56 Marketing Trends found for Techno-Trends / Other


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Warren Buffet and Jeff Bezos Hail Groundbreaking New Technology

Trend Summary: Two of the world’s top businessmen have just sent a signal to investors about a highly significant new technology.


An article in USA Today reports that Berkshire Hathaway's famed investment guru Warren Buffet, together with Amazon's Jeff Bezos, have just sent a signal to investors about a potentially ...

[Estimated timeframe:Q3 2017]

... groundbreaking new technology.

The enthusiasm of these two billionnaires relates to an emerging technology that Bezos says is the key to Amazon’s future success. “It’s hard to overstate the impact" he says, while Buffett believes it will have a "hugely beneficial social effect."

USA Today reports that Wall Street insiders are calling this new technology “bigger than the internet” while one Google insider goes even further, predicting that the technology will be as “transformational as the advent of electricity.”

Read the original unabridged USA Today article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: USA Today
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7247

Why AI Is the Future of Growth

Trend Summary: The world may be in the midst of a new industrial revolution fuelled by artificial intelligence.


According to Mark Purdy, managing director of Accenture Research: “We believe that artificial intelligence has the potential to drive much faster growth in the global economy." Moreover AI isn’t simply a ...

[Estimated timeframe:Q3 2017]

... technology that improves productivity, it’s also a form of capital and a virtual labour force.

In a study across twelve developed economies, Accenture found that embracing AI could double the annual economic growth rate of GDP by 2035.

Moreover, in a subsequent Accenture study which assessed the impact of AI within sixteen industries, research indicated that AI has the potential to boost rates of profitability by an average of thirty-eight percent,  thereby negating the low-profits spiral in which many corporations have become locked in the past decade.

Read the original unabridgedWSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: partners.wsj.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7225

Intel to Sponsor Olympics To Showcase Its Virtual Reality Tech

Trend Summary: US Technology titan Intel is driving the seemingly inexorable rise and rise of virtual reality in the world of marketing.


The Santa Clara California based chipmaker is to partner with the International Olympic Committee to showcase Intel's technology, such as virtual reality, 360-degree video, artificial intelligence and drones, to  enhance ... 

[Estimated timeframe:Q2 2017]

... the 2018 Olympic Games in South Korea.

According to Intel CEO Brian Krzanich, speaking at aid at a presentation in New York, "This is like running a marathon and half-mile dash at the same time.

Switching to huckster mode Mr Krzanich hyped: "At Intel we have always strived to bring the peak of technology, the peak of performance. We strive for these the same way an athlete does."

Last fall, the company purchased virtual reality startup Voke Inc and Intel also has a VR deal with the National Collegiate Athletic Association and Turner Broadcasting to produce its March Madness games. Intel is also a replay partner both of the NFL and NBA.

Intel's 360 Replay technology, in which sports replays can be shown from different angles, was used earlier this year in Fox's Super Bowl coverage.

Read the original unabridged Bloomberg.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Bloomberg.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7206

Amazon Explores Creation of Augmented Reality At Its Walk-In Stores

Trend Summary: Amazon Ceo Bezos aims to conquer the retail world via advanced robotics.


Last Sunday in Palm Springs, California, Jeffrey P. Bezos, Amazon's chief executive, climbed into the cockpit of a thirteen-foot high robot and began flailing his arms as though warming up for ...

[Estimated timeframe:Q1 2017]

... a workout, causing the robot’s enormous appendages to mimic his movements.  

According to the New York Times, the tech giant is looking to open brick-and-mortar stores to sell home appliances and furniture.

Citing a "person briefed on the discussions" the Times claims that the Seattle-based giant is considering using VR or AR to help customers picture what furniture will look like in situ.

The source has said the shops will have a heavy emphasis on Amazon devices and services like the company's Prime Streaming service and smart speaker Echo.

The concept of bringing VR into a retail environment has been spearheaded by retailers like Lowe's in the US, which in some stores makes use of HTC's Vive headset to show customers how to use its products for home improvements.

Read the original unabridged New York Times.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: NewYorkTimes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7134

Brand 'China' Seen as Cool, Overtakes Foreign Rivals

Trend Summary: A global revolution in sentiment towards Chinese goods has spread, gaining new respectability for “Made in China” brands.


A quality Chinese brand has emerged, enabling the nation's manufacturers not only to catch up with their more established foreign rivals, but starting to surpass them in China and elsewhere. The Made in China brand no longer means ...

[Estimated timeframe:Q2 2016]

... cheap, inferior, and unfashionable.

Instead the 'respectable' Chinese brand has emerged, many of which have not only caught up with their more established foreign rivals but have started to overtake them - not only in China but elsewhere on the globe.

According to an article penned today by Wade Shepard in Forbes.com, 70% of smartphone sales in China back in 2011 were from three foreign brands: Nokia, Samsung, and Apple.

While Mark Tanner, the director of Shanghai-based consumer research firm China Skinny, recalls that “any self-respecting Chinese consumer wouldn’t be seen dead with a local brand.”

Now, barely five years later, this has dramatically changed.

Says Tanner: “Last year, eight of the top-ten smartphone brands were Chinese,”“with Huawei and Xiaomi in the top spots and local brands quickly eroding the two foreign brands, Apple and Samsung.”

Read the orginal unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6895

Say Hello to the CDO!

Trend Summary: The digital revolution is moving fast and furious, spurring massive disruptions and transformations across almost all industries.


In a report published last week by professional services network PwC, a key sign of digital's growing importance across all types of business is the rise of a new type of executive: the chief digital officer, or CDO. Although the number of companies that have already hired CDOs remains small (just 6% globally), their ranks are ...

[Estimated timeframe:Q4 2015 onward]

... rapidly growing.

Whilst researching 1,500 of the world’s largest companies via company filings and records and publicly available information, PwC found that firms in consumer-focused industries, including media, entertainment, food and beverage, and consumer products, are at the forefront of the trend.

Large companies are also ahead of the curve, a trend likely due to their sheer complexity and the greater effort involved in carrying out the necessary digital transformation.

Interestingly the trend also reveals that European companies are hiring CDOs at faster rates than companies elsewhere in the world.

According to PwC, flexibility is perhaps the single most important success factor for executives new to the post of CDO. Those who can adapt to rapidly changing circumstances while staying tightly aligned with their companies’ business goals will be in the best position to lead the way to a full digital transformation.

Read the original unabridged PwC article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: PWC.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6795

Smartphone Ownership Predicted to Soar in Globe's Top Digital Markets

Trend Summary: Two thirds of people living in the world's top digital markets will own a smartphone by 2018.


According to the New Media Forecasts report from ZenithOptimedia, published today, 66.5% of individuals in key digital markets worldwide will have a smartphone by the end of 2018. In forty-seven leading countries smartphone penetration rose from 41.6% in 2013 to 49.5% in 2014 while ...

[Estimated timeframe:Q4 2015 - Q4 2018]

... penetration will reach 55.7% this year.

This fourth edition of ZenithOptimedia’s annual New Media Forecasts report provides snapshots of the current state of digital marketing in forty-seven countries, covering topics such as internet access, media consumption and online behaviour, and forecasts the rise of internet connections and smartphone and tablet technology.

The Asia Pacific and Western European nations lead smartphone and tablet adoption, while smartphone adoption is highest in the Asia Pacific and Western European regions.

Zenith expects these regions to maintain their lead for the next few years. Of the forty-seven markets studied, Singapore has the highest level of smartphone penetration, with 89.0% at the end of 2014. Zenith expects this will leap to 97.0% by 2018 as the government pushes ahead with its plan for universal Wi-Fi access.

Spain and Ireland follow close behind, with 86.7% and 83.0% penetration in 2014 respectively.

Read the original unabridged ZenithOptimedia article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: ZenithOptimedia.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6765

Cloud Computing Usership Surges

Trend Summary: Cloud startups are now selling computing power and storage for prices at or below Amazon’s and Google’s.


US-based 'cloud' comuting startups such as DigitalOcean and Backblaze have begun to compete for customers versus such titans as Amazon.com, Microsoft and Google. These startups have managed to underbid the giants in certain markets by keeping expenses relatively low, either by writing their own versions of the software needed to run a cloud or by handcrafting the hardware ...

[Estimated timeframe:Q4 2015 onward]

... needed to house one.

Cloud computing, or in simpler shorthand  "The cloud", also focuses on maximising the effectiveness of the shared resources. Cloud resources are usually not only shared by multiple users but are also dynamically reallocated per demand.

“All the tools we’re using really pay dividends,” says DigitalOcean Ceo Ben Uretsky. “I think that gives us a leg up.”

DigitalOcean rents out its computers for $10 per month or a penny and a half an hour, a price comparable to or below those at Amazon, Google, and Microsoft, according to researcher Scalyr, a specialist in fast search and analysis of operational data.

DigitalOcean is managing more than 100 million gigabytes of data, about the size of Facebook’s video and photo library when it went public in 2012.

Read the original unabriged Bloomberg.com article.


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Source: Bloomberg.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6724

AI Has Higher IQ Than Four Year-Olds - And Getting Smarter!

Trend Summary: The inexorable rise of Artificial Intelligence [AI] has begun with the advent of the ConceptNet 4 AI system.


Today's Daily Mail newspaper reports that an artificial intelligence system called ConceptNet 4 [CN4 hereon] recently underwent an IQ test designed for children and scored higher than an average four-year-old. After five tests focusing on word reasoning and vocabulary, a human pre-schooler scored 50, whereas conceptNet achieved a ...

[Estimated timeframe:Q4 2015 onward]

total score of 69. 

ConceptNet4 is an open-source project run by the Massachusetts Institute of Technology's Common Sense Computing Initiative. The team's CN4 was used in a study at the University of Chicago, using 'concepts' alongside what's known as a 'relation'.

When CN4 is asked to explain what a fawn is, for example, it understands that a 'fawn is a deer' rather than a 'deer is a fawn'. It does so by understanding the concept of the animal and the relation between the two words and concepts.

ConceptNet also demonstrated it has a wider vocabulary than a four-yeard old child, achieving a score of 20 versus 13.

According to the researchers: "The ConceptNet system scored a WPPSI-III VIQ that is average for a four-year-old child, but below average for 5 to 7 year-olds. 

The test used in the study was the Wechsler Preschool and Primary Scale of Intelligence, developed by David Wechsler in 1967 to measure the intelligence of children aged 2 years 6 months to 7 years 7 months.

Read the original unabridged DailyMail.co.uk article.


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Source: DailyMail.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6723

Marketing Budgets Rise Globally Thanks to Digital and Mobile

Trend Summary: Marketing budgets rise globally, while new media earthquake intensifies.


According to the latest edition of the World Economics Global Marketing Index [GMI], worldwide growth in August registered a value of 55.1, little-changed from the previous month. This indicates that marketing activity is still expanding steadily on a global level with growth recorded in ....

[Estimated timeframe:Q3 2015]

... all regions.

Headline GMI values for Europe, the Asia-Pacific region and the Americas stand at 56.4, 54.3 and 54.5 respectively. 

The aggregated America’s GMI value for the Americas disguises two very different economic climates since North America, with a GMI of 60.9 shows very strong growth, while South American countries, are showing decreasing marketing activity, with a GMI of 42.0, below the 50.0 no-change figure.

This contrasting climate is congruent with the findings of the World Economics SMI’s Standard Media Indices [SMI's] for the United States and Latin American economies. The USA is enjoying solid levels of economic growth whereas Latin America as a whole is now in recession.

The share of internet media (Digital and Mobile) in marketing budgets continued to expand rapidly in August. Digital advertising registered a high Index value of 73.8 globally. while mobile advertising registered an Index value of 71.0.

The two media grew at very strong rates in all regions apart from South America where the Index value for Mobile of 45.2 indicates a fall in spending in the medium.

Nevertheless, Digital still grew very strongly in the region with an Index value of 61.3 even when compared with a value of 71.5 in North America. At current rates of growth, Digital and Mobile should have the largest share of marketing budgets by 2016, after being close to zero at the Millennium.

Meanwhile, traditional media generally continued their decline in August. The allocation of marketing budgets assigned to TV recorded an index value of 45.3, below the 50.0 ‘no change’ level.

This was the ninth consecutive month that the global TV index indicated a fall in spending in the medium.

Expenditure allocated to TV fell in the Americas with an index value of 39.9, and of 29.0 in South America. The medium’s share of budgets also fell in the Asia-Pacific region where the index recorded a value of 45.3, while TV in Europe showed continuing weak but steady growth with an Index value of 52.4.

Read the original unabridged Global Marketing Index article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: World Economics.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6706



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