975 Marketing Trends found for Techno-Trends / Digital


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Marketing Organisations Are Expanding AI and Machine Learning in 2018

Trend Summary: How machine learning is revolutionising marketing.


According to multinational consulting, technology and outsourcing services giant Capgemini, 84% of marketing organisations are implementing or ...

 

[Estimated timeframe:Q1 2018]

... expanding AI and machine learning in 2018.

Capgemini estimates that five percent of enterprises using AI and machine learning enhance customer satisfaction by more than 10%, while three in four organisations implementing AI and machine learning increase sales of new products and services by over 10%.

Moreover in 2018 circa 75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10% while three in four organisations implementing AI and machine learning increase sales of new products and services by more than 10%.

Capgemini also identified key technologies that fall under the AI umbrella such as language learning, measurement of human characteristics, analysis of image and video content and digital assistants.

Read the original unabridged ChiefMarketer.com article.
 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7337

Consumer Behavior Continues to Change Amazon’s Business Model

Trend Summary: Amazon Search aims to capitalise on changing consumer behavior.


The biggest challenge for marketers seeking to reach consumers via Amazon remains a lack of understanding of how the ...
marketplace’s ad network and search services work prompting ... 

[Estimated timeframe:Q1 2018]

... Marketing agency Merkle Group to create a playbook geared toward the nuances, benefits and limitations of its ad business.

Since the biggest challenge for marketers seeking to reach consumers via Amazon remains a lack of understanding as to how the
marketplace’s ad network and search services work, Merkle has created a playbook geared toward outlining the nuances, benefits and limitations of its ad business. 

A recent JPMorgan estimate suggests that Amazon’s fledgling's ad business brought in $2.8bn in 2017 and will reach $6.6bn in 2019.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7335

Brands Urged to Rethink Behaviours to Exploit AI

Trend Summary: As AI increasingly shapes our daily lives, brands must mull how to shift their behaviors to meet customer expectations.


AI and the app mentality has forced complicated brands to take a hard look at their products and services and shape them to be ... 

[Estimated timeframe:Q1 2018]

... nimble and mobile-focused.

According to Chief Marketer.com we are already seeing similar misconceptions about how and when brands should experiment with AI, but what else will the AI trend usher in?

Marketers are already mulling what future brand experiences will look like when we as consumers become used to (and expect) incredible simplicity, fewer interfaces to interact with and an incredible amount of personalization?

Posits Chief Marketer: "Brands will need to think beyond creating experiences they want people to adhere to and instead consider creating behaviors they want people to adopt".

Read the original unabridged Chief Marketer.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7334

Amazon Heralds The Era of Smart Homes

Trend Summary: Here's a glimpse into the future as the era of the smart home looms before us.


It’s a Saturday night, and you’re having friends over for dinner. So you start chatting with your refrigerator, integrated with Amazon’s Alexa while the technology suggests some meal ideas and tells you what ... 

[Estimated timeframe:Q1 2018]

... you’ll need to buy.

The fridge tells you what’s inside and you place your order and start focusing on cleaning, telling your your Google Home to pick a cooking playlist while you enjoy the few minutes of reprieve, knowing that soon your groceries will arrive via drone delivery.

This is the world of the smart home – a world of incredible convenience and connectivity. These innovations set us free to do what we really want and need to do – work, play, relax, socialise – and reduce the tedious time spent on chores and errands.  

As exciting as these changes are, they’re just the beginning. This same desire for convenience and connectivity is driving the global push for smart communities – cities and towns powered by data analytics and the Internet of Things.

Using artificial intelligence, sensors and automation, they will maximize productivity, streamline and strengthen public services and increase sustainability for citizens, communities and companies alike. And they’re coming soon – according to research from the Consumer Technology Association, the global smart city market will be worth more than $34.35bn come 2020.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7321

Facebook Unveils Major Changes to Social Media

Trend Summary: Facebook's latest changes are set to impact influencers and the future of Social Media Marketing.


Once again, Mark Zuckerberg shook up the world last week when he announced that Facebook will change it's algorithm to...

[Estimated timeframe:Q1 2018]

... promote more personal content as opposed to news items.

According to Social Media Strategist, Thomas Drew, obsessing over Zuckerburg’s net worth has never yielded positive results for me.

Instead my conclusion was this: "What’s bad for businesses is good for Influencers".

With new regulations on data [General Data Protection Regulation] and less material from media outlets and businesses organically making Facebook users feeds, the stock of Social influencers will continue to rise.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7314

Major Companies Worldwide Have Yet to Exploit Machine Learning

Trend Summary: Five vectors of progress are making it easier, faster, and cheaper to deploy machine learning.


Though nearly every industry is finding applications for machine learning—the artificial intelligence technology that feeds on data to automatically discover patterns and anomalies and make predictions—most companies are not yet ...

[Estimated timeframe:Q1 2018]

... taking advantage of the oppportunities.

Machine learning is one of the most powerful and versatile information technologies available today, however most companies have not yet begun to put it to use.

One recent survey of 3,100 executives in small, medium, and large companies across seventeen nations countries found that fewer than 10% were investing in machine learning.

According to the survey, a number of factors are restraining the adoption of machine learning. Specifically: Qualified practitioners are in short supply while tools and frameworks for doing machine learning work are immature and still evolving.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7310

Twitter Revamps Its Digital Offering Via AI

Trend Summary: Twitter is leading the media herd via AI and machine learning to revamp digital experiences.


In the latest example of this trend, Twitter is using neural networks to crop picture previews in more eye-pleasing ways. According to Zehan Wag and Lucas Theis, respectively an engineering manager and researcher at Twitter, the goal is to create ...

[Estimated timeframe:Q1 2018]

... a more consistent UI experience. 

Specifically, Twitter is using a technique called "knowledge distillation" to train a smaller network to imitate the shower but via a more powerful network that enables an ensemble of large networks to generate predictions on a set of images. These predictions, together with some third-party data, are then used to train a smaller, faster network.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7306

Marketers Seek Greater Control Of Programmatic Advertising

Trend Summary: Digital media buying will continue to migrate inhouse according.


According to a recent study commissioned by US digital media-buying technology firm Centro, media-buying will continue to migrate “in-house. The underlying reason for this treand, according to agencies and clients alike is ...

[Estimated timeframe:Q1 2018]

... is "control".

The study, which surveyed 153 ad agency executivess late last year last year found that 81% of marketers plan to bring at least some of their programmatic advertising in-house over the cominng twelve months.

However, 59% of survey respondents said they will no longer outsource their programmatic media-buying to a third party over the next year.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7304

Consumers Warm To Virtual, Augmented Reality

Trend Summary: Consumers are apparently also attracted to wearable solutions


According to new research released this week at the annual Consumer Electronics Show in Las Vegas, consumers are interested in virtual and augmented reality, dependent upon ...

 

[Estimated timeframe:Q1 2018]

... its specific use. 

Moreover consumers are interested in practical, daily-life applications and less in using VR or AR headsets to play games.

The study conducted by Harris Interactive for Accenture, comprised a survey of 21,000 consumers in nineteen nations.

The sample in each country was representative of the online population in each region.

Moreover consumers appear to be attracted to wearable solutions. The majority [55%] of consumers said they would like to replace their smartphone with a wearable solution that has all smartphone functions via voice, augmented reality and hologram interfaces.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7302

Amazon Invades Madison Avenue

Trend Summary: Madison Avenue goes on the the defensive as Amazon silently builds an advertising business.


Amazon's hitherto silent foray into adland includes search and banner ads on its e-commerce platform, with ads surrounding its streaming NFL games for Amazon Prime members. The Bezos bulldozer even uses its prized data to help ...

[Estimated timeframe:Q1 2018]

... advertisers target audiences on other websites.

Until now the ad business hasn’t been a top priority for Amazon. However, under the baton of Seth Dallaire, Amazon’s vice president of global ad sales, the company is more aggressively courting ad buyers.

Those advertisers and the holding companies that guard their billion-dollar budgets are taking note and working with Mr Dallaire’s team to find new ways to spend with the coveted e-commerce giant.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7299



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