1139 Marketing Trends found for Media / Web/social/email


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Spam Emails Set to Become History Thanks to AI

Trend Summary: Eight out of ten B2B marketing executives predict artificial intelligence [AI] will revolutionise marketing by 2020.


A report published in December by account-based marketing platform Demandbase, in partnership with Wakefield Research, predicts that artificial intelligence [AI] will revolutionise marketing within the next three years, whilst also blocking ...

[Estimated timeframe:Q1 2017]

... spam emails.

A poll of five hundred B2B marketers ranging from from manager level to c-level executives in companies with more than 250 employees, reveals that AI-driven marketing is currently used by a meagre 10% of respondents while only 26% of marketers are confident that they understand how artificial intelligence can be applied to marketing.

Education and integration concerns are the largest hurdles obstructing marketers with regard to AI, whilst integrating AI into an existing marketing stack is the top-ranking challenge expressed by marketers.

Incorporating AI into their marketing campaigns is marketers primary concern, with 60% of survey respondents selecting it as their top concern.

Employee training took second place with 54% of respondents, while 46% of marketers said that interpreting the results of AI could be difficult.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7064

Paid Social Advertising Budgets Set to Double in 2017

 Trend Summary: Almost half of US marketers say they plan to increase their paid social budgets in 2017.


Here's a rhetorical question: Can paid social campaigns generate more brand searches on Google, Bing and other retail web sites? A survey of marketing executives who run paid social and search media campaigns think they can do exactly that - and it's a trend that's currently driving ...

[Estimated timeframe:Q4 2016]

... higher budgets in social media.

According to a study released yesterday, no fewer than 45% of the survey sample say they are planning to increase expenditure on paid social platforms in 2017, while the remainder said they intend to keep budgets at their 2016 level.

The study also revelas that 63% of marketers use social ads for direct response, while 40% implement it to drive brand awareness.

However, only 15% of CMOs surveyed are using paid social for full-funnel marketing strategies, from the top of the funnel to a final sale. According to the study. this is where many opportunities are missed to turn social insights into real commerce.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7057

Is CRM Retargeting the Magic Bullet for Retail Marketers?

Trend Summary: CRM retargeting is predicted to be a cure-all for retail marketers.


Back in 2015, around 93.1 billion consumer emails were sent and received each day, generating an average 3,800% return on investment. However, powerful and effective as an email can be, it has limitations. Retailers, on average, will achieve only a ...

[Estimated timeframe:Q4 2016]

meagre 22% open rate on any email they send.

Which means that 78% of their customers never see the offers retailers have crafted for that campaign.

However, with Customer Relationship Management [CRM] retargeting, retailers can now reach more of these customers, more frequently and in more places, without actually having to send more email.

CRM retargeting works the same way as any other email campaign, with one major difference: Instead of relying on a customer opening your email to deliver your message, you reach these exact customers wherever they’re paying attention, no matter which platform, device or channel.

Here's how it works ...

1. Tom gives you his email address (tom@emailaddress.com).
2. You include Tom in a CRM retargeting campaign offering 20% off his next purchase.
3. Tom uses that same email address to log into an online platform, Twitter for example.
4. Tom sees the offer every time he signs into Twitter on his smartphone, tablet and laptop.

Since the campaign matches Tom’s email address to your message, you can be sure that Tom will see it, no matter what channel he’s on or what device he’s using.

Read the original unabridged TargetMarketing.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TargetMarketingMag.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7053

Marketers Cede Control of Online Ads to Consumers

Trend Summary:  A Los Angeles based online advertising technology firm aims to give consumers control over digital ads.


Online marketers are unlikely to be overjoyed at the launch of Project Awesome, new technology that enables consumers to gain control over ...

[Estimated timeframe:Q4 2016]

... unsolicited online ads.

Rubicon Project, an online advertising technology firm based in Los Angeles, has harnessed the latest technology to help it's clients optimise advertising revenues for websites.

Earlier this week the firm announced the private beta launch of Project Awesome, a consumer-centric solution that enables users to control their own digital advertising experience.

According to Frank Addante, CEO and founder of Rubicon Project: “People recently have been given a choice with ad blockers, although their choice has been limited, either to see all ads or block all ads".

Concludes Mr Addante: "That's not ideal for consumers, advertisers, publishers and application developers.”

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7048

The Times They Are A-Changing (For Programmatic Marketing)

Trend Summary: Marketers will no longer have to struggle for the greater good of sponsored content.


As Bob Dylan so memorably sang back in 1964: "The times, they are a-changing". Today the same is true of the ...

[Estimated timeframe:Q4 2016]

... marketing, advertising and media businesses.

Fifty-two years on from Dylan's biggest hit song, industry bible AdWeek reports that advertisers, brands and social influencers are now competing for the greater good of sponsored content.

ROI Influencer Media, in partnership with multiple programmatic platforms like Rubicon Project, PubMatic, OpenX and Google's DoubleClick Ad Exchange, is making that process of sponsored ads a lot more simple.

According to Seth Kean, CEO of ROI Influencer Media, the social influencer market is basically in it's Wild West stage. Says Kean: "It reminds me of [the days] before video, digital or mobile advertising became standardised.

Kean predicts that when buying programmatic advertising packages, bundles of influencers who have signed with ROI will appear as options for buyers.

Enthuses Jay Sampson, Rubicon Project's head of strategic partnerships: "For the first time, premium brand and advertising agency partners on our platform can access native social content across all major social media platforms programmatically."

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7042

Creative Automation Set to Take Over Ad Industry

Today's Marketing Trend: How Mankind and Artificial Intelligence [AI] will work together to improve the advertising industry.

AI machines have already proven capable of writing poetry and driving cars. Moreover, there is even speculation that a machine will one day win a ...

[Estimated timeframe:Q4 2016]

... Pulitzer prize!

Meantime, AI technology is likely to disrrupt the global advertising and marketing industry. McCann Erickson Japan has already launched a sixteen minute movie titled The Automation of Creativity starring the world’s first AI creative director. The movie also discusses the impact of automated creativity on humans working in the ad industry.

Predicts Justin Taylor, UK managing director at video advertising marketplace company Teads: “As we are moving into this creative era of programmatic, we should see creative directors, data technologists and machines working together to really start making a difference, which is where the new era of creativity is going to come from".

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7036

P&G Axes One Hundred Brands, Ups Media Spend

Today's Marketing Trend: Procter & Gamble's belt-tightening on agency and production costs isn't over, although it's focus now appears to be on production.


The FMCG giant's increased spending on media will benefit the largest social-media platforms, along with "broadly appealing" TV shows, acording to the company's ...

[Estimated timeframe:Q4 2016]

... presentation to analysts last week in Cincinnati.

Although P&G didn't unveil many new initiatives, it provided details as to how it plans to rekindle growth just forty-nine days after its massive divestiture of over  one hundred brands.

According to Chief Brand Officer Marc Pritchard the focus is now on "reach and continuity", with brands such as Tide, Pampers and Febreze upping their reach by 10% to 20% in the USA whilst still focusing on their most important consumer segments.

Mr Pritchard also revealed that marketing costs are P&G's "third largest spend pool behind people and product".

Moreover, the company has focused on productivity by reducing spending on agency fees and production by $620 million - down by around 30% over the past three years - to circa $1.4bn, partially by halving  the number of advertising and marketing agencies with which P&G works to around 3,000.

Read the original unabridged AdAge.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7035

UK Business Executives Want to Spend Less Time on Social Media

Trend Summary: One in three British business executives say they want to spend less time on social media.


Small business owners in the UK reportedly spend up to twenty-one hours per week scanning social media platforms. Whilst that  may seem overwhelming, it is also ...

[Estimated timeframe:Q4 2016]

... perfectly understandable.

A recent report from US broadcaster CNN suggests that if you are a business person, trying to use social media to build your brand, you need to be be even more diligent about checking and rechecking your site and responding to every inquiry.

But in order to work with social media, (and not let it work you) you need a plan. Using your virtual assistant [VA] to do the leg work to determine your plan of action is a canny decision.

But before you hand over the passwords to the VA, be sure you have your time tracking system active. You cannot control the social media dragon, without controlling the time anyone spends on a platform. Having your virtual assistant do the grunt work is a financially smart move as long as it does not consume all of their time.

Read the original unabridged TalkBusiness.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TalkBusiness.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7034

Global Adspend Growth Predicted to Slow in 2017

Trend Summary: Global adspend will rise by 4.5% in 2016 but the growth rate is predicted to slow to 4.2% in 2017.


The latest Consensus Ad Forecast from marketing intelligence service Warc indicates that, with the exception of newspapers and magazines, all major media channels are expected to record adspend growth this year and next. However, the two largest channels ...

[Estimated timeframe:Q4 2016]

...  TV (+1.1%) and internet (+13.0%) are forecast to see their growth rate ease during 2017.

The same is true for mobile media, though it is still set to be the fastest-growing ad channel over the period.

All thirteen markets covered in the Warc report are forecast to see the amount invested in advertising rise both this year and next, although in eight of these markets the growth rate will lessen in 2017.

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7020

Google's Enhanced Ad Targeting Attracts Privacy Concerns

Trend Summary: Google's enhanced ad targeting reignites privacy concerns.


The latest controversy about Google's ad-targeting capabilities, triggered by a post from ProPublica (a New York based independent non-profit newsroom), raises concerns about the Mountain View mammoth's policy change earlier this summer that lifts ...

[Estimated timeframe:Q4 2016]

... Google's self-imposed ban on connecting DoubleClick cookies with personally identifiable information.

According to the ProPublica posting, the era of social networking has ushered in a new wave of identifiable tracking, in which services such as Facebook and Twitter are able to track logged-in users when they share an item from another website.

The ProPublica post also points to significant and recently erased wording in Google's privacy policy which undertook to separate by default DoubleClick's cookie information from personal identification information unless the user has given opt-in consent.

Some sources posit that the change adds individual's names to Google's long-standing credo that web tracking is, for the most part, anonymous.

However, in June of this year- when Google claimed that its new Google Account includes features providing greater control over the data it collects and how it is used - few (if any) users recognised the change.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7013



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