314 Marketing Trends found for Research / Consumer research


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Fall In Chinese Retail Sales Suggest Its Economy Is Sagging

Trend Summary: Retail sales suggest that the Chinese economy is losing steam.


Reuters.com reports that China's weaker than expected investment and retail sales in April, along with a sag in ...

[Estimated timeframe:Q1 2018]

... home sales, has clouded its economic outlook even as policymakers try to navigate debt risks and defuse a heated trade row with the USA.

Fixed asset investment grew at the the slowest pace since 1999, while the pace of retail sales softened to a four-month low, suggesting that a long-anticipated slowdown in the world’s second-largest economy may finally be setting in even as protectionism is on the rise.


The lone bright spot on Tuesday’s activity data was industrial output, which jumped more than expected as automobile and steel production surged.

According to Capital Economics senior China Economist Julian Evans-Pritchard: “Domestic spending is likely to continue to soften given the headwinds from slowing credit creation”.

Mr Evans-Pritchard also predicts that the rebound in industry may be short-lived once companies rebuild inventories which were depleted in recent months.

Read the original unabridged Reuters.com article.

 

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7385

Despite The Avalanche of New Media, eMail Remains Millennials' Medium du Jour

Trend Summary: Despite Adland's apparent disdain for eMail as a medium, it remains effective in communicating with Millenials.


According to eMarketer, eMail remains the top choice for 62% of millennial respondents, noting that “nothing else came close.”

eMarketer also predicts that given email's popularity among younger consumers, marketers will be running email campaigns for many years to come. However, although the oportunities are ...

[Estimated timeframe:Q1 2018]

... vast, it's clear that millennials have high expectations for email marketing.

in example eMarketer cites a day in the life of a millennial. Not only is he/she using Facebook Messenger to keep in touch with family, and Snapchat and Instagram’s messaging services to share quick updates with her closest friends.

At work, he/she is interacting on Slack with colleagues, while using LinkedIn Messaging to keep in touch with business connections.

At the end of the day, however, there’s one platform that millennials prefer above all else to connect with brands, although that platform was invented decades ago. 

The platform? eMail, of course!

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7328

Facebook Unveils Major Changes to Social Media

Trend Summary: Facebook's latest changes are set to impact influencers and the future of Social Media Marketing.


Once again, Mark Zuckerberg shook up the world last week when he announced that Facebook will change it's algorithm to...

[Estimated timeframe:Q1 2018]

... promote more personal content as opposed to news items.

According to Social Media Strategist, Thomas Drew, obsessing over Zuckerburg’s net worth has never yielded positive results for me.

Instead my conclusion was this: "What’s bad for businesses is good for Influencers".

With new regulations on data [General Data Protection Regulation] and less material from media outlets and businesses organically making Facebook users feeds, the stock of Social influencers will continue to rise.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7314

"Forget Us" British Consumers Tell Marketers

Trend Summary: More than one third of UK consumers say they want to be forgotten by marketers.


The looming EU Data Protection Act [GDPR], which comes into force later this year, is primarily intended to protect European marketers and manufacturers from GDPR fines as of  ...

[Estimated timeframe:Q1 2018]

... May 25, 2018.

Here’s a clue: Acccording to a study conducted by by UK media agency the7stars,34% of British consumers say they want to be forgotten by marketers.

To all intents and purposes, the study suggests that more than one third of the UK marketplace is likely to opt out.

However, it remains to be seen whether such an exodus will actually take place and, arguably more importantly, whether American shoppers will follow suit.

The good news is that 32% of consumers say they will trust brands more with their data, thanks to GDPR.

Moreover, 40% of those in the 18-24 age category feel likewise.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7316

Consumers Warm To Virtual, Augmented Reality

Trend Summary: Consumers are apparently also attracted to wearable solutions


According to new research released this week at the annual Consumer Electronics Show in Las Vegas, consumers are interested in virtual and augmented reality, dependent upon ...

 

[Estimated timeframe:Q1 2018]

... its specific use. 

Moreover consumers are interested in practical, daily-life applications and less in using VR or AR headsets to play games.

The study conducted by Harris Interactive for Accenture, comprised a survey of 21,000 consumers in nineteen nations.

The sample in each country was representative of the online population in each region.

Moreover consumers appear to be attracted to wearable solutions. The majority [55%] of consumers said they would like to replace their smartphone with a wearable solution that has all smartphone functions via voice, augmented reality and hologram interfaces.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7302

e-Commerce Continues to Gain Acceptance By China's Consumers

Trend Summary: e-Commerce continues to steadily gain acceptance among Chinese consumers.


Following four years of significant growth in China, there have been clear and noticeable changes in shopping and consumption habits, bringing about ...

[Estimated timeframe:Q4 2017]

...  clear and noticeable changes to shopping and consumption habits. 

According to volume two of Kantar Worldpanel and Bain & Company’s 2017 China Shopper Report: Keeping up with China’s Shoppers at Two Speeds, rising digital activity has had little impact on certain key elements of consumer behavior, such as brand loyalty.

While the second quarter of 2017 showed a slight uptick in sales, overall value growth for the first half was a mere 2% versus the same period in 2016, largely due to a volume decline of 3% and unimpressive average selling price growth of 2.3%.

Brands in China consquently face new realities that now guide many of them as they develop strategies for growth.

Read the original unabridged Kantar Worldpanel article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: KantarWorldpanel.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7256

Global Smartphone Penetration to Hit 66% In 2018

Trend Summary: Smartphone penetration is predicted to reach 66% by 2018.


According to Zenith’s Mobile Advertising Forecasts 2017, published today, by 2018, 66% of individuals in fiifty two key countries will own a smartphone, an increase of ...

[Estimated timeframe:Q3 2017]

... 3% in 2017 and 58% in 2016.

The spread of smartphones and other mobile devices is increasing the number of contacts between brands and consumers, by giving consumers new opportunities to connect to media content wherever they are, at any time in the day.

Some of these contacts take the form of paid advertising in third-party content, but mobile technology is also enabling broader brand experiences, such as branded content and social media engagement.

Western Europe and Asia Pacific continue to lead the world in smartphone ownership. Zenith predicts that predict that five markets will have smartphone penetration above 90% in 2018: the Netherlands (94%), Taiwan (93%), Hong Kong (92%), Norway and Ireland (each at 91%).

Moreover, eleven markets will have penetration levels between 80% and 90%, all of them in Western Europe and Asia Pacific with the exception of Israel, where penetration will be 86%.

The country with the highest number of smartphone users will be China, with 1.3bn users, followed by India, with 530 million users. The USA will come third, with 229 million users.

Read the original unabridged Zenith article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenith’s Mobile Advertising Forecasts 2017
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7249

Mobile Devices Will Be Prime Drivers of Online Video Viewing in 2017

Trend Summary: Online video viewing worldwide will rise by 20% in 2017.


According to London headquartered ad agency Zenith’s Online Video Forecasts for 2017, published today, consumers worldwide will this year spend an average of  ...

[Estimated timeframe:Q3 2017]

...  47.4 minutes daily viewing videos online, a significanr increase from 39.6 minutes in 2016.

The increase will be driven by a 35% increase in viewing on mobile devices (smartphones and tablets) to 28.8 minutes daily, while viewing on fixed devices (desktop PCs, laptops and smart TVs) will rise by just 2% to 18.6 minutes a day.

This is the third edition of Zenith’s annual Online Video Forecasts report. It contains historical data and forecasts of online video consumption and advertising, together with commentaries on the development of individual markets by local experts.

This year’s edition covers 63 key markets, up from 57 last year. By "online video" Zenith means all video content viewed over an internet connection.

This also includes broadcaster-owned platforms such as Hulu, and ‘overthe-top’ subscription services like Netflix, as well as video-sharing sites like YouTube, along with videos viewed via social media such as Facebook.

Read the original unabridged Zenith article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithmedia.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7228

Brands Boost Native Adspend With 74% Annual Increase

Trend Summary: UK brands continue to embrace native advertising with a 74% annual increase in adspend this year.


A recent report published by New York headquartered MediaRadar reveals that "Native is growing with a 74% increase in the number of ... 

[Estimated timeframe:Q3 2017]

... placements in Q1 year over year."

The Consumer Advertising Report analyses adspending patterns from print, digital and email advertisers across native, video and mobile campaigns, suggesting that there is more buying of direct advertising, especially sponsored editorial, while programmatically, there is a ‘flight to quality.’ 

There is also a clear shift towards higher CPM advertising formats, with the greatest percentage increase occurring in native advertising which has tripled since January 2015.

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7224

Consumers Cooling Towards Connected CE Devices

Trend Summary: Consumer interest in connected electronics is levelling off.


Recently released research from Dallas headquartered market research and consultancy company Parks Associates, suggests that while it may not yet be time to hit the panic button it would be wise for IT manufacturers to ...

[Estimated timeframe:Q2 2017]

... figure out what they can do to maintain the public’s interest.

Currently, US households with broadband services have an average of 8.1 connected electronic devices in their homes. While this represents a 76% growth in average volume since 2010, the increase has flattened in recent years. 

According to Tricia Parks, the firm’s founder and CEO: “It’s not that the news is bad, it’s that it’s flat”.

“We have more stuff in our average homes, but there appears to be a lull. Manufacturers need to do something to wake-up that lull.”

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7212



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