970 Marketing Trends found for Techno-Trends / Digital


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Australian Bank Woos Customers With AI Driven Chatbots

Trend Summary: Chatbot apps foreshadow a bigger trend for Australian startups.


Chatbots - apps that simulate intelligent conversations with customers - are robots that chat. They engage directly with customers who ...

[Estimated timeframe:Q3 2017]

... ask questions relating to a company, its products or general activities, then they reply with relevant responses in real time.

Integrated directly on the most popular messaging platforms such as Facebook, WhatsApp, Skype and SMS as well as company specific websites, chatbots represent a means for businesses to improve the customer experience overall through more efficient communication.

Ubank, an established online banking platform in Australia, recently integrated the country’s first "artificial intelligence chat bot for home loans,” which is an example of the type of processes, such as home loan lending, that can be streamlined with the technology.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7236

AI Predicted To Galvanise Future Global Growth

Trend Summary:  The steady decline of corporate profits since 2010 threatens future investment, innovation and shareholder value.


According to Accenture Research, the traditional drivers of economic growth - labour, capital and productivity - are not delivering their usual lift, despite which the world could be on course for ...

[Estimated timeframe:Q3 2017]

... a new industrial revolution fuelled by artificial intelligence, boosting global economic growth back to its heydays of the 1960s and 1970s.

Says Accenture Research managing director Mark Purdy: "AI isn’t simply a technology that improves productivity, it’s a form of capital and a virtual labor force on its own, adding “it can be an individual factor of production by itself.” 

In a study across twelve developed economies, Accenture found that by 2035 embracing AI could double the annual economic growth rate of GDP.

Read the original unabridged partners.wsj.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: partners.wsj.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7233

SMS Marketing Set To Soar

Trend Summary: According to a recent survey, 70% of respondents believe SMS marketing is an effective way to gain attention.


The survey, conducted by international trade body The Wireless Association, claims that 70% of respondents believe SMS marketing to be an ...

[Estimated timeframe:Q3 2017]

... effective way for an organisation to gain people's attention.

According to research by The Wireless Association, the open rate of text promotions and offers is a massive 98%, whereas the open rate of emails is a mere 22%!

Short Message Service [SMS] marketing s a technique that uses permission-based text messaging to spread promotional messages.

Moreover, claims The Wireless Association, while email communication is a one-way street, people can actually reply to an SMS promotion and engage with the brand via two-way SMS dialogue.

By opening the doors of conversation between brand and consumer, and creating customer engagement, marketers ultimately create a stronger relationship and build brand trust.

Read the original unabridged TalkBusiness.co.uk article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Talk-business.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7232

Australian Firm Tears Down Barriers To Online Publishing

Trend Summary: New service converts eMail content into live web pages.


A revolutionary new service branded Publishthis.email has been launched by a hitherto little-known company based in Melbourne Australia. The ground-breaking new service enables marketers to convert ...

[Estimated timeframe:Q3 2017]

... the contents of emails into web pages with a unique address. 

Enthuses Nick Drewe, founder of Publishthis.email: "Users shouldn't have to worry about web hosting, learning HTML, or even registering an account with a website building service just to create a web page."

Mr Drew's stated goal is to “tear down the technical barriers to publishing content online for the next three billion tranche of internet users.”

The service has already attracted users in one hundred nations, with pages in multiple languages including English, Chinese, Spanish, Russian and Arabic.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7231

Digital Imaturity Is Stumbling Block For B2B Marketers

Trend Summary: B2B marketers cite lack of 'digital maturity' as a stumbling block to growth and success. 


According to recent data from eMarketer and MIT Sloan Management Review, many B2B marketers and managers realise that there are steps their organisations must  take in order to ...

[Estimated timeframe:Q3 2017]

... increase their company’s digital maturity.

Despite this realisation nearly 40% of marketers agree that their company needs to improve digital strategy and innovation.

Moreover, 23% of the survey sample said their organisation needs to develop better recruitment strategies, as well as managing and developing their progress.

A further 13% said their company needs to better develop and deploy digital capabilities, such as cloud and analytics.

Despite these hurdles, most marketers agreed that a digital transformation is necessary not only to remain competitive, but also to keep pace with disruptive technologies and evolve with shifting consumer expectations.

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7229

Why AI Is the Future of Growth

Trend Summary: The world may be in the midst of a new industrial revolution fuelled by artificial intelligence.


According to Mark Purdy, managing director of Accenture Research: “We believe that artificial intelligence has the potential to drive much faster growth in the global economy." Moreover AI isn’t simply a ...

[Estimated timeframe:Q3 2017]

... technology that improves productivity, it’s also a form of capital and a virtual labour force.

In a study across twelve developed economies, Accenture found that embracing AI could double the annual economic growth rate of GDP by 2035.

Moreover, in a subsequent Accenture study which assessed the impact of AI within sixteen industries, research indicated that AI has the potential to boost rates of profitability by an average of thirty-eight percent,  thereby negating the low-profits spiral in which many corporations have become locked in the past decade.

Read the original unabridgedWSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: partners.wsj.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7225

Shoppable Ads Set to Become Marketing's Next 'Big Thing'

Trend Summary: Shoppable ads are on course to become the next big thing in influencer marketing.


So called 'Shoppable Ads' have soared in popularity over the past year, turning social media users into shoppers and enhancing the click-to-buy platform. Not only do these new features offer marketers the opportunity to ...

[Estimated timeframe:Q2 2017]

...  enhance their targeting beyond gender, age, and location, they also enable brands to run direct response campaigns with measurable results versus brand awareness promotions.

These ads act as 'call to action' buttons within users feeds, giving marketers and brands a more direct method to target users within an application.

Moreover recent research from Bloglovin found that 63% of marketers have increased their budgets for influencer marketing campaigns this year, hiking the demand for shoppable ads to even greater heights.

Currently, these ads are only available to brands, but as past trends show, it is likely that they will soon be available to influencers taking part in brand campaigns, as well, changing the growth, results and accountability of these operations.

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7216

Google Unveils VR Advertising Project

Trend Summary: Google has unveiled an experimental project which enables video ads to run in virtual reality mode.


Branded Advr, an experimental concept from Google's internal incubator Area 120, the project enables video ads to run in 3U/VR, using a ...

[Estimated timeframe:Q2 2017]

... consumer-controlled cube-like format.

Announcing the development on the company's blog, Google said it was reacting to developers who are hoping to monetise VR applications, and has begun to experiment with "what a native, mobile VR ad format might look like". 

The concept presents a cube to users, within Google's Unity platform, with the option to engage with it and view the video ad.

The user opens the cube player by tapping it or gazing at it for a few seconds. The video player will then allow users to watch and then easily close the display.

According to a Google spokesperson: "Our work focuses on a few key principles - VR ad formats should be easy for developers to implement, native to VR, flexible enough to customise and non-intrusive for users."

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7214

Microsoft Declares War on Malware Via Advanced AI

Trend Summary: Microsoft's next big Windows 10 update will feature AI-powered malware defenses.


In the last two months we've seen a pair of massive malware outbreaks that compromised computers around the globe. In May it was WannaCry. This week, the Petya ransomware has been ...

[Estimated timeframe:Q2 2017]

... ravaging marketers systems. 

Which is why Microsoft's next big Windows 10 update will feature AI-powered malware defenses.

It's the next big evolution of Windows Defender, which has come a long, long way since it first started taking shape back in 2004.

In 2017, however, an anti-malware app can't get by on definition updates alone.

These days security software needs to be smarter. It needs to be able to watch what your computer is doing, to gather and interpret clues, and to use that information to determine when something malicious is going on and intervene before something disastrous happens.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7213

Consumers Cooling Towards Connected CE Devices

Trend Summary: Consumer interest in connected electronics is levelling off.


Recently released research from Dallas headquartered market research and consultancy company Parks Associates, suggests that while it may not yet be time to hit the panic button it would be wise for IT manufacturers to ...

[Estimated timeframe:Q2 2017]

... figure out what they can do to maintain the public’s interest.

Currently, US households with broadband services have an average of 8.1 connected electronic devices in their homes. While this represents a 76% growth in average volume since 2010, the increase has flattened in recent years. 

According to Tricia Parks, the firm’s founder and CEO: “It’s not that the news is bad, it’s that it’s flat”.

“We have more stuff in our average homes, but there appears to be a lull. Manufacturers need to do something to wake-up that lull.”

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7212



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