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Lift-Off Predicted for Mobile Media Consumption In 2019

Trend Summary:  26% of media consumption worldwide will be mobile come 2019.


The latest forecast from Zenith Optimedia predicts that people across the world will spend an average of 122 minutes daily in accessing the mobile internet via browsers and apps - an amount that soars from a meagre ...

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... ten minutes a day since 2010.  

However, the mobile boost to media consumption is slowing.

Mobile internet consumption increased at an average rate of 44% annually between 2010 and 2016, driven by the spread of mobile devices, improvements in technology and greater availability of mobile-adapted content.

Some of this extra consumption time was cannibalised from traditional media, but the spread of mobile technology has given a boost to overall media consumption by allowing users to access more media, in more places, and at more times than ever before.

The average person spent 456 minutes consuming media in 2016, up from 411 minutes in 2010 – an average increase of 2% per year.

Read the orignal unabridged Zenith Optimedia article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithmedia.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7186



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