61 Marketing Trends found for Media / Radio


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Private Equity Pundits Predict Meager US Ad Growth Thru' 2014 Despite Surge in Media Revenues

Private equity and mezzanine capital investment firm Veronis Suhler Stevenson, a specialist in the media, communications and information industries in North America and Europe, has published its latest five year forecast for the period 2009 - 2014. According to the cupidinous clairvoyants, US media and communications spending is poised for a big leap forward over the ensuing period. In fact, VSS expects industry revenues to grow faster than the economy in general, citing the rapid expansion of online and mobile media. Unfortunately, they are less optimistic about the prospects for advertising expenditure ... 

 

[Estimated timeframe:Q3 2010 - 2014]

... predicting a significantly lower growth rate for ad spending. In 2010 total media and communications revenues will grow 3.5% , with an overall compound annual rate of 6.1% from 2009-2014, when it will reach $1.416 trillion, according to VSS. That's compared to a predicted compound annual growth rate of 5.8% for the U.S. economy over the same period.

According to VSS partner John Suhler, that high growth rate reflects the rise of consumer control in media consumption, including time- and location-shifting, subscription TV and on-demand services, as well as a coming wave of mobile apps and video games. "Everything that is an opportunity for consumers to show their preferences is growing faster than economic growth," he observes.

Driven by these trends, VSS sees entertainment and leisure media revenues growing at an annual rate of 6.3% to $354 billion in 2014.

But despite all this merriment and joy for the media business in toto, VSS sees traditional consumer advertising revenues stagnating from 2009-2014, with an annual growth rate of just 2.2% over the period, reaching $159.3 billion in 2014. The firm's gloomy prognosis extends to broadcast TV, newspapers, consumer magazines, broadcast and satellite radio, Yellow Pages directories, and out-of-home media. 

However, business information will also see strong growth at an annual rate of 8.2%, approaching $250 billion in 2014, due to the growth of applications for organizing and accessing data, software, and services. Pure-play internet and mobile services will enjoy the highest growth rate -- at 15% per year from 2009-2014, when it will reach $87.8 billion.

The VSS figures tally with other frequently cited forecasts. In July, Magna Global predicted total US ad revenue growth of 2.1% in 2010, rising to an average annual growth rate of 3.5% per year from 2010-2015.

While ZenithOptimedia was even more cautious, its July forecast predicting a miserly 1.3% growth in total North American adspend in 2010, followed by 1.8% growth in 2011 and 3.0% growth in 2012.

The agencies' forecasts for 2010 are all the more modest in that they follow a massive dive from 2008-2009.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5309

Worldwide Digital Radio Set for Takeoff - but Not Until 2015

 

According to a new forecast from ABI Research, digital radio is set for steady growth over the next five years - although real takeoff is not expected until 2015 - when much of the growth will emanate from Europe, where various governments have established high definition digital radio as a national standard. Growth will also be driven by the inclusion of digital receivers in smartphones. Stateside, however, the market remains lethargic with a relatively meager four million standalone digital radios sold to date alongside 13.5 million in Europe, led by the UK. In the US, the main driver for growth is expected to be ...

[Estimated timeframe:Q3 2010 - onward]

... the inclusion of HD digital radio receivers in smartphones in response to carriers' growing concern at the large amount of mobile bandwidth currently used by smartphone owners accessing online audio sites like Pandora.

The carriers see digital radio as the solution to this problem, and have started to promote the technology as a channel for premium audio content without taxing data delivery.

According to ABI Research senior analyst Sam Rosen: "AT&T's decision to stop offering unlimited data plans, due largely to high data usage in New York and San Francisco" was triggered by generated consumption of bandwidth by internet music sites.

The forecast of substantial growth in HD digital radio is good news for traditional (terrestrial) radio broadcasters. They have rolled out HD channels in most large- and mid-sized media markets in the face of increasing competition from new digital audio options, including satellite radio and pure-play Internet radio.

Radio broadcasters are similarly heartened by the conclusions of a separate study by Harker Research, which found that digital alternatives have failed to makeany significant impact on local broadcast radio listening.

Overall, radio continues to boom in the US, with Harker's analysis of 61 markets (distributed among Arbitron PPM markets, Arbitron diary markets, and Nielsen diary markets) shows that Americans continue to listen to local broadcast radio stations in record numbers.

Comparing listening patterns from spring 2009 to spring 2010, Harker found that the proportion of the U.S. population that is listening to broadcast radio actually grew from 91.4% to 93% over that period. Average weekly listening dipped about 1%, or 11 minutes, to 17.4 hours per week.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5308

New UK Government Promises 'Best Superfast Broadband in Europe' by 2015

Delivering the keynote speech to a gathering of media and political denizens at London's ritzy private members haven The Hospital Club, Jeremy Hunt, Britain's new secretary for Culture, Media and Sport, promised to deliver "the best superfast broadband network in Europe” by 2015. This, Hunt averred, would provide greater flexibility for both video and audio broadcasters to exploit new technologies. He also promised a "far lighter" regulatory regimen for UK radio and TV broadcasters ....

[Estimated timeframe:Q3 2010 - 2015]

... pointing to the regulations that currently set strict terms on what radio and television companies are required to broadcast in exchange for their public licences, Hunt promised a new liberality for broadcasters.

“If we’re going to promote innovation we need to move away from the microregulation of the broadcasting sector, and that means the approach to radio licences, it means the approach to public service broadcasting.

“We have to move beyond a system where wise people at Ofcom - the regulatory communciations hydra concocted by the former government -  are defining precisely what people are seeing ]and hearing] to the nth degree.”

"The government," said Hunt, considered the need to ensure taste and decency to be as important as ever but “more broadly speaking we do want to allow media companies greater flexibility to develop models than they previously had”.

As to his superfast broadband promise, "£47 million would be spent on pilot broadband schemes in rural areas. Existing infrastructure owners such as BT, Virgin Media and utility companies would be put under intense pressure, including the use of legal force, to share their assets in an effort to ensure high-speed broadband reached all areas of the country.

Hunt assured his listeners of his determination to avoid a two-tier broadband population. Instead, he would use public funds to prime the pumps of industry in getting speeds of 50 mega bits per second and more to rural as well as urban areas.

But arguably the new government's greatest commitment to change lay in Hunt's revelation that he has appointed investment banker Nicholas Stott of Lazards to assess the viability of adopting local, city-based media models similar to those in the USA [a move more likely to prove of benefit to investment bankers than media companies!]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5247

China Will be World's Second-Largest Ad Market by 2015

Melding clairvoyance with bean-counting, PricewaterhouseCoopers predicts that the People's Republic of China will become the planet's second largest advertising market by 2015, overtaking current runner-up Japan. In contrast to this ebullient growth, numero uno, the United States, will painfully limp toward recovery during the same period, at best equalling the peak it reached in 2007. Indeed, PwC forecasts that North America (including Canada) will be the world's most sluggish major media market. Elsewhere, however, it's a different story ...

[Estimated timeframe:2010 -2015]

Comments Marcel Fenez, PwC's head of global media and entertainment practice: “Twelve months ago the story was whether the recession would pick up the pace of digital transformation. It really did, and then some!”

Among the key events noted in PwC's survey: 

  • In 2009 global adspend dived by 11.8%, whereas consumer spending slipped by a mere 0.5%.
     
  • Spending on internet access during the same year rose by 8.2%.
     
  • Also in that year, North America saw total entertainment and media spending sag by 6.8% to $461 billion - southbound for a second year. The region is forecast to recoup a small part of that decline with growth of 1.2% in 2010 - painfully struggling to reach 2007's $500bn-plus level by 2012.
     
  • Media spending in EMEA (Europe, the Middle East and Africa) peaked at $476bn in 2008, surpassing North America in 2009 when it constrained decline to just 2.8%. The region is predicted to hit $490bn by 2011.
     
  • North America will achieve compound annual growth of 3.9% across the coming five years, lagging behind Europe’s 4.6% growth-rate and Asia's ebullient 6.4%. Topping the lot in the ad-growth stakes will be the far smaller Latin American market with an increase of 8.8%.
     
  • Digital media is forecast to expand to one-third of all media spending by 2014, the report citing as evidence that consumer loyalty is edging away from internet and mobile service providers in favour of devices smartphones, tablet PCs and the content they carry.

Mr Fenez expressed surprise at the worldwide resilience of TV, and the relative strength of online advertising last year. The beancounter now predicts that these two media will expand their share of advertising spending, largely at the expense of newspapers, magazines and directories.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5239

FCC to Again Mull US Media Ownership Rules

The Federal Communications Commission is set to launch its statutory quadrennial review of the rules governing media ownership in the United States. The body will start soliciting public comments as part of a review and possible revision of its media ownership rules. These set limits on the ownership of multiple television and radio stations and newspapers in a single commercial market. An FCC spokeperson said the review will focus on whether the current rules achieve the agency’s goals of competition, localism and diversity. The body is also seeking opinion on whether its current ownership rules are necessary or in the public interest to promote competition in the media business. Meantime, a legal Sword of Damocles remains suspended above the FCC's head ...

[Estimated timeframe:Q3 2010 onward]

... in the form of a Federal appeals court ruling on the actions taken by the FCC in the wake of its last review. The United States Court of Appeals for the Third Circuit is considering an appeal against the FCC’s decision in 2007 to relax its ban on cross ownership of a daily newspaper and a television station in the same market.

In its latest review the FCC is looking closely at the impact of consolidation of ownership on competition in media markets.

Since the 1996 Telecommunications Act became law, the number of commercial radio stations and commercial television stations has increased by 10 and 15 percent, respectively. But the number of owners of those media outlets has fallen by more than 30 percent in each case.

The body is also soliciting opinion on the impact of the internet on consumers’ use of TV and radio, as well as their ability to gain access to sources of news.

As newspaper circulation has declined, the agency notes that the number of people who say they get news online has increased. But the agency also notes that 20 of the 25 most-visited news websites shared corporate owners with other TV or newspaper companies.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: NYtimes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5218

UK Public Now Trusts Online News Sources More than TV, Newspapers

In a survey of UK media literacy by communications regulator Ofcom, it emerged that the web has overtaken TV as the more trusted source of news. Radio, however, continues to rule the news roost with 66% of the survey sample declaring their confidence in the medium. In comparison, 58% trusted online news and 54% believed what they saw/heard on TV. The 25-34 age group were by far the most confident that TV news was accurate, with women more convinced than men.

[Estimated timeframe:2010-onward]

With seven in ten people now using the internet, booking holidays online has become as popular as a personal visit to a travel agent; while about half of all internet users have used price comparison websites to save money or research an illness using the web.

Even so, many people remain sceptical about the reliability of the information they find online. More than half of those surveyed rated TV and radio content as “reliable and accurate”, compared with less than a third lending the same credence to the internet for general use.


The press was deemed the least trustworthy medium, with more adults saying they thought newspapers were unreliable than said they believed in them.

Ofcom qualified the increase in trust for online sources, observing that it could stem from an increase in the use of social networks where people frequently share news and links - a tendency that could imply a personal endorsement to the story or website.

The regulator also found that the proportion of internet users with a social networking profile has doubled since 2007, with the biggest increases among women, those in the 25-34 age group, and the lowest socio-economic grouping, D/E.

Facebook is by far the most popular online destination, while MySpace and Bebo both saw falls in usage. Twitter is used by only one in ten surfers.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5189

US Internet Radio on Growth Trail - But Will Ads Follow?

US consumers' uptake of internet radio is burgeoning, according to communications intelligence provider SNL Kagan, which reports that  the sector is becoming increasingly competitive "as a result of a convergence of factors," among them the emergence of popular mobile radio apps.

[Estimated timeframe:2010-onward]

According to SNLK, CBS Interactive is the revenue leader, with a total annual income of $550 million in 2009, thanks in part to its ownership of Last.fm and ad sales partnerships with AOL Radio and Yahoo. It also has a large number of station websites.

Among pure-play Internet radio operations, MySpace led the way with $490 million in revenue and an average 70 million unique users per month - boosted "by leveraging Fox's music-focused TV shows Glee and American Idol," while in 2009 Pandora had about $50 million in revenue - also mostly from advertising - plus 50 million registered users, about half of whom are active.

Aggregating the top players' revenues, internet radio delivered income of over $1.25 billion in 2009 - but comparing this figure with separate numbers from the Radio Advertising Bureau, it's clear that, revenue-wise, online advertising continues to play second fiddle to subscription and download fees.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5168

New US Broadcast Consortium Plans Mobile Content Service

Twelve of America's largest broadcast organizations announced yesterday the formation of a consortium to develop a new national mobile content service. Utilizing existing broadcast spectrum, the service will allow member companies to provide content to mobile devices, including live and on-demand video, local and national news from print and electronic sources, as well as sports and entertainment programming. The dynamic dozen (in alpha order) are ...

[Estimated timeframe:2010-onward]

  • Belo Corporation
  • Cox Media Group
  • EW Scripps
  • Fox
  • Gannett Broadcasting
  • Hearst Television
  • ION Television
  • Media General
  • Meredith Corporation
  • NBC/Telemundo
  • Post-Newsweek Stations
  • Raycom Media

The twelve companies have formed a standalone - but as yet unnamed - joint venture to develop a new national mobile content service.

Utilizing existing broadcast spectrum, the service will facilitate member-companies' provision of content to mobile devices, including live and on-demand video, local and national news from print and electronic sources, as well as sports and entertainment programming.

Broadcast spectrum to be utilized for the new mobile service will come from the three owned-and-operated station groups - Fox, NBC/Telemundo and ION - plus the nine local broadcast groups (Belo, Cox, EW Scripps, Gannett, Hearst, Media General, Meredith, Post Newsweek and Raycom).

Separately, these nine local broadcast companies have formed Pearl Mobile DTV Company LLC as a vehicle for their involvement in the venture.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: prnewswire.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5136

US Newspaper Execs' Gloom at Prospects for Next Decade

In a survey conducted by the Newspaper Association of America, less than half of the industry executives surveyed believe their organizations will still be operating in 2020 if current trends continue unabated. Among the survey's pessimistic findings are ...

[Estimated timeframe:2010-2020]

Almost one-third of the executives surveyed said they believed their operations could go out of business during the next five years.

Newspaper managers are likewise dubious about new initiatives - for example charging for online content via paywalls and micropayments, even though some 10% are currently developing such a system. Another 32% are considering it.

However, 15% take a cheerier view, believing that pay walls will be a significant source of revenue three years from now.

Even the idea of federal subsidies leaves executives cold, with 75% saying they have "serious reservations" about any form of government support, and 50% saying they would have concerns about government tax credits. Moreover, a substantial majority (78%) would object to financing by special-interest groups.

Suprisingly, broadcast news executives are even more pessimistic about the future of their news operations than newspaper executives - with some 64% of the former believing that "journalism is headed in the wrong direction". This compares with 49% of their newspaper colleagues.

The survey reflects the views of of 353 news organization executives surveyed by the Pew Research Center's Project for Excellence in Journalism, in association with the American Society of News Editors and the Radio Television Digital News Association.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5132

Pepsi and InBev Meld Media-Buying Muscle

In a ground-breaking deal likely to spark a pandemic of nervous tics among media-owners, global booze behemoth Anheuser-Busch InBev and PepsiCo are to pool their immense media-buying muscle - more than $1.15 billion in US measured media in 2009 - to thumbscrew savings out of media owners.

[Estimated timeframe:2010-onward]

The media-buying partnership springs from the loins of the "joint-purchasing agreement" signed by the power duo last October - a deal ostensibly designed to save the partners money on items such as travel, computers and office supplies.

Indeed, a PepsiCo spokeswoman insisted when the deal was first announced  that "the consortium is not related to media costs or marketing."

Less than six months later, A-B and PepsiCo are looking beyond cut-price toilet tissue and stationery to the lip-smackin'  landscape of network, satellite and cableTV, print and outdoor media buying.

These are hunting grounds where - according to figures from Kantar Media - the duo's combined spend in 2009 hit $490 million on network TV, $182 million on cable, $194 million in magazines and another $70 million on out-of-home.

The happy couple are are said to have already made joint approaches to media-owners such as NBC Universal, Turner and Condé Nast.

And let no-one think the buying-alliance will be quarantined within US borders. The rest of the planet can expect an imminent media price-squeeze. And a cornucopia of corporate copycats!

Coos PepsiCo's silver-tongued spokeswoman: "This follows on the relationship we started last October to purchase goods in the US. It's a way to allow both companies to purchase media more effectively and efficiently and reinvest savings in our businesses."

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5118



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