314 Marketing Trends found for Research / Consumer research


To minimise / maximise the insight just click anywhere within the orange box
Consumers Worldwide Opt for Brands That Do Good

Trend Summary: One third of consumers world-wide prefer to buy from brands they believe to be doing environmental or social good.


A new survey commissioned by multinational FMCG giant Unilever polled 20,000 adults across five countries asking how sustainability affects their ...

[Estimated timeframe:Q1 2017]

... purchasing choices.

Responses from consumers in the UK, USA, Brazil, India and Turkey (approximately one third of consumers worldwide) reveals that they actively choose to buy from brands they consider to be doing environmental or social good.

In addition to the 33% who say they actively choose to buy from brands considered to be sustainable, the survey found that a fifth (21%) say they would be more likely to choose brands that make their sustainability credentials clear on their packaging and in their marketing.

According to Unilever, that equates to an untapped opportunity worth €966bn (£817bn) in sales across a global market for sustainable goods valued at €2.5tr.

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7065

Messaging Matters to Millennials

Trend Summary: Millennials are increasingly using popular messaging applications such as WeChat, WhatsApp or Facebook Messenger.


According to Antoine Hemon-Laurens, customer communications management expert at Swiss based GMC Software, millennials are increasingly using messaging applications to communicate, making payments and exchanging information, not only with their peers but also with ...

[Estimated timeframe:Q4 2016]

... companies, according to the latest research from Yahoo’s Flurry Insights.

Similar to Gmail and Outlook, messaging applications provide an environment in which people interact in real time, with the addition of a social dimension.

Viewing this trend from an enterprise perspective, it appears that customers would trade off simplicity and convenience for brand loyalty, security and confidentiality.

The GMC research reveals that messaging applications are used 4.7 times more frequently each day than the combined average of all other mobile applications.

Moreover, users reportedly keep messaging applications on their devices for longer periods of time. As this trend grows, it poses a threat for any company spending millions of dollars annually in acquiring new customers, at the same time remaining a single click away from losing customers to other service providers in the same mobile environment.

Read the original unabridged Chief Marketer.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: ChiefMarketer.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7056

Word of Mouth Marketing More Trusted By Consumers than Ads

Trend Summary: Recent Nielsen data indicates that 92% of consumers trust word of mouth above all other forms of advertising.


According to the Chicago headquartered Word of Mouth Marketing Association [WOMMA], word of mouth recommendations are five times more effective than...

 

[Estimated timeframe:Q4 2016]

... advertising.

Given that influencer marketing has evolved from a buzzword to a must-do marketing technique, companies, agencies and clients are discussing what the best approach is.

As a relatively new phenomenon, few companies are, as yet, able to harness the power of influencer marketing based on tried and tested business experience as opposed to speculation and supposition.

At WOMMA's recent Come Round event in New York City, the company claimed to have placed brands in the hands of over 100,000 influencers on behalf of major clients, ranging from Lady Gaga and Doctor Who to Dyson, Birds Eye and LEGO.

Read the original unabridged TalkBusiness.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TalkBusiness.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7027

Marketing Personalisation Trend May Polarise Consumer Attitudes

Trend Summary: The increasing personalisation of almost everything, from products to information, is increasingly resulting in polarisation.


The trend to marketing personalisation, according to Stacy Glasgow, Consumer Trends Consultant at marketing intelligence firm Mintel, is all too evident in the current presidential election which has divided the US as ...

[Estimated timeframe:Q4 2016]

... never before in modern times.

Says Ms Glasgow: "Whether or not they are aware, many consumers find themselves in a perpetual cycle of being exposed only to ideas, beliefs, opinions and services with which they already identify".

Moreover, she added: "In the coming year, these figurative echo chambers will place a greater distance between people – and between consumers and brands – leaving the latter with complex challenges."

This lack of diverse content, she argues, "could be detrimental for consumers who, in this experience-driven culture, do, in fact, want access to new and unique products, services and knowledge".

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7021

Age Is No Longer an Indicator of Consumer Attitudes

Trend Summary: Marketers should be aware that age has become an outdated indicator of consumer attitudes and behaviour.


According to Andrew Mulholland, managing director at London headquartered ad agency The Gild, brands should know about the so-called 'New Conservatism' in which a consumer's age is ... 

[Estimated timeframe:Q4 2016]

...  an outdated indicator of attitude and behaviour.

Posits Mr Mulholland: "Following a major new research study it is clear to us that age can no longer be taken as a short-cut to the attitudes, beliefs and motivations of any given age group".

"In fact, attitudes usually vary within the confines of a single demographic group more than they do across generations.

The Gild's recent Generation Study revealed that only 25% of consumers match a traditional age profile, thereby posing the question: Is 75% of targeting wrong?

Over half (59%) of Generation Z respondents describe their attitudes as being between ‘conservative’ and ‘moderate’ on issues including same-sex marriage, transgender rights and marijuana legislation.

Comments Mulholland: "Look at the data at a superficial level and we conclude they’re a conservative generation. Look more deeply and yes, more than expected are conservative, but plenty are not; some are extremely liberal".

"It’s also important to bear in mind that they’re currently of an age where they’re exploring their opinions and attitudes, so much could change, very quickly".

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7019

Mobile Drove Almost Half of Southeast Asian e-Commerce Transactions in H1 2016

Trend Summary: A new study reveals that brands can no longer ignore mobile as a primary means of driving sales.


Mobile accounted for more than half (54%) of all e-commerce transactions in Southeast Asia during the first half of 2016, according to the latest study by ad tech firm Criteo. The study also revealed that, for the first time, the top 25% of online retailers in the region saw ...

[Estimated timeframe:Q4 2016]

... more than half their sales coming from mobile devices.

Moreover, across all retailers in Southeast Asia, mobile's share of e-commerce transactions saw a year-on-year increase of 19%, with smartphones and apps leading the way.

The study also found that mobile apps drove a higher proportion of consumers to purchase over the period and delivered conversions at three times the rate of mobile web.

Likewise, smartphones delivered the majority of mobile transactions, with the great majority transacted on Android devices. Android also accounted for three times as many mobile retail transactions than Apple devices.

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7012

'Grey Entrepreneurs' Boost UK Business

Trend Summary: New research reveals that years of recession and austerity have wrought a deep change in the character of UK business.


The research, conducted on behalf of French multinational insurance giant AXA, reveals that the UK's unemployed, pensioners and parents experiencing  in-work poverty have all resorted to ...

[Estimated timeframe:Q4 2016]

...  self-employment.

In the light of this trend, innovation and inventions have grown, while the number of people turning a hobby into a money-spinner has doubled.

Moreover, ‘Grey entrepreneurs’ have become  a rising force in the UK economy. A quarter of new businesses are founded by those on the cusp of retirement (55-65 age group), and seven per cent by people of state pension age.

“I started a business at the age of sixty,” says Mike Stevenson, founder of Edinburgh based motivational communications agency Thinktastic. “My view was that a lifetime’s experience would have been wasted if I had stepped back then. I also had energy, enthusiasm and the ability to influence the future.”

Eight in ten respondents to the survey said that a life crisis had taught them survival skills needed in business. A quarter of the survey sample cited a financial disaster, while 17% were prompted by an accident or illness.

Other crises included a business failure (9%), depression or a breakdown (16%), and even heartbreak (11%).

Read the original unabridged Talk-Business.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TalkBusiness.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7010

US Millennial Graduates Crippled by Student Debt

Trend Summary: Nearly two-thirds of US millennials graduated, or will graduate, with individual student debt averaging $27,162.


According to a new survey conducted by online borrowing exchange LendingTree, despite Millennials' weighty student loan burden, recent graduates are moving to some of America's most expensive cities, heavily concentrated in the Northeast and most notably in the ...

[Estimated timeframe:Q4 2016]

... Boston area.

Other popular residential areas include Irvine, California and San Francisco, while the states with the highest outstanding college debt per student loan borrower are Washington DC and Maryland.

The cost of living in these locations exceeds the national average. According to a separate report by personal-finance site SmartAsset, in Boston for example, the average cost of renting a two-bedroom apartment is $2,821, which means that students need to earn $120,900 a year to afford the rental cost.

The majority of those polled by LendingTree said that their monthly bill affects their spending ability "very much."

According to Doug Lebda, founder/ceo of LendingTree, graduates all too often choose cities based on career opportunities and highest starting salaries.

However, says Mr Lebda, they overlook the bigger picture. "Consider the total cost of life," he counsels, which means it might make more sense to look at other cities where the cost of living is lower and the salaries are too".

Read the original unabridged Yahoo.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Yahoo.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6999

Social Media Users Increasingly Reject Brand Intrusions

Trend Summary: Although newer social platforms are growing rapidly, over a quarter of global internet users "actively ignore" social posts by brands.


Consumers, it seems, are getting increasingly savvy about the wiles of brands and marketers. This trend is revealed in the latest Connected Life study by WPP Group's research arm Kantar TNS, which examines and reports on the digital attitudes and behaviours of ...

[Estimated timeframe:Q3 2016]

... 70,000 internet users in fifty-seven nations. 

Usage of newer social platforms is growing rapidly, but over a quarter of internet users worldwide say they "actively ignore" social posts or content from brands.

Twenty-six percent of global survey respondents claim they "went out of their way" to avoid branded content, a figure that rose to 57% in Sweden and Denmark. Scepticism was rather less marked in Saudi Arabia (15%) and Brazil (19%).

Notes the report: "Although social platforms start out ad-free, focusing initially on growing the number of users, the need to monetise inevitably leads to the introduction of ads".

The report also identifies other problems for brands, citing in example the fact that consumers feel increasingly bombarded by the presence of brands on social platforms, with 34% of the survey sample saying they feel "constantly followed" by online advertising.

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6992

Live Video is Now a 'Must-Buy' for Marketers

Trend Summary: A study by Yahoo on the effectiveness of livestreamed video found that 31% of consumers remember live ads better.


From sports to breaking news to the world's biggest music festivals, live video gives consumers the experience of being in two places at ...

[Estimated timeframe:Q3 2016]

... one and the same time.

As video viewership on digital devices increases, the thirst for live content does likewise. According to Yahoo sixty-four percent of consumers have watched live online videos in the past year.

That's especially true of millennials who want access to these experiences, 41% of whom said live events help to "keep them in the know".

Even more compelling than the massive numberof eyeballs attracted to live programming is that viewers who tap into live video are highly engaged.

Moreover, Yahoo's recent study into the advertising effectiveness of livestreams found that viewers are emotionally engaged with live content and find it valuable because it's content they want to see.

Meantime, brands are getting in on the action. Advertising alongside live video soared by 113% year-on-year, outpacing all other types of digital video.

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6991



First Previous 1 2 3 4 5  ... Next Last