962 Marketing Trends found for Techno-Trends / Digital


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Amazon Explores Creation of Augmented Reality At Its Walk-In Stores

Trend Summary: Amazon Ceo Bezos aims to conquer the retail world via advanced robotics.


Last Sunday in Palm Springs, California, Jeffrey P. Bezos, Amazon's chief executive, climbed into the cockpit of a thirteen-foot high robot and began flailing his arms as though warming up for ...

[Estimated timeframe:Q1 2017]

... a workout, causing the robot’s enormous appendages to mimic his movements.  

According to the New York Times, the tech giant is looking to open brick-and-mortar stores to sell home appliances and furniture.

Citing a "person briefed on the discussions" the Times claims that the Seattle-based giant is considering using VR or AR to help customers picture what furniture will look like in situ.

The source has said the shops will have a heavy emphasis on Amazon devices and services like the company's Prime Streaming service and smart speaker Echo.

The concept of bringing VR into a retail environment has been spearheaded by retailers like Lowe's in the US, which in some stores makes use of HTC's Vive headset to show customers how to use its products for home improvements.

Read the original unabridged New York Times.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: NewYorkTimes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7134

UK AdTech Firm Launches AI-Powered S-to-S Header Bidding in USA

Trend Summary:  Ad-Tech Firm launches AI-Powered Server-to-Server Header Bidding technology to the USA.


UK-based artificial intelligence [AI]-based native in-feed advertising platform, has launched Adyoulike a new server-to-server [S2S] header bidding solution in the USA, its point of differentiation being that it ...

[Estimated timeframe:Q1 2017]

... incorporates IBM Watson's AI-powered semantic targeting.  

The new tool aims to ensure that native ads are placed in contextually relevant places online.

Using IBM's  predictive data visualisation & analytics tool Watson, Adyoulike is capable of scanning millions of pages of content (50 million new pages per month.

According to Adulike's Francis Turner, recently appointed as the firm's general manager and chief revenue officer for the USA: “What Watson garners from these pages goes far beyond what is possible with just keyword and/or data targeting".

For example, instead of targeting specific words such as “lipstick,” Watson enables Adyoulike to include more complex semantics and sentiments such as “this page is talking positively about on-trend lipsticks for summer, plus emotions such as anger, disgust, fear, joy, or sadness.”

Adulike can also target publisher websites matching the Interactive Advertising Bureau category.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7127

MaaS Breaks New Ground Via Integrated Global Travel

Trend Summary: A revolution in travel known as MaaS [Mobility as a Service] offers an integrated global system of tailored to individuals travel needs.


MaaS will rely on a digital platform that integrates all aspects of trip planning—booking, ticketing, and paying—across all modes of transportation, whether public or private. No longer will a traveller need to research train times, book a flight and pay for a car ride. Instead with a single app ...

[Estimated timeframe:Q1 2017]

... MaaS, will handle it all.

According to UK-incorporated multinational professional services firm Deloitte, MaaS's goal is the creation of an integrated system of mobility so convenient “that consumers opt to relinquish their personal vehicles for city commuting because the MaaS alternative is more appealing.”

Moreover, Deloitte believes that a natural next step would be to capitalise on the popularity of these programs and, combining with trip-planning apps, integrate them into a single platform for customers to plan and pay for travel services.

To work effectively, MaaS would require the following conditions: Widespread penetration of smartphones on 3G/4G/5G networks; high levels of connectivity; secure, dynamic, up-to-date information on travel options, schedules, and updates; and cashless payment systems.”

Collaboration would be paramount between the transportation providers, local governing authorities, and payment processors, among others, who would all enable this to happen.

Read the original unbridged FoxBusiness.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FoxBusiness.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7123

Blockchain Bids to Rule Third Party Loyalty Program Roost

Trend Summary: Blockchain is currently a hot topic among marketers, yet for many the technology remains an elusive concept.


Blockchain is a customer loyalty database that maintains a continuously growing list of ordered records called blocks. Each block contains a ...

[Estimated timeframe:Q1 2017]

... timestamp and a link to a previous block.

Loyalty programs are terrific - assuming marketers and their clients can keep track of all those points, miles and all the other assorted increments that members accrue.

In a new article, Harvard Business Review [HBR] shares insights on a technology that may help streamline the process.

Explains HBR: Blockchain, the tech behind Bitcoin, enables a ledger of transactions to be shared across a network of participants.

When a new digital transaction occurs—such as loyalty point being issued, redeemed or exchanged—a unique algorithm-generated token is assigned to the transaction.

Tokens are grouped into blocks and distributed across the network, instantaneously updating every participant's ledger.

Read the original unabridged ChiefMarketer.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: ChiefMarketer.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7122

Marketers Increasingly Conduct Consumer Conversation Via Bots and AI

Trend Summary: AI and bots are changing the consumer conversation, brand marketers claim. 


Artificial intelligence and bots are still in the early stages of development, although for a group of brand representatives attending the annual South by Southwest [SXSW] interactive media event in Austin Texas, utilising AI technologies is simply about ...

[Estimated timeframe:Q1 2017]

... being where their customers are.

Which in turn increasingly involves being in their homes and on their cellphones.

In a panel at SXSW titled Talk to the Brand: AI, Bots and Conversational Marketing, the discussion centred around pushing forward new bots and gauging the response to the technologies by their consumers.

Moderator Fred Schonenberg, founder of VentureFuel, first asked if we really needed bots in our lives, and the response from the panel was a resounding ‘yes’.

According to  Sam Olstein, global director of innovation for GE Corporation: “There’s absolutely a purpose for a bot in our lives. A good bot does one thing really well, and that’s it. If it can crush it, that’s key,” he said.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7120

Amazon's New Video Ads Invade Ad Agency Territory

Trend Summary: With atypical modesty IT titan Amazon invaded adland last weekend with its incursion into Video advertising.


Hurling down its gauntlet at the feet of traditional ad agencies, Jeff Bezoz's latest moneymaking wheeze enables marketers to run an autoplay feature in videos whilst online shoppers browse ...

[Estimated timeframe:Q1 2017]

... the Amazon platform via desktop PCs, tablets and smartphones.

The ads are muted by default. With a single click, site visitors can choose to view the ads in full-screen mode whist also listening to them. 

Amazon's engineers developed the video ads to follow standards laid down by America's Media Rating Council and the Interactive Advertising Bureau.

Adherence to these standards mean that at least 50% of any advertisement must remain in view for two consecutive seconds. The autoplay feature starts only when the ad is in view, and it automatically pauses when the ad goes out of view.

Amazon's video ads are also on offer in a variety of countries beyond the United States, among them Canada, the UK, France, Italy, Japan, Germany and Spain.
 

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7119

Significant Shift of Media Buying from Ad Agencies to In-House

Trend Summary: Many of the world’s largest advertisers have moved their media-buying in-house thanks to programmatic technology.


Describing the analysis as a “recent check with industry contacts,” Pivotal Research Group analyst Brian Wieser today published a report to shareholders, noting that fifteen of ...

[Estimated timeframe:Q1 2017]

... the world's top two hundred advertisers have shifted media-buying away from their ad agencies and brought it in-house thanks to their new-found ability to buy media programmatically.

According to Wieser, his analysis is based on a "recent check with industry contacts". He also notes that "fifteen of the top two hundred advertisers have taken media-buying away from their ad agencies and brought it in-house because of their ability to buy it programmatically". 

He also explained that in-house media buying exists along a continuum, with a range of responsibilities divided between marketer and agency.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7114

Nestlé's Digital Supremo Rah-Rah's It for Snapchat

Trend Summary: As Snapchat’s owner Snap goes public, advertisers are smacking their lips at the thought of new branding opportunities.


Prominent among adland's lipsmackin' fraternity is is Nestlé's digital boss Pete Blackshaw, who is currently monitoring several pilots via the Snapchat app in the hope that it will become ...

[Estimated timeframe:Q1 2017]

... a critical marketing platform for his brands. 

One example which has especially tickled Mr Blackshaw's fancy is a campaign for Nestlé's Purina Felix brand in the UK. This comprised a sponsored lens and Snap Ads, in which the lens transformed users into the brand's mascot Felix the Cat.

These, according to Mr Blackshaw, played well with consumers in the “hard-to-reach late teens and early 20s”.

Enthuses Blackshaw: “With Snapchat, there’s a tremendous opportunity in staying close to what our kids are doing. You learn a lot, the key for a digital leader in tech or marketing is to stay hyper focused on the consumer."

"Be very, very humble about what you don’t know and always listen in a curious attentive way.”

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7113

How the Ad Tech Minnow Is Shaping the TV Monster

Trend Summary: Commercial minutes per primetime hour have been edging up for years on US cable and broadcast TV.


It's rare that a small startup acquired by a media behemoth is ever heard of again, especially if it shapes the strategy of its new parent. However, just two years into TrueX's acquisition by 21st Century Fox, the ad tech company is more ...

[Estimated timeframe:Q1 2017]

... relevant than ever before as Fox and its rivals aggressively seek ways to reinvent TV advertising.

Fox bought TrueX for $200m in February 2015, a period when ad-skipping DVRs were already an institution, ad-free rivals like Netflix were growing fast, traditional TV ratings were falling and online video was beset by ad blocking and ad fraud.

TrueX's engagement ads - which allow streaming-video viewers to interact with a commercial in exchange for fewer or zero ads after that - weren't necessarily revolutionary on their own. But Truex brought to Fox a group of people and a culture that is currently jump-starting efforts to fix TV advertising.

Fox subsequently tapped several TrueX executives to help usher in ad innovation, including TrueX co-founder Joe Marchese, who was quickly named to the newly created role of president of advanced advertising products.

Read the original unabridged AdAge.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7110

Microsoft Woos Marketers With 'Teams' Chat-Based Workspace

Trend Summary: Microsoft puts 'Teams' chat-based workspace inside Office 365.


Can Microsoft play catch-up in the collaboration space with it's latest baby Teams? Given that the IT titan currently boasts 85 million commercial users of Office 365 the answer is a resounding ...

[Estimated timeframe:Q1 2017]

... YES! 

According to Forbes.com writer Adrian Bridgwater, collaboration is becoming more complex, more connected and (some might argue) more convoluted.

Moreover, says Bridgewater, collaboration is definitely also becoming more custom-tuned and 'composable'.

"Where we used to use meetings or perhaps even phone calls (remember phone calls?) and emails to organise group events and work, we now use software-based tools to co-ordinate tasks by department, by employee and by project".

Posits Bridgewater: "This new way of workflow-driven working is reflected in what Microsoft is doing with Office 365. As we know, Office used to be a CD-ROM, a piece of software, a suite of applications (Word, Excel, etc). But a couple of years ago Microsoft started describing Office as a complete platform in its own right i.e substantial enough to build other smaller applications to function on top.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7104



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