304 Marketing Trends found for Media / Television

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Addressable TV Ads Are On the March

Trend Summary: Addressable TV in the USA is on course to double its revenues, creating a $2bn marketplace by 2018.

According to TV industry trade group the Video Advertising Bureau [VAB], addressable TV is an advertising technology that enable advertisers to selectively segment TV audiences and serve different ads or ad pods (groups of ads) within a ...

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... common program or navigation screen.

The VAB calculates that current revenues from addressable TV approach $900 million in 42% of TV homes.

The trade body also estimates that 71% of marketers are willing to pay a higher cost per thousand priceĀ  for addressable ads - which are able to span live and on-demand TV.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7033

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