971 Marketing Trends found for Techno-Trends / Digital


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Mobile Predicted to Rule the Internet Roost

Trend Summary: The latest Internet Trends report from US venture capital firm KPCB envisages flat internet user growth and slowing smartphone shipments.


The report, also known as the 'Mary Meeker' report, was released today by US venture capital firm Kleiner Perkins Caufield & Byers [KPCB]. It predicts increased adspend on mobile, with 'the dupopoly' capturing ...

[Estimated timeframe:Q2 2017]

... the majority of this.

The global number of internet users in 2016 was 3.4 billion with annual growth flat at 10%.

The 'Mary Meeker report’ is touted as a ‘must read’ by leading minds in the media industry and was unveiled yesterday (May 31st) by KPCB&Byers analysts at Recode's Code conference.

Coming in at well over 300 slides long, the comprehensive study spans a vast range of topics from user numbers, media trends, gaming, and even healthcare.

The global number of internet users in 2016 was 3.4bn with annual growth flat at 10% 

Read the original unabridged TheDrum.comarticle.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7190

Lift-Off Predicted for Mobile Media Consumption In 2019

Trend Summary:  26% of media consumption worldwide will be mobile come 2019.


The latest forecast from Zenith Optimedia predicts that people across the world will spend an average of 122 minutes daily in accessing the mobile internet via browsers and apps - an amount that soars from a meagre ...

[Estimated timeframe:Q2 2017]

... ten minutes a day since 2010.  

However, the mobile boost to media consumption is slowing.

Mobile internet consumption increased at an average rate of 44% annually between 2010 and 2016, driven by the spread of mobile devices, improvements in technology and greater availability of mobile-adapted content.

Some of this extra consumption time was cannibalised from traditional media, but the spread of mobile technology has given a boost to overall media consumption by allowing users to access more media, in more places, and at more times than ever before.

The average person spent 456 minutes consuming media in 2016, up from 411 minutes in 2010 – an average increase of 2% per year.

Read the orignal unabridged Zenith Optimedia article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithmedia.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7186

Google Moves In On Artificial Intelligence for Marketers

Trend Summary: At its recent I/O [Input/Output] conference Google told marketers and advertisers it’s time for those who hesitated to take another look.


For many years, the idea of delivering robust personalisation and relevance in online advertising was aspirational, causing some marketers to pause. However, according to Ben Rubenstein, president of Denver based Possible Mobile, a developer of iOS and Android mobile apps for popular major brands it's ...

 

[Estimated timeframe:Q2 2017]

... time for those who hesitated to take another look.

Google positioned Instant Apps as an on-boarding tool for new users of the full app. However, marketers will now also have the ability to provide a slimmed-down version that may suffice in scenarios like one-day visits to a city or attendance at a two-day music festival.

These apps appear in Google search results and there could be multiple versions of the slimmed down app in order to match the users search term and needs.

The experience is seamless to the user and will create a new vector to generating a sale or an app install.

The ability to execute a transaction in the app may actually downplay the need for a full install in some instances. The difficulty of getting a full app into an instant app will vary; Google provided a 4 to 6 week level of effort.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7181

Performance Media Set To Become the "New Programmatic” in TV Ads

Trend Summary: TV ads in the USA are about to undergo a huge shift in how they are bought and sold. 


The predicted upheaval isn’t only about recent announcements re audience-based TV ads – the OpenAP consortia from Fox, Turner and Viacom, as well as NBCU’s announcement that it would reserve $1bn of its inventory this year for...

[Estimated timeframe:Q2 2017]

... audience based sales. 

According to MediaPost journalist Dave Morgan, this change isn’t just about the big recent announcements about audience-based TV ads. Morgan believes that something even more fundamental is happening in media, and it’s going to have its biggest impact on TV.

The future of TV will be about performance. As media legend Alan Cohen proclaimed when he took over as president-Ceo of independent agency Quigley-Simpson earlier this year: “Performance media is where it’s at. It’s the new programmatic.”

Cohen also believes that performance media will dominates digital advertising, because it can be measured and optimised that way. And performance is what marketers truly want, fundamentally, when they buy.

Read the origninal unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7172

Facebook Woos Sceptical Partners Via Instant Sign-Up Articles

Trend Summary: Facebook is offering publishers new tools to attract digital subscribers in a bid to allay advertisers concerns about its growing power


Facebook is testing new "call-to-action" features via selected media outlets participating in its Instant Articles program. The tools, which are embedded within stories, prompt Facebook readers to sign-up for ...

[Estimated timeframe:Q2 2017]

... publishers' newsletters or, alternatively, to "like" their Facebook pages.

Mark Zuckerberg's mammoth moneyspinner is also expanding these two features to all media outlets using Instant Articles as it attempts to ease concerns that its mushrooming power threatens the media industry at large.

The company is also working with publishers to promote free trials of digital subscriptions to newspapers or to encourage the latter's readers to download their apps.

According to Fidji Simo, VP-product for the California-based social-media mammoth, Zuckerberg's goal is to give media companies a more direct relationship with Facebook readers enabling them to convert the former into paying customers.

Read the original unabridged AdAge.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7166

Nielsen Says Hi To AI

Trend Summary:  Nielsen has added a layer of artificial intelligence to its marketing cloud to help publishers boost customer engagement.


Launched earlier this week, Nielsen is making a play in the AI game alongside a host of other marketing cloud vendors, among them Adobe, IBM, Salesforce, Microsoft and ...

[Estimated timeframe:Q2 2017]

... Maropost

Launched earlier this week, Nielsen Artificial Intelligence [NAI] aims to help advertisers and publishers develop targeted and segmented audiences in real-time.

NAI aggregates device-linked audience data across multiple platforms, including email, social, mobile, programmatic and search, and automatically optimizes audience segmentation for more targeted marketing content.

In addition to now incorporating NAI, Nielsen’s marketing cloud has also built-in analytics that evaluate campaign performance and make marketing adjustments on the fly predicted to boost overall ROI.

NAI is an adaptive technology, claiming to update automatically based on the most recent information it holds.

Read the original unabridged MediaPost.com article.
 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7164

Internet of Things "Misunderstood" IBM Tech Guru Claims

Trend Summary: Technology is advancing at an unparalleled pace and global tech companies have never previously made such a profound impact on the world.


yes According to Rob High, vice president and chief technology officer at IBM Watson, this is a trend that could advance in ...

[Estimated timeframe:Q2 2017]

... less apparent ways.

​Mr High believes that technology and the Internet of Things [IoT] will advance human abilities, claiming that it would do so in ways that we can't yet imagine.

"When you think about what it was like ten or fifteen years before smartphones, could we have then then imagined the way that these things would impact our lives?

"I suspect that technology will impact us in just as profound a way and even more so than it has so far. I'm not sure we can fully predict how it is going to augment us other than to say that by helping us to overcome our own limitations we are going to start to begin to see the world in a different way and imagine the possibilities in a different way, make choices in a different way and be inspired in ways that people only have a slight hint at understanding now".

It's going to be an extremely remarkable and fun time to live through these changes in society and the potential is going to be great for us."

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7152

Amazon UK Trials Automated Ordering Online

Trend Summary: When Amazon launched its Dash button in April 2014, many checked whether it was the first of the month?


enlightenedThe online titan's plastic branded buttons are connected to the Amazon Prime app, enabling consumers to replenish branded household goods instantly – no logging in, no confirmation of payment. When it became clear that Amazon was serious, observers speculated as to ... 

[Estimated timeframe:Q2 2017]

... whether the internet titan's instant-order button signals the future of shopping?

Dash was met by a lukewarm response in the US when it launched, with consumers questioning the convenience of receiving 45 toilet rolls at a time! When smart devices don’t turn out to be that smart, consumers can be unforgiving in their analysis.

Amazon is currently rolling out its Dash Replenishment Service [DRS] to the UK. The platform will enable 'internet of things' devices to automatically re-order their own supplies when they run low, with Bosch, Siemens, Grundig, Samsung and Whirlpool adding codes to their connected products to facilitate the deliveries.

The Dash button means consumers can order brands such as Ariel, Andrex and Finish literally at the touch of a button, resulting in less time spent lugging around heavy items in person.

In the UK, Tesco is also exploring automated shopping through a partnership with an online service called If This Then That.

Read the original unabridgedCampaignLive.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: campaignlive.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7144

Asian Tech Giants Team Up to Exploit Advanced Programmatic Technology

Trend Summary: Singapore and China based technology giants partner to develop AI-powered advertising products.


A strategic partnership between Singapore based Amnet and Chinese information technology company iIFlytek, was announced yesterday March 25th and will encompass advanced programmatic technology, involving ...

[Estimated timeframe:Q1 2017]

...  big data and artificial intelligence, aiming to drive better performance and deeper intelligence for advertisers and marketers.

Amnet will have access to iFlytek’s expertise in machine learning, voice recognition and big data analytics, while iFlytek aims to use the deal to expand its services beyond AI technology to incorporate data-driven advertising.

iFlytek, which was founded in 1999, is one of China’s leading tech companies specialising in intelligent speech and language technologies. It has 70% of China’s speech technology market, having created the application largely referred to as 'China’s Siri' and also created China’s first AI project, iFlytek Hyper Brain.

According to Lawrence Wan, managing director of Amnet China: “With our iFlytek strategic partnership, we are exclusively co-developing breakthrough products that will fundamentally evolve advertising to a new level. This includes tapping into their marketing leading connection into China’s intelligent TV’s smart homes and intelligent cars, amongst others.“

Read the original unabridged TheDrum.com article

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7135

Amazon Explores Creation of Augmented Reality At Its Walk-In Stores

Trend Summary: Amazon Ceo Bezos aims to conquer the retail world via advanced robotics.


Last Sunday in Palm Springs, California, Jeffrey P. Bezos, Amazon's chief executive, climbed into the cockpit of a thirteen-foot high robot and began flailing his arms as though warming up for ...

[Estimated timeframe:Q1 2017]

... a workout, causing the robot’s enormous appendages to mimic his movements.  

According to the New York Times, the tech giant is looking to open brick-and-mortar stores to sell home appliances and furniture.

Citing a "person briefed on the discussions" the Times claims that the Seattle-based giant is considering using VR or AR to help customers picture what furniture will look like in situ.

The source has said the shops will have a heavy emphasis on Amazon devices and services like the company's Prime Streaming service and smart speaker Echo.

The concept of bringing VR into a retail environment has been spearheaded by retailers like Lowe's in the US, which in some stores makes use of HTC's Vive headset to show customers how to use its products for home improvements.

Read the original unabridged New York Times.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: NewYorkTimes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7134



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