1139 Marketing Trends found for Media / Web/social/email


To minimise / maximise the insight just click anywhere within the orange box
Watchdog Warns Brands to Beware of Hidden Online Ads

Trend Summary: The UK Advertising watchdog has declared war on undisclosed advertising in online publications and blogs.


In a bid to repair consumers’ trust in online content Britain's Competition and Markets Authority [CMA] has announced its intention to tackle undisclosed advertising in online publications and blogs, and to ramp up awareness among marketers, publishers and bloggers of ...

[Estimated timeframe:Q3 2016]

... the implications of doing so.

The announcement follows hard on the heels of the CMA's finding that Starcom Mediavest and TAN Media had arranged for endorsements in online articles and blogs without making it clear the content was advertising.

Paid endorsements aren't a new issue: the Consumer Protection from Unfair Trading Regulations 2008 has always banned the use of editorial content in publications and other media to promote products for which publishers pay without disclosing the tactic to consumer audiences.

The CMA is likely to continue to make examples of brands in order to bring about industry-wide change. Brands and marketing companies should not ignore the CMA’s actions and guidelines, but seek to understand them fully to ensure that their content marketing strategies remain effective, whilst maintaining the consumer trust which is ultimately vital to their bottom lines.

Read the original unabridged WallBlog.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WallBlog.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6948

'Customer Experience Suites' Supersede Social Media Platforms

Trend Summary: Marketers are on course to replace social media platforms with Customer Experience Suites.


According to Altimeter Group blogger Omar Akhtar, if all marketers are doing with their social media management software is listening and promoting content on Facebook, Twitter and LinkedIn, their days are numbered. Instead the latest social media management tools are developing features that ...

[Estimated timeframe:Q2 2016]

... go well beyond listening and publishing.

Social media is no longer just the playground of the communications or marketing department. It’s a way for every element of a brand to have a two-way channel of communication with the customer. Sales, service, marketing, PR, HR and even product teams have a stake in social.

Consequently, the makers of social media management software are responding by expanding the capabilities of their platforms to serve multi-functional teams within an organisation.

Marketers who pay close attention to such trends realise that they’ve stopped referring to themselves as social media management platforms, preferring instead to be seen as tools to centrally manage all content and, ultimately, the digital customer experience.

Read the original unabridged AltimeterGroup.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AltimeterGroup.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6915

Structured Data Enables Truly Personalised Ads

Trend Summary: A major, undeniable, shift in personalised search advertising technology is set for take off.


Data (and more specifically structured data) is at the very heart of true personalisation. For marketers this trend is more than exciting - it's the proverbial ...

[Estimated timeframe:Q3 2016]

... crock of gold.

What is structured data? Quite simply, it's data with parameters. Without even realising it we've been using structured data and data feeds (technology that enables either a platform or person to do something).

For example: RSS, news and Facebook feeds, weather and traffic reports.

Data feeds have come a long way. In 2010, they required only five fields and were uploaded on a monthly to weekly basis. The feeds were mainly used in the comparison shopping realm for online advertising. But with the launch of Bing and Google Shopping campaigns, feeds have evolved.

Structured data enables real-time personalised marketing  It's almost hard to wrap your brain around. But marketers should do so. And fast  - because an undeniable shift in the search space is upon us. Moreover, according to Christi Olson a Microsoft search evangelist at in Seattle, it's also going to be fun.

Read the original unabridged AdAge.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6902

Social Media Mammoths Slog It Out

Trend Summary: The social media landscape is in the throes of undergoing a significant shift.


Bloomberg reports that image messaging and multimedia mobile application Snapchat now boasts 150 million active daily users. Assuming the report to be accurate, the four-year-old startup has now surpassed Twitter, which  reportedly has just ...

[Estimated timeframe:Q3 2016]

... 140 million daily users.

The figure should come as no surprise to investors who have recently committed around $1.81bn to Snapchat. Venture capital database PitchBook estimates that Snapchat’s valuation rose to $17.81bn - up from $16bn in February.

However, Snapchat is still trying to find its financial footing. According to a recent presentation reported by tech media firm TechCrunch Snapchat garnered just $59 million in revenue last year.

Snapchat also continues to score major partnerships with media and entertainment outlets. Last month, it announced a partnership with NBC to show highlights from the 2016 Olympic Games in Rio.

By 2017, Snapchat expects to see revenue rise to more than $1bn - but how the social darling plans to make such a dramatic leap is not entirely clear.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6901

Google Trials Direct Publishing Search Feature

Trend Summary: Google is trialling a new feature that enables marketers and media owners to publish content directly to Google.


The search giant began testing the feature in January and has since extended it to a range of small businesses, media companies and (believe it or not) political candidates, enabling their respective content to ...

[Estimated timeframe:Q2 2016]

... appear instantly in search results

This is enabled by a web-based interface, via which posts can be formatted and uploaded directly to Google's systems.

The posts can be up to 14,400 characters in length and include links, plus up to ten images or videos. The pages also include options to share the content via email, Twitter and Facebook.

According to a Google spokeswoman: "We’re continuing to experiment with the look and feel of this feature, including exploring other potential use cases.”

As yet the new feature doesn’t have an official name or branding.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6890

Content Marketing Set to Boom in UK

Trend Summary: 'Content Marketing', hitherto a technique largely regarded as peripheral by marketers, is set to blossom in the UK.


There are more companies in the UK providing advertising, marketing and PR services, than in all other industries combined. In the light of this, social media platforms have become increasingly important over the last few years, with a notable increase in the use of ...

[Estimated timeframe:Q1 2016]

... comtent marketing tactics during 2015.

Content marketing is defined as marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.

It is also defined as a strategic marketing approach, focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience.

And, of course, ultimately to drive profitable customer action.

Social media platforms have become increasingly important over the last few years, with a notable increase in the use of Twitter, LinkedIn, and YouTube within content marketing tactics during 2015.

Used correctly, content marketing across these various platforms can reward an organisation with an increase in sales, engagement, and brand awareness.

Read the orignal unabridged TalkBusiness Magazine article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TalkBusinessMagazine
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6847

Marketers Embrace New eMail Authentication System

Trend Summary: Adoption of the DMARC email authentication protocol has grown 24% globally over the past year.


New York headquartered data platform and email marketing company Return Path, reports that global adoption of the DMARC [Domain-based Message Authentication, Reporting and Conformance] protocol has increased over the past year, although this still does not represent ...

[Estimated timeframe:Q1 2016]

... the majority of companies.

DMARC, an email authentication tool, helps to prevent email-based phishing and spoofing attacks.

It is also an increasingly critical component of email marketing, as marketers who implement DMARC in their email authentication process see higher deliverability rates.

This is partly because their messages are considered by recipients to be safe and reliable, and partly due to DMARC systems installed by providers to detect spoofing.

Although DMARC is still not used by the majority of companies, global adoption of the protocol has increased over the past year, currently accounting for 29% of all global brands - an increase on the 22% in 2015.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6835

Media Agency Creative Work Boosted By Data-DrivenTechnology

Trend Summary: The most-awarded work from UK media agencies in 2015 utilised both tech and data, also conferring plaudits on their clients.


Although media agencies have known since 1964, when Canadian communications guru Marshal McCluhan famously declared "The medium is the message", agencies today are only too well aware that without smart technology the buying and distribution of an ad ...

[Estimated timeframe:Q1 2016]

... might never be seen.

Notes Isabelle Musnik, editor of The Gunn Report For Media 2015: "Media channels that advertisers use to engage with their consumers and capture people’s attention are as vital as the creative content."

According to Ms Musnik, the choice of media channel these days matters more than ever before because consumers are now blocking digital ads in response to messaging overkill.

Musnik also notes: "Contrary to what some feared, the ‘Maths Men’ of media and data have not overtaken the ‘Mad Men’ creatives,"adding that creativity and media are not mutually exclusive or even in competition – they interact with each other."

Read the original unabridged BrandRepublic.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BrandRepublic.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6827

Facebook Aims to Nab Five Billion Worldwide Users by 2030

Trend Summary:  Facebook aims to have five billion of the world’s seven billion people connected to its social network by 2030.


In the event that Facebook's billionaire supremo Mark Zuckerberg is into matters biblical, he might perhaps pay heed to Samuel 1:25: "How the mighty have fallen in battle". The battle in this instance being his self-proclaimed target of recruiting five billion more of the world’s seven billion human beings to ...

[Estimated timeframe:Q1 2016]

... its social network over the coming fourteen years.

Mr Zuckerberg announced this ambitious goal during an event held at Facebook's new Frank Gehry-designed headquarters to celebrate Facebook’s 12th anniversary.

Facebook also introduced a new way of measuring its global spread: as users doubled from 2011 to 1.5 billion, the degrees of separation between each user has shrunk from 3.74 to 3.57 degrees today.

Said Zuckerberg: “We want to finish connecting everyone, we’re going to do it in partnership with governments and different companies all over the world”, pointing to a large wall photo of a boomerang-shaped drone Facebook has developed. “It’s solar-powered, and it’ll just fly around a city and beam down Internet access.

Does Mr Zuckerberg wonder on an occasional sleepless night, whatever became of CompuServe?

Read the original unabridged USAToday.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: USAToday.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6822

Nielsen to Measure Facebook Conversations About TV Programmes

MarketingTrendtracker Summary: Nielsen is to extend its Twitter coverage of social media conversations about TV programmes to include Facebook.


Nielsen plans to make the new data, dubbed 'Social Content Ratings', available to clients in the first half of this year. The new ratings will incorporate all Facebook posts, including those shared with ...

[Estimated timeframe:Q1 2016 Onward]

... friends and family.

According to Nielsen's social president Sean Casey: "The development of Social Content Ratings reflects Nielsen's commitment to continually adapt our services to meet the needs of the industry and is part of Nielsen's ongoing effort to evolve our measurement to reflect the total audience across screens and platforms".

He added: "Nielsen Social measurement is evolving to provide a comprehensive, standardised picture of how consumers are responding to programme content through social media, wherever and whenever."

The Social Content ratings are expected to be available in markets where the company's Twitter TV Ratings service currently operates (the USA, Australia, Italy and Mexico). Nielsen also plans to eventually integrate data from Instagram.

The service will not be available in the UK, where the TV ratings roost is ruled by TNS.

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6814



First Previous 1 2 3 4 5  ... Next Last