT-FAMILY:Tahoma; FONT-SIZE:10 TD { FONT-FAMILY:Tahoma; FONT-SIZE:10pt  ► More than 40% of US consumers claim that newspapers are their preferred medium to ‘check out ads’, according to new research by the Newspaper Association of America (NAA).

More than 40% of US consumers claim that newspapers are their preferred medium to ‘check out ads’, according to new research by the Newspaper Association of America (NAA).

The research, conducted by Nielsen Online for the NAA, also found that newspaper websites attracted more than 70.3 million unique visitors in June. According to the study, 70% of adults regularly read newspaper inserts and in the past 30 days 61% clipped a coupon and 50% bought something that they saw advertised.

“The newspaper audience continues to expand as publishers aggressively capitalise on their investments in digital properties, adding robust features and launching new products to attract a highly valuable consumer audience,” said NAA president and chief executive John Sturm.  “Advertisers who want to reach consumers ready to make purchasing decisions continue to use the trusted newspaper brand to ensure their messages are heard through the crowd.”

Martina Mackintosh, London

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: manadmglobal
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=4638

Making 'Old' Media New Again

It's make-or-break time for many newspapers. Denver and Seattle recently lost dailies, the Chicago Tribune and Sun-Times are both in bankruptcy, and owners of the Boston Globe and San Francisco Chronicle threaten closure. One reader mourned the loss of her local newspaper in Connecticut by lamenting that she had gone from living in a city to living off just another exit on Interstate 95. As comedian Stephen Colbert put it last week, "The impending death of the newspaper industry: Where will they print the obituary?"

[Estimated timeframe:2009-2012]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=3910



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