... genuine news outlets can survive.
According to The Times newspaper, the NMA's request came in a submission to the House of Commons culture committee's inquiry into fake news.
The request comes in the wake of concerns voiced by Procter & Gamble's CMO, Marc Pritchard, as well as a recent Times article about brands unwittingly serving programmatic ads on extremist websites.
Says NMA chairman Ashely Highfield: "News media publishers are by far the biggest investors in original news content, accounting for 58% of the total UK investment".
He added, however: "But the digital supply chain rewards the distributors of content, not the originators. Government and regulators cannot ignore for ever the impact of the Google-Facebook duopoly on our media landscape".
Read the original unabridged Warc.com article.
[Estimated timeframe:Q1 2017]
MTT log date:
Mar 10, 2017
All data sources are attributed with links to the original insight. The insight
is then summarised and, where appropriate, enhanced with additional information.