509 Marketing Trends found for Research / Market research


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Living on the Edge Pays Off for Brands Despite Risks

Trend Summary: FMCG growth across the world slowed from four to three per cent last year.


According to Kantar Worldpanel's recently released annual report, the global FMCG sector has fought relentlessly for growth in the face of ... 

 

[Estimated timeframe:Q1 2018]

... ongoing economic uncertainty.

Kantar Worldpanel’s annual Brand Footprint report reveals that FMCG growth slowed from four to three per cent last year. But despite the challenges, there are still opportunities for innovative FMCG brands to grow.

According to the report, 55% of brands achieved growth—with many examples of those prepared to take risks realising positive returns.

Opines the billionaire seer Mark Zuckerberg: “The biggest risk is not taking any risk. In a world that’s changing quickly, the only strategy that is guaranteed to fail is not taking risks.”

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7329

Sunlight Is at Last Shining On Europe's Strongest Economies After Many False Dawns

Trend Summary: After many false dawns, a ray of sunlight has at last Shone on Europe's strongest economies. 


Growth across the European Union is at levels not seen since 2007 and the continent's powerhouse nations- Germany and France - are seeing growth at levels ...

[Estimated timeframe:Q1 2018]

... not experienced since the financial crisis bounce-back of 2010.

However, cautions the BBC's Economics editor Kamal Ahmed, it would be unwise to start hanging out the flags. 

The bounce, sadly, was what markets describe as a "dead cat" - or in plain English - the trend isn't going anywhere positive.

After the false dawn of 2010, there followed years of economic calamity as the financial crisis morphed into a currency crisis and the economic collapse of Europe's smaller, indebted economies, led by Greece and infecting Portugal and Ireland, as well as Spain.

Read the original unabridged BBC.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7317

Facebook Unveils Major Changes to Social Media

Trend Summary: Facebook's latest changes are set to impact influencers and the future of Social Media Marketing.


Once again, Mark Zuckerberg shook up the world last week when he announced that Facebook will change it's algorithm to...

[Estimated timeframe:Q1 2018]

... promote more personal content as opposed to news items.

According to Social Media Strategist, Thomas Drew, obsessing over Zuckerburg’s net worth has never yielded positive results for me.

Instead my conclusion was this: "What’s bad for businesses is good for Influencers".

With new regulations on data [General Data Protection Regulation] and less material from media outlets and businesses organically making Facebook users feeds, the stock of Social influencers will continue to rise.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7314

Digital Video Viewing Worldwide Continues to Rise

Trend Summary: Digital video viewing continues to rise.


This year 1.87 billion people across the globe will watch digital video via mobile phone at least once per monthly and up 11.9% over 2017. These individuals will represent  ... 

[Estimated timeframe:Q1 2018]

... more than three-quarters (78.4%) of all digital video viewers.

Digital video viewing continues to rise, driven by social networks and over-the-top streaming options such as YouTube and chat apps, according to eMarketer’s first Global Digital Video Viewers report.

According to the study, which examined digital video viewership across the world, 78.4% of digital video viewers will stream content on a mobile device this year. Across all devices, including connected TV sets, connected TV devices, phones and computers, some 2.38 billion people will watch streamed or downloaded video content.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7309

"Forget Us" British Consumers Tell Marketers

Trend Summary: More than one third of UK consumers say they want to be forgotten by marketers.


The looming EU Data Protection Act [GDPR], which comes into force later this year, is primarily intended to protect European marketers and manufacturers from GDPR fines as of  ...

[Estimated timeframe:Q1 2018]

... May 25, 2018.

Here’s a clue: Acccording to a study conducted by by UK media agency the7stars,34% of British consumers say they want to be forgotten by marketers.

To all intents and purposes, the study suggests that more than one third of the UK marketplace is likely to opt out.

However, it remains to be seen whether such an exodus will actually take place and, arguably more importantly, whether American shoppers will follow suit.

The good news is that 32% of consumers say they will trust brands more with their data, thanks to GDPR.

Moreover, 40% of those in the 18-24 age category feel likewise.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7316

Marketers Seek Greater Control Of Programmatic Advertising

Trend Summary: Digital media buying will continue to migrate inhouse according.


According to a recent study commissioned by US digital media-buying technology firm Centro, media-buying will continue to migrate “in-house. The underlying reason for this treand, according to agencies and clients alike is ...

[Estimated timeframe:Q1 2018]

... is "control".

The study, which surveyed 153 ad agency executivess late last year last year found that 81% of marketers plan to bring at least some of their programmatic advertising in-house over the cominng twelve months.

However, 59% of survey respondents said they will no longer outsource their programmatic media-buying to a third party over the next year.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7304

Traditional Advertising in USA to Decline 1.4% in 2018

Trend Summary: Traditional advertising in the USA will decline 1.4% in 2018, with digital media climbing by circa 17%.


According to New York based independent research provider MoffettNathanson, traditional advertising in the USA will decline by 1.4% in 2018, with digital media ...

[Estimated timeframe:Q1 2018]

... climbing by just 17%.

However, the overall US advertising market will improve 6.7% this year, up from a 2.5% increase in 2017.

Advertising gains across the USA are expected in the run-up to the Winter Olympics to be held next month in South Korea, as well as the political advertising from mid-term elections in November. 

However, total TV revenues are expected to grow 2.7% this year, up from a 5.5% decline in 2017.

Newspapers are expected to be down 8% in 2017, while radio is forecast to be flat (down 1% in 2017) and consumer magazines are predicted to decline by 2% (off 10% a year ago) and outdoor media will grow by a flat 1% in 2018.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7297

Global Economy Forecast to Grow in 2018

Trend Summary: The global economy is forecast to grow in 2018, albeit expected to slow in some regions.


According to the latest OECD report the major driver of stock market growth in 2017 was a booming global economy, exceeding ...

[Estimated timeframe:Q4 2017]

... marketers expectations.

Will the growth continue? Forecasters say basically, yes, prompted by the OECD's prediction of 3.7% growth in 2018, up from 3.6% in 2017.

Moreover London based analytics firm IHS Markit expects growth in the region of 3.2%, while the forecasts of Bank of America, Merrill Lynch and Goldman Sachs are slightly rosier at 3.8% and 4%, respectively.

A major boost is expected to come from the USA, where many economists expect new tax cuts to provide a temporary economic jolt, with forecasts for GDP growth of about 2.5%.

Read the original unabridged BBC.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7294

US Ad Agencies Marginalised As Programmatic Marketers Go In-House

Trend Summary: In-House programmatic buying more than doubles while ad agencies are becoming marginalised.


A recent report from the US Association of National Advertisers reveals that the percentage of ANA members who have brought programmatic buying in-house  has more than doubled, reducing the role of their advertising agenciesd according to a ...

[Estimated timeframe:Q4 2017]

...  topline finding of the 2017 edition of The State of Programmatic Media Buying” released by the ANA.

The report, which is based on an extensive survey conducted by the ANA last June and July, found that 35% of marketing executives have brought programmatic media-buying in-house and have reduced their agencies’ role - a number that's increased significantly from only 14% a year ago.

Based on the respondents' perceptions of its performance, the in-house trend could well continue. Fifty percent  said they were either satisfied or very satisfied with their programmatic media-buying performance, while more than a third (36%) were “neutral.”

Only 3% said they were not satisfied, while 10% said they weren’t sure.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7288

Two-Thirds Of Global Display Ads Will Be Traded Programmatically by 2019

Trend Summary:  Two-thirds of the world’s digital display advertising, worth $84.9bn will be traded programmatically by 2019. 


According to the Programmatic Marketing Forecast, the latest report from Publicis Group subsidiary Zenith, programmatic ad sales across the world are growing at an ...

[Estimated timeframe:Q4 2017]

... annual average rate of 21% per year. Zenith's estimate for 2017 is $57.5bn. 

Says Jonathan Barnard, head of forecasting and director of global intelligence at Zenith: "Advertisers need to understand that it won’t be long before digital display is 100% programmatic -- and that some of what we consider ‘traditional media’ will follow fairly shortly". 

Moreover, according to Mr Barnard: "The USA is driving this growth, increasing its percentage of display that will be traded programmatically this year from 78% to 83.6% in 2019, above the global average".

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7269



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