972 Marketing Trends found for Techno-Trends / Digital


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DIGITAL ROI CATCHES UP WITH SOARING DIGITAL ADSPEND

Trend Summary: the effectiveness of internet advertising has now caught up with digital adspend.


The latest research from ROI agency Zenith Optimedia reveals that advertisers are increasingly feeling the pressure from digital ...

[Estimated timeframe:Q4 2017]

... transformation.

Moreover, the effectiveness of internet advertising has now caught up with digital adspend.  

Zenith expects internet advertising’s share of global adspend to continue to rise, reaching 40% in
2018 and 44% in 2020.

The overall value of advertising worldwide will rise from $203bn in 2017 to $225bn in 2020.

Zenith also predicts that the share of advertising expenditure allocated to internet advertising will vary widely across the
world.

In the most advanced markets [Sweden and the UK] internet advertising will account for more than 60%
of total expenditure next year, and will account for between 50% and 60% in another six advertising markets -specifically Australia, Canada, China, Denmark, Norway and Taiwan.

Read the original unabridged ZenithOptimedia Report.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenith Optimedia
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7283

AMAZON UNVEILS NEW MACHINE LEARNING FEATURES

Trend Summary: Amazon Web Services has announced a flurry of new machine learning features.


New offerings from Amazon Web Services [AWS] iwll enable its customers to develop and quickly “train” their own artificial intelligence algorithms, as well as constructing ...

[Estimated timeframe:Q4 2017]

... software applications capable of translating language on the fly, analyse video, and scan text for trends or key phrases. 

The new offerings were unveiled to attendees at Amazon's annual cloud computing conference in Las Vegas, Nevada last week.

The package will enable AWS customers to develop and quickly “train” their own artificial intelligence algorithms, build software applications capable of translating language on the fly, analyze video, and scan text for trends or key phrases.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7282

Technology Ushers In a New Distributive Economy

Trend Summary: Technology ushers in a new distributive economy.


According to Where is Technology Taking the Economy?, an article in McKinsey Quarterly by W. Brian Arthur, intelligence is no longer just housed in the brains of human workers, but emerging through the constant ...

[Estimated timeframe:Q4 2017]

... interactions among machines, software and processes. 

Posits Mr Arthur: As machines start to exhibit associative intelligence, something we thought only humans could do, current economic rules may no longer apply.

"We’re at the very start of this new distributive economy era", adds Mr. Arthur. “Everything from trade policies to government projects to commercial regulations will in the future be evaluated by distribution.”

According to Mr. Arthur, the digital revolution has morphed through three distinct eras over the past several decades.

The first era, in the 1970s and 1980s brought us Moore’s law and the dramatic advances in semiconductor technologies.

From mainframe and supercomputers to PCs and workstation, IT was now being used in a wide variety of applications, from financial services and oil exploration, to computer-aided design and office systems. “The economy for the first time had serious computational assistance.”

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7271

Firms Unprepared for Cyber Attacks Warns PricewaterhouseCoopers

Trend Summary: Despite blaring headlines about cyber attacks, many companies remain unprepared to cope with one.


According to The Global State Of Security Survey, a study by PricewaterhouseCoopers [PwC] of 9,500 executives surveyed in 122 nations, 44% report that ...

[Estimated timeframe:Q3 2017]

... their firms have failed to create an overall security strategy.

In addition, 54% lack an incident-response process and 48% have no employee awareness training program. What’s more, only 39% are “very confident” in their cyber attack attribution capabilities.  

Despite this relaxed situation, executives seem to grasp the dangers, especially with regard to attacks that would hit their advanced technologies.


Asked to predict the impact of an attack against their automation and robotics systems, 40% of survey respondents cite disruption of operations and 39% cite the loss of company or sensitive data, presumably including customer information.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7255

UK Brands Lag World On Tech Innovation

Trend Summary:  A new ranking of the UK’s top fifty most valuable brands excludes any tech businesses.


According to UK based promotional products company BrandZ, the above trend is skewed toward telecoms, finance and utilities companies - a factor that is affecting ...

[Estimated timeframe:Q3 2017]

... the overall health of UK brands. 

BrandZ's latest ranking shows that 69% of the UK’s top fifty companies are in these three categories, compared to just 23% of the global top 50.

The remaining 31% fall into the ‘other’ category, similar to the global figure of 30%. There is then a yawning gap when it comes to technology, with 47% of the global elite in this category but none of the UK top 50.

Moreover, when measured on BrandZ’s five metrics of brand health – purpose, innovation, communications, brand experience and love – only 22% of the UK’s top fifty brands merited the ‘healthy’ tag. Most were simply ‘OK’ (64%) and a minority ‘frail’ (12%).

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7254

AI Increasingly Used to Leverage TV Audiences

Trend Summary: Although TV still reigns supreme, digital video now plays a similar role in audience engagement.


Multiple studies have shown that advertising geared toward stimulating an emotional response is significantly more effective than value-driven advertising, which is why many brand marketers have become ...

[Estimated timeframe:Q3 2017]

... almost religious about creating video content that moves people to smile, laugh, cry or be surprised.

This is obviously where the art of advertising is alive and thriving: talented creative directors need not fear being replaced by AI at any time soon. However the science of emotional advertising is also emerging. Brand marketers and agencies that take this seriously are using AI technology to measure the emotional effectiveness of their creative efforts.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7252

Tech Titans Vie For Future Supremacy

Trend Summary: The battle of internet giants is set to enter new technologies.


Addressing the The Wall Street Journal’s WSJ D.Live technology conference this week in Laguna Beach California, Michael J. Wolf, co-founder and managing director of consulting firm Activate Inc, predicted that as giant internet companies vie for an ever-fleeting portion of people’s time the war ...

[Estimated timeframe:Q3 2017]

... for tech supremacy is moving to newer technologies such as augmented reality and voice assistants.

Among the giants vying for supremacy are Google's holding company Aphabet, Facebook, Amazon, Apple and others are hunting for new areas of growth—often on each other’s turf—as they enjoy soaring revenues and stock prices.

This hungry elite are poised to wage a turf war, bumping into each other across the board, in online sports viewing, movies, news and even podcasting.

Up for grabs is an extra $300 billion a year in revenues that Activate projects will flow into the $1.7 trillion global consumer media and internet market by 2021, through growing internet-access fees, ads and paid content. Activate estimates the market will grow 4.1% annually.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7251

Major Retailers Prepare For AI and Voice Search

Trend Summary: Forward-looking US retailers are preparing for AI, Hyper-Local and voice search.


With more advanced voice, visual, and hyper-local search on the horizon, there's no doubt that implementing artificial intelligence [AI] in meaningful ways can give marketers a competitive advantage - despite all we hear about ...

[Estimated timeframe:Q3 2017]

... the benefits of AI, putting it to work in a retail business can seem daunting.

According to Kevin Bobowski, SVP of Marketing at SEO and content marketing platform BrightEdge, more than 60% of searches now start from a mobile device.

As a result there's not a digital marketer around who isn’t busy optimising for mobile. However, in the scramble to ensure mobile is optimised, voice and AI all too often get pushed to the back of the queue.

Predicts Mr Bobowski: "Voice search is going to be a game-changer because it will help retailers and search engines understand the real intent of the customer search".

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7248

The Next Billion Mobile Users Will Rely on Video and Voice

Trend Summary: Ditch the keyboard: The next billion mobile users will rely on video and voice.


The internet’s global expansion is about to enter a new phase and it looks decidedly unlike the last one. Instead of typing searches and emails, a wave of newcomers  (“the next billion,” the tech industry calls them) will avoid text instead using ...

[Estimated timeframe:Q3 2017]

... voice activation and communicating via images.

The newcomers are a swathe of the world’s less-educated population, online for the first time thanks to low-end smartphones, cheap data plans and intuitive apps that let them navigate despite poor literacy.

According to  Caesar Sengupta, who heads a group at Google charged with adapting to the new wave: “We are seeing a new kind of internet user. They will be very different from the first billion."

The newcomers will be a swathe of the world’s less-educated population, online for the first time thanks to low-end smartphones, cheap data plans and intuitive apps that let them navigate despite poor literacy”.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7246

Automated Market Research Techniques Invade Adland

Trend Summary: Brands are increasingly turning to automated marketing research techniques.


Machines are increasingly being used to automate a growing number of processes within the marketing world. Among these processes are  ...

[Estimated timeframe:Q3 2017]

... programmatic ad buying, artificial intelligence, chatbots and other emerging technologies.

These trends are changing the advertising, media and marketing landscapes, bringing with them new efficiencies and ways of working. 

The Marketing Week article cites in example the use of robots to test the effectiveness of advertising campaigns.

According to the article, brands want answers to specific creative campaign questions, such as messaging and execution, before a specific activity starts, specifically to assess how the target audience is responding and, when completed, to determine what ROI it has delivered.

Automation improves the accuracy of this kind of research, speeds up the collection of data and can save brands money.

It also makes ad testing more intuitive whilst enabling human researchers to spend more time analysing the results to produce the actionable insights that brands crave.

Read the original unabridged MarketingWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MarketingWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7245



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