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Brands Boost Native Adspend With 74% Annual Increase

Trend Summary: UK brands continue to embrace native advertising with a 74% annual increase in adspend this year.

A recent report published by New York headquartered MediaRadar reveals that "Native is growing with a 74% increase in the number of ... 

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... placements in Q1 year over year."

The Consumer Advertising Report analyses adspending patterns from print, digital and email advertisers across native, video and mobile campaigns, suggesting that there is more buying of direct advertising, especially sponsored editorial, while programmatically, there is a ‘flight to quality.’ 

There is also a clear shift towards higher CPM advertising formats, with the greatest percentage increase occurring in native advertising which has tripled since January 2015.

Read the original unabridged TheDrum.com article.

[Estimated timeframe:Q3 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7224

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