509 Marketing Trends found for Research / Market research


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Mobile Predicted to Rule the Internet Roost

Trend Summary: The latest Internet Trends report from US venture capital firm KPCB envisages flat internet user growth and slowing smartphone shipments.


The report, also known as the 'Mary Meeker' report, was released today by US venture capital firm Kleiner Perkins Caufield & Byers [KPCB]. It predicts increased adspend on mobile, with 'the dupopoly' capturing ...

[Estimated timeframe:Q2 2017]

... the majority of this.

The global number of internet users in 2016 was 3.4 billion with annual growth flat at 10%.

The 'Mary Meeker report’ is touted as a ‘must read’ by leading minds in the media industry and was unveiled yesterday (May 31st) by KPCB&Byers analysts at Recode's Code conference.

Coming in at well over 300 slides long, the comprehensive study spans a vast range of topics from user numbers, media trends, gaming, and even healthcare.

The global number of internet users in 2016 was 3.4bn with annual growth flat at 10% 

Read the original unabridged TheDrum.comarticle.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7190

Bot Fraud Set to Soar in 2017

Trend Summary: Economic losses due to bot fraud are estimated at $6.5bn globally in 2017.


A study released earlier this week by the Association of National Advertisers [ANA] and digital advertising security provider White Ops estimates the economic losses due to bot fraud at ... 

 

[Estimated timeframe:Q2 2017]

... $6.5bn globally in 2017, down 10% from the $7.2bn reported in 2016.

The Bot Baseline Report analyses the digital advertising activities of forty-nine ANA member companies between October 2016 and January 2017.

According to the study: "Extrapolating the results of the participants to the overall global market would result in 2017 fraud losses of just $3.3bn — approximately half of the $6.5bn general market projection."

ANA Ceo Bob Liodice called the results of the study "a powerful indicator that the war on digital ad fraud is winnable for those who establish proper controls and protocols." 

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7185

Banking Gets Personal As Customers Get Choosey

Trend Summary:   Banking Gets personal with the rise and rise of the Customer.


All evidence suggests that customers are taking advantage of the old business credo" Whoever delights you keeps you", according to Vikrant Karnik, EVP & global head at ...

[Estimated timeframe:Q2 2017]

...cloud foundational services FS Capgemini

Posits Mr Karnik: "For decades the consumer-banking model was built around customers who open accounts with a particular institution and stay there for life".

"Now, that model has been upended. Advancements in analytics, processing power and artificial intelligence have created an environment in which traditional institutions and fintech startups alike have an unprecedented ability to understand their customers, providing them with well-tailored, personalised avenues for managing their financial lives"

All evidence suggests that customers are taking advantage of the situation.

According to a 2016 survey of 55,000 banking consumers in 32 countries conducted by Ernst & Young , 40% said they had used a non-bank financial services provider during the last twelve months. A further 20% said they plan to do so in the near future.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7184

Luxury Adspend Soars, Driven By USA, China and Japan

Trend Summary: USA, China and Japan are predicted to drive global recovery in luxury adspend.


The latest edition of Zenith’s Luxury Advertising Expenditure Forecasts, published today, predicts that expenditure on luxury advertising will rise by 2.9% in 2017, recovering from a ...

[Estimated timeframe:Q2 2017]

... 0.5% contraction in 2016.

The recovery will be led by luxury advertisers in the USA, China and Japan, which together account for 80% of the growth in luxury adspend come 2018.

This is the third annual edition of Zenith's Luxury Advertising Expenditure Forecasts, which examine expenditure on luxury advertising in twenty-three key luxury markets, namely Australia, Brazil, China, Colombia, France, Germany, Hong Kong, Italy, Japan, Malaysia, Mexico, Netherlands, Peru, Russia, Singapore, South Africa, South Korea, Spain, Switzerland, Taiwan, the United Arab Emirates, the United Kingdom and the United States of America.

As with Zenith’s long-established Advertising Expenditure Forecasts, the Luxury Market Forecast provides historic expenditure figures and forecasts by medium.

However, this report focuses specifically on luxury advertising, together with the sub-categories of luxury automotive, fragrances & beauty, fashion & accessories, and watches & jewellery.

Read Zenith's original unabridged Luxury Advertising Forecasts.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithmedia.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7167

Media and Marketing Deals Sag in 2017 Q1

Trend Summary: Media and marketing mergers and acquisitions slowed down in Q1 2017 versus the same period in 2016.


Total deal volume was $23bn for 757 deals, according to investment bank Petsky Prunier. This was lower than the $32.9bn recorded in the first quarter a year ago, which registered ...

[Estimated timeframe:Q2 2017]

... 796 deals.

 

There were 766 deals in the second quarter of 2016 valued at $89.2bn -- notably Microsoft's $26.2bn deal to buy LinkedIn.

The third quarter of 2016 recorded 775 deals totalling $49.5bn, whereas Q4 2016  recorded 775 deals equalling $34.7bn in total dollar volume.

 

 

 

 

 

Big deal-makers in the first quarter of this year included WPP Group, which made eight deals, Live Nation with five and Comcast Corp and Dentsu, both with four.

 

 

 

Digital media/commerce deals represented the bulk of first-quarter deals, totaling circa $11.2bn. There was a 15% increase in the number of deals made versus the fourth quarter -- although the deals were down 23% in terms of total dollar volume.

 

Read the original unabridged MediaPost.com article.

 

 

 

 

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7146

Auto Sales, Barometer of US Economic Health, Declined in March

Trend Summary: Car sales - the barometer of America's economic health - took a dive during March.


March 2017 saw US auto sales sag to a third consecutive monthly decline, a worrying indication that years of sales growth have ...

 

 

[Estimated timeframe:Q2 2017]

... finally come to an end.

​According to a report by Associated Press auto writer Tom Krisher, the auto industry isn't worried.

It's making solid money selling reams of SUVs and trucks to consumers who are loading up on expensive features. But some analysts see large inventories of cars as a looming problem. Car sales were down almost 11%, although truck and SUV sales rose 5.2%, reports  Autodata Corp.

Hyundai suffered the biggest decline at 8%, followed by Ford at 7.5%, as popular car models such as the Sonata and Fusion suffered big decreases. Fiat Chrysler sales tumbled 5%t, while Toyota fell 2% and Honda just under 1%.

However, Nissan sales rose over 3%, while Volkswagen gained just under 3% and General Motors posted an increase of just under 2%, all helped by SUV sales.

Read the original unabridged Yahoo.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Yahoo.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7145

Digital Predicted to Lead Global Ad Growth in 2017

Trend Summary: Ad revenue growth is predicted to rise by 7% in 2017 whilst Digital will soar.


According to Magna, a unit of IPG Mediabrands, global ad growth will slow in 2017 to 3.6%, with total advertising revenues reaching $511bn. Magna attributes the slower rate of growth a to lack of ...

[Estimated timeframe:Q1 2017]

... cyclical events such as the Olympics and major political campaigns that added $3.5bn in incremental adspend in 2016.

Advertisers are reallocating their budgets. Digital-based ad sales will grow double-digits to become the top media category in 2017, Magna asserted, surpassing linear TV ad sales for the first time ($70 billion vs. $67 billion for national and local).

2016 was the first year when digital ad sales finally surpassed total linear television.

Magna also notes that social video was one of the key drivers in 2016, and this will continue in 2017 with the main social media networks competing to offer ever more video content to their users, including some premium content via partnerships with TV companies and major sports leagues.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7143

UK Marketers Ditch Ad Agencies, Opt for In-House Services

Trend Summary: UK advertisers are increasingly moving marketing services in-house.


UK advertisers are increasingly mimicking their American cousins by shunning agencies and moving towards in-house and on-site services, according to a new study by the Incorporated Society of British Advertisers [ISBA] together with on-site agency specialist OLIVER and market researcher Future Thinking. Moreover  emerging markets such as ...

[Estimated timeframe:Q1 2017]

... India, Mexico, Brazil and Indonesia, are projected to fuel downloads in mobile app stores.

These markets are also expected to experience a boom in downloads, as nearly three billion more consumers are introduced to apps over the coming five years.

Moreover, according to Ap Annie, a business intelligence and analytics  company headquartered in San Francisco, global downloads across all mobile app stores will increase 20% annually, reaching 352 billion in 2021.

Read the original unabridged MarketingWeek.com article.

 

 


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Source: MarketingWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7142

Internet Adspend Will Exceed $200bn In 2017

Trend Summary: Global internet advertising expenditure will grow 13% to reach $US205bn in 2017.


According to Zenith’s latest Advertising Expenditure Forecasts, published today, internet advertising will attract 36.9%  of all advertising expenditure, up from ...

[Estimated timeframe:Q1 2017]

... 34.0% in 2016.

This is the first year in which more money will be spent on internet advertising than advertising on traditional television (the latter totalling $192bn).  

The sheer scale of internet advertising means its growth rate is slowing. Internet adspend grew 17% in 2016, down from 20% in 2015, and Zenith expects growth to slow to 13% in 2017, 12% in 2018 and 10% by 2019 (though it will continue to add US$23bn‐US$24bn a year).

In this environment it is vital that platforms and publishers address advertisers’ valid concerns about viewability and brand safety to secure sustainable growth. As the market matures, advertisers need to know for certain that their ads are being actively viewed by real people in appropriate environments.
 

Read the original unabridged Zenith article.


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Source: Zenith Optimedia.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7133

Nestlé's Digital Supremo Rah-Rah's It for Snapchat

Trend Summary: As Snapchat’s owner Snap goes public, advertisers are smacking their lips at the thought of new branding opportunities.


Prominent among adland's lipsmackin' fraternity is is Nestlé's digital boss Pete Blackshaw, who is currently monitoring several pilots via the Snapchat app in the hope that it will become ...

[Estimated timeframe:Q1 2017]

... a critical marketing platform for his brands. 

One example which has especially tickled Mr Blackshaw's fancy is a campaign for Nestlé's Purina Felix brand in the UK. This comprised a sponsored lens and Snap Ads, in which the lens transformed users into the brand's mascot Felix the Cat.

These, according to Mr Blackshaw, played well with consumers in the “hard-to-reach late teens and early 20s”.

Enthuses Blackshaw: “With Snapchat, there’s a tremendous opportunity in staying close to what our kids are doing. You learn a lot, the key for a digital leader in tech or marketing is to stay hyper focused on the consumer."

"Be very, very humble about what you don’t know and always listen in a curious attentive way.”

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7113



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