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Global Adspend Growth Predicted to Slow in 2017

Trend Summary: Global adspend will rise by 4.5% in 2016 but the growth rate is predicted to slow to 4.2% in 2017.

The latest Consensus Ad Forecast from marketing intelligence service Warc indicates that, with the exception of newspapers and magazines, all major media channels are expected to record adspend growth this year and next. However, the two largest channels ...

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...  TV (+1.1%) and internet (+13.0%) are forecast to see their growth rate ease during 2017.

The same is true for mobile media, though it is still set to be the fastest-growing ad channel over the period.

All thirteen markets covered in the Warc report are forecast to see the amount invested in advertising rise both this year and next, although in eight of these markets the growth rate will lessen in 2017.

Read the original unabridged Warc.com article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7020

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