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Consumers Crave Support for Smart Home Technology

Trend Summary: Smart home technologies have passed the consumer awareness hurdle.


A new consumer research survey conducted by technical support services specialist PlumChoice and the Z-Wave Alliance, reveals that 97% of US consumers in 2016 knew what smart devices were, compared with ...

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just 67% in 2015.  

Additionally, nearly 80% of consumers said they own at least one smart device, while the majority own four to six such devices. 

According to Noelani McGadden, vice president of IoT at PlumChoice: “In 2016, there was a tentative nature to the market.

“As consumers are moving beyond the early adoption phase, they’re finding there’s not just one manufacturer that’s going to satisfy all their device needs.”

The smart home category is still projected to grow, with more than half (52%) of the survey’s respondents planning to buy a smart device in the next two years (among those who already own devices, 84% said they plan to buy another within the next two years).

Read the original unabridged MediaPost article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7168



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