962 Marketing Trends found for Techno-Trends / Digital


To minimise / maximise the insight just click anywhere within the orange box
Microsoft Declares War on Malware Via Advanced AI

Trend Summary: Microsoft's next big Windows 10 update will feature AI-powered malware defenses.


In the last two months we've seen a pair of massive malware outbreaks that compromised computers around the globe. In May it was WannaCry. This week, the Petya ransomware has been ...

[Estimated timeframe:Q2 2017]

... ravaging marketers systems. 

Which is why Microsoft's next big Windows 10 update will feature AI-powered malware defenses.

It's the next big evolution of Windows Defender, which has come a long, long way since it first started taking shape back in 2004.

In 2017, however, an anti-malware app can't get by on definition updates alone.

These days security software needs to be smarter. It needs to be able to watch what your computer is doing, to gather and interpret clues, and to use that information to determine when something malicious is going on and intervene before something disastrous happens.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7213

Consumers Cooling Towards Connected CE Devices

Trend Summary: Consumer interest in connected electronics is levelling off.


Recently released research from Dallas headquartered market research and consultancy company Parks Associates, suggests that while it may not yet be time to hit the panic button it would be wise for IT manufacturers to ...

[Estimated timeframe:Q2 2017]

... figure out what they can do to maintain the public’s interest.

Currently, US households with broadband services have an average of 8.1 connected electronic devices in their homes. While this represents a 76% growth in average volume since 2010, the increase has flattened in recent years. 

According to Tricia Parks, the firm’s founder and CEO: “It’s not that the news is bad, it’s that it’s flat”.

“We have more stuff in our average homes, but there appears to be a lull. Manufacturers need to do something to wake-up that lull.”

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7212

Ad Tech Embraces Blockchain For Data Security

Trend Summary: US advertising and publishing executives have met to discuss blockchain technology and if it can bring increased transparency and data security to the ad tech supply chain.


The first meeting of the AdLedger Consortium – whose members include IBM, MadHive, Integral Ad Science and TEGNA – was held in New York yesterday. According to IBM's iX Executive Partner of Global Marketing Babs Rangaiah: "We at IBM believe that blockchain will do for transactions what the internet did for ...

[Estimated timeframe:Q2 2017]

... communications.

Added Mr Rangaiah: "We are particularly interested in blockchain's potential to solve many of the issues facing programmatic buying today."

By design, blockchains are inherently resistant to modification of the data. Once recorded, the data in any given block cannot be altered retroactively without the alteration of all subsequent blocks and the collusion of the network. Functionally, a blockchain can serve as "an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way. The ledger itself can also be programmed to trigger transactions automatically."

A blockchain is typically managed by a peer-to-peer network collectively adhering to a protocol for validating new blocks. By design, blockchains are inherently resistant to modification of the data. Once recorded, the data in any given block cannot be altered retroactively without the alteration of all subsequent blocks and the collusion of the network

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7210

Intel to Sponsor Olympics To Showcase Its Virtual Reality Tech

Trend Summary: US Technology titan Intel is driving the seemingly inexorable rise and rise of virtual reality in the world of marketing.


The Santa Clara California based chipmaker is to partner with the International Olympic Committee to showcase Intel's technology, such as virtual reality, 360-degree video, artificial intelligence and drones, to  enhance ... 

[Estimated timeframe:Q2 2017]

... the 2018 Olympic Games in South Korea.

According to Intel CEO Brian Krzanich, speaking at aid at a presentation in New York, "This is like running a marathon and half-mile dash at the same time.

Switching to huckster mode Mr Krzanich hyped: "At Intel we have always strived to bring the peak of technology, the peak of performance. We strive for these the same way an athlete does."

Last fall, the company purchased virtual reality startup Voke Inc and Intel also has a VR deal with the National Collegiate Athletic Association and Turner Broadcasting to produce its March Madness games. Intel is also a replay partner both of the NFL and NBA.

Intel's 360 Replay technology, in which sports replays can be shown from different angles, was used earlier this year in Fox's Super Bowl coverage.

Read the original unabridged Bloomberg.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Bloomberg.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7206

Vast Data Troves Yield Only Minor Growth In Buying Efficiency

Trend Summary: A majority of marketers worldwide believe there will be growth in their categories this year.


According to a report recently released by Publicis Group owned ad agency Zenith,  a survey of 158 of its worldwide clients reveals that while expanding data pools have helped to glean improved consumer insights, data has not ... 

[Estimated timeframe:Q2 2017]

... so far helped much on ad buying efficiency or brand growth.

In the survey — conducted by the same Global Intelligence team that undertakes the agency’s spending forecasts — clients were asked how confident they were that their business categories would experience growth this year.

Each category was then ranked on a scale of 0 to 100, where 100 means everyone surveyed in their category expects substantial growth, and 0 means that all surveyed expect substantial decline.

A rank of 50 means the average expectation is for no growth.  

The highest confidence rating appeared to be in the Media & Entertainment category, indexed at 82.1, followed by Pharma/healthcare (70.3), Alcohol (70), Luxury (67.6) and Beauty (67.2).

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7204

Artificial Intelligence and Data Science Top List of UK Tech Jobs

Trend Summary: One in ten new jobs in the UK are now in technology.


Over ten percent of new jobs created in the UK in 2017 to date have been in the field of technology, with expertise in artificial intelligence and data science being ...

[Estimated timeframe:Q2 2017]

... two of the primary drivers.

Filling those positions, however, is proving tough. 

According to Raj Mukherjee, senior vice president at job search specialist Indeed: “The software economy is driving significant new employment opportunities in London, and this is showing up in the tech talent shortage, especially where developer and more senior roles are concerned”. 

According to Indeed, demand for software engineers within fields such as machine learning and data science are two of the five fastest-growing categories within tech this year, with 191% growth and 136% increase in both fields respectively since 2015.

This is reflective of a wider industry trend that has seen the world’s biggest tech companies investing billions of dollars and hiring thousands of staff to develop AI products, such as Apple for its Siri digital assistant, Google for its Android platform, Microsoft for Cortana, and Amazon for its Echo home assistant.

Read the original unabridged Bloomberg.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Bloomberg.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7201

VR Content Predicted to Generate $15bn Globally by 2021

Trend Summary: The number of virtual reality headsets in use is expected to multiply globally in the coming years.


Marketing intelligence firm International Data Corporation predicts that by 2021 there will be seventy million Virtual Reality headsets in ...

[Estimated timeframe:Q2 2017]

... the USA alone.

VR content will generate $15bn globally by 2021, according to PwC’s Global Entertainment and Media Outlook forecasts. More than half (53%) of those revenues will come from video.

The VR content market in the USA is predicted by PwC to reach $5bn by 2021, up from $421m last year. More than half (58%) of the predicted expenditure will be spent on VR video content PwC predicts.

Another recent study by ABI Research forecasts the global VR market to reach $60bn.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7199

AI Voice Activated Services Ready to Roll in Q3

Trend Summary:  Voice-activated AI services are forecast to  go live in Q3 2017


Two chief executives of major messaging apps in India and South Korea predict an imminent decline in texting via keyboards due to increasing use of voice activation and cameras in order to ...

[Estimated timeframe:Q2 2017]

... communicate.

Speaking at the Wall Street Journal's D.Live Asia conference, Kakao Corporation's Ceo Rim Ji-hoon announced that the South Korean firm will roll out voice-activated artificial intelligence services in the third quarter of this year. Mr. Rim sees a shift toward messaging apps that rely on talking and listening. 

Referring to current services such as Apple's Siri and Amazon's Alexa, Mr Rim also predicts that “The next messenger app will be the virtual assistant.”

Meantime Hike Messenger Ceo Kavin Mittal sees artificial intelligence playing a much larger role in the way people talk to each other with their smartphones. As mobile-network speeds improve in India, Mittal believes technology will begin to adapt to humans, rather than the other way around.

Read the original unbridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7198

People-Based Marketing Overtakes Personalisation

Trend Summary: People-based marketing is predicted to succeed where personalisation has struggled.


 Enterprise technology has, as yet, failed to account for consumers shopping behaviours in today's multi-device, multi-channel, multi-browser world. While consumers’ behaviours trend towards convenience, marketers continue to focus on ...

 

[Estimated timeframe:Q2 2017]

... silo-ed channel execution.

According to Nick Keating, director EMEA, BounceX, there are essential differences between personalisation and 'People-Based Marketing'.

Consumer behaviour outpaces technology, Keating believes. With no way of uniquely identifying consumers throughout their buying journey, retailers are being left out of the loop as they continue to market to anonymous shoppers with blanketed offers.

However, the next generation of marketing technology is changing the game.

From analysing consumer behaviours, identifying purchase intent, and identifying previously anonymous visitors, to customised digital experiences and sophisticated behavioural profiling, people-based marketing is set to transform the timing, relevance and value of customer interactions.

Read the original unabridged Talk-business.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Talk-business.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7193

Samsung Launches Smart Home WiFi System

Trend Summary: Smart home Wi-Fi connectivity and control is on the cusp of consolidating into a single network solution for consumers.


Samsung’s Connect Home smart Wi-Fi system, introduced at a launch event earlier this year, is set to hit the market later this week. For the first month of pre-orders, transnational consumer electronics corporation Best Buy will be the ... 

[Estimated timeframe:Q2 2017]

... exclusive retailer, according to Samsung.

According to Bill Lee, vice president of smart home product marketing at Samsung Electronics America, in addition to connecting to and managing smart home devices, the increasing number of connected devices within homes also requires faster Wi-Fi.

Says Lee: “Today’s smart homes have the power to deliver simple and efficient automation, but as families stream more content and buy more connected devices, it’s a struggle to get fast, reliable and extendable Wi-Fi coverage."

Enthuses Mr Lee: "With Samsung Connect Home, we’re redefining the whole home network to finally offer families a simple solution that expands Wi-Fi coverage throughout the home while offering the ability to monitor, automate and control smart devices using Samsung SmartThings.

The system can be configured using Samsung’s Connect smartphone app, which guides users through placing the units in the most effective locations, according to Samsung.

The app also includes connected device management capabilities, such as setting parental controls and granting guest access to the network.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7192



First Previous 1 2 3 4 5  ... Next Last