57 Marketing Trends found for Techno-Trends / Other


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EU Fearful of 'Innovations Gap' With US and Japan

According to European Union Research, Innovation and Science Commissioner Maire Geoghegan-Quinn, the technological gap between the EU, the US and Japan is widening fast, measured in terms of investment and registration of new patents. The innovative imbalance is highlighted by a new report that compares performance in areas such as research systems, funding for innovation, business investments and use of intellectual assets. According to Geoghegan-Quinn, the report "highlights the innovation emergency in Europe" and requires urgent improvement in such areas as ...

[Estimated timeframe: Q1 2011 onward]

... the generation of revenue from high-impact patents - specifically those that make significant returns for companies in global markets.

The EU also needs to improve the functioning of its internal market for protected knowledge, the Commission says.

Citing the new report Innovative Union Scoreboard 2010, commissioner Geoghegan-Quinn calls for improvements in generating revenue from high-impact patents, specifically those that make significant returns for companies in global markets.

The EU also needs to improve the functioning of its internal market for protected knowledge, the Commission urges. It points to the dynamism of Chinese firms in particular, enabling that nation to "continue rapidly to narrow its performance gap with the EU".

However, the Scoreboard report, published February 2, is not entirely downbeat, revealing that the EU is outperforming the US in public R&D spending and exports of knowledge-intensive services.

Given that translation costs make patents in the EU much more expensive than in the US, the EC last year backed a move to launch a simplified and cheaper European patent system.

Germany, the UK and several other countries want a fast-track deal on patents under the "enhanced co-operation" procedure. The mechanism enables a minimum of nine EU countries to drive through such a measure, even if it has not been agreed by the entire EU membership of twenty-seven nations.


 


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Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5488

WSJ Predicts Major Technology Showdown Between US and China

No crystal ball is needed to verify the WSJ's prediction. It's a prophesy that will surely come to pass and, equally surely, lead to tears. US President Obama himself raised the issue of mushrooming techno-rivalry between the two superpowers in his State of the Union address last week. Exacerbating the issue is the frenzied activity of China's bureaucrats to build a Great Wall of interlocking regulations and state investment with the aim of ...

[Estimated timeframe: Q1 2011 - 2020]

... ensuring that the People's Paradise becomes the global leader in technology by 2020.

China's agressive new initiatives are moulded by rising nationalism and a belief that foreign companies - especially US and European multinationals - unfairly dominate key technologies.

The still-Communist nation's response to this perceived threat ranges from massive investments in national industries to patent laws that favor Chinese companies, plus the introduction of laws that in essence require foreign companies to transfer technology to China if they want to sell in that market.

The Wall Street Journal likens American business executives view of Beijing's massive new industrial policy to that of the Borg in Star Trek: an enormous organic machine assimilating everything in its path.

These executives claim that China's 'road map', as outlined in the nation's 2006-2020 National Medium and Long Term Plan for the Development of Science and Technology," talks in just such terms.

China, they fear, will build its dominance by "enhancing original innovation through co-innovation and re-innovation based on the assimilation of imported technologies."

"It's a huge, long-term strategic issue," says a top executive of a US technology firm operating in China. "It isn't just the crisis of the day for US business. It's the crisis."

Historians, however, point out that it was just such practices that benefitted the US industrial base after the surender of Nazi Germany in 1945.
 


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Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5486

China to Become World's Largest Economy by 2032, PwC Predicts

Beancounter PwC (aka PricewaterhouseCoopers) has dusted down its crystal ball to peer into the fortunes - or otherwise - of Planet Earth in in the run-up to 2050. By which time, fortunately for PwC, few of us will be around to remember how wildly inaccurate are such long-range forecasts. Nonetheless, PwC makes some challenging statements, among them that ...

[Estimated timeframe: Q1 2011 - 2050]

... the global financial crisis has accelerated the shift in economic power to developing countries. And that China will overtake the USA as the world's largest economy by 2032.

The report also foretells that by the same date the economic output of such emerging markets as China, India, Brazil, Russia, Mexico, Indonesia and Turkey - the so-called E7 - will overtake that of the established G7 nations of the US, Japan, Germany, UK, France, Italy and Canada.

PwC also projects that India will achieve the most significant increase in share of global economic output, rising from just 2% now to about 13% by 2050.

And come 2050 it too could be close to catching the US.

In the three months to the end of September, India's GDP grew at an annual rate of 8.9%, while Chinese GDP expanded at an annual rate of 9.6%.

By contrast, the US economy grew at an annual pace of 2.6% during the same period, while the eurozone grew by just 0.4%.
 


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Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5466

Salford UK - Will it Become the World's Largest Media Centre?

The northern-England city of Salford - a formerly squalid industrial megalopolis located within the administrative county of Lancashire - is frequently overshadowed by its mightier neighbour, Manchester. That situation could be rapidly reversed, following news that Britain's largest commercial TV company ITV has agreed to join the world's largest broadcasting organisation, the BBC, at the new £650m Media City UK development. It's a move destined to shift the nation's centre of media gravity two hundred miles north from its present London base. To the dismay of legions of capital-centric media mavens ...
 

[Estimated timeframe: Q1 2011 - 2015]

... who still believe the old southern sneer that "it's grim oop North!"

ITV's announcement will almost certainly presage other moves to Media City UK, owned by developer Peel Group. One such migrant is Satellite Information Services, which is relocating its engineering division from London and will run the seven Peel-owned studios through a joint venture with the latter. These could be used by ITV on a contract basis.

Gurgles former Saatchi & Saatchi adman Adam Crozier, now ITV chief executive: “It’s terrific news for ITV and all of our people based in Manchester that we have agreed this deal with Peel".

John Whittaker, Peel Group chairman, hailed the decision as a “landmark deal” with an “outstanding international brand”.

Next year the BBC will progressively transfer some 2,300 staff to MediaCity. Among the five departments heading to Salford are Radio Five Live, Children’s and Sport. They will be pleasantly surprised by the green outer environs of their new workplace.

As will the many thousands of other media folk who - willingly or otherwise - are likely to migrate Salford-way over the next decade.
 


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Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5448

China Set to Oust Japan in 2011 as Runner-Up in Global R&D

Battelle Memorial Institute, a nonprofit organisation that undertakes scientific research for the US government and industry, predicts that in 2011 China will overtake Japan as the world's second largest spender on research and development. The People's Paradise is predicted to spend a staggering $153.7 billion on R&D next year, versus Japan's $144.1bn. The US, however remains the daddy of them all with a predicted current-year spend of  ...

[Estimated timeframe: Q1 2011 onward]

... $395.8bn supplemented by a 2.4% increase in 2011.

Despite China's surge, the US remains by far the biggest R&D spender on the planet, comprising one-third of total global expenditure.

According to Battelle's senior researcher Martin Grueber, who co-authored the report published in R&D magazine: "China has sustained this kind of growth [in R&D spending] for a number of years and they're sticking to it regardless of what's going on in the global economic cycle."

US-based corporations are spending more on R&D now that the worst of the recession's effects appear to have passed, says Grueber. But they're still below the longer-term historic R&D spending rate.

"In a perfect world, the industry rate would be greater than 5% or even 7%," Grueber opines. He estimates that the actual R&D growth rate for America's corporate sector in 2011 will be in the region of 3.3%.
 


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Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5444

Airbus Issues Bullish Twenty-Year Forecast

Airbus sales director John Leahy is bullish in the extreme about his company's future (have you ever met a saleman who wasn't?), predicting deliveries of nearly 26,000 new passenger and freight aircraft worth $3.2 trillion (€2.4 trillion; £2 trillion) over the next twenty years.  Leahy justifies his prediction, explaining ...

[Estimated timeframe: Q4 2010 - 2029]

... that "demand for travel is doubling every fifteen years... but in places like India and China we expect to double in the next six years."

Demand is also rising in the Middle East and South America.

Much of the increase in Airbus demand will be in the single-aisle A320 series, while average annual growth in passenger traffic of 4.8% is predicted over the 2010-2029 period. That updates an earlier 20-year traffic forecast of a 4.7% increase.

However, Leahy omitted to factor into his prediction any mention of a competitive counter-attack by US aerospace titan Boeing, which has issues a slightly more bullish forecast, claiming that the global airline industry will spend $3.6 trillion on new aircraft between now and 2029.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5440

US TV Honchos Indulge in Five-Year Futurology

Last Thursday's Reuters Global Media Summit in Manhattan saw TV executives in prophetic mode, visualising how the medium will have changed come 2015. "Keep it simple, stupid," appeared to be the executive concensus: "You don't want in the future for people to have to have a PhD in device management to use their media products," said Time Warner ceo Jeffrey Bewkes. Among the summit's five-year flights of fancy were ...

[Estimated timeframe: Q1 2011 - 2015]

"Fall back on your sofa in 2015, snap your fingers to turn on a TV that's thin as paper and stretches across a wall, then ask it to switch to your favorite sports channel so you can watch the day's baseball game in 3-D, no glasses required."

But, warned Viacom ceo Philippe Dauman, major changes could take more than five years given that people tend to have "a very optimistic view of how quickly and widely devices will be adopted."

However, there was broad consensus among the asssembled TV bosses that the act of slumping on the living room sofa to watch TV was not about to vanish. Indeed, executives said the experience will only grow richer, and hopefully simpler.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5419

European Commission Plans EU-Wide Patent Registration System

 In a bid to ease the administrative burden for firms registering patents, the European Union plans in the near future to implement a simplified and cheaper European patent system - a goal that has eluded the trade bloc for a more than a decade. However, a number of major stumbling blocks must first be overcome ...

 

 

 

[Estimated timeframe:Q4 2010 onward]

... not least the lack of unanimity on the issue among the twenty-seven member states.

Germany, the UK and several other countries want a fast-track deal under the "enhanced co-operation" procedure. Italy and Spain, however, objected to a Commission proposal to have three official languages for registering patents - English, French and German.

A language dispute has delayed progress on an EU-wide patent system. Despite which a procedural device known as "Enhanced Co-operation" allows nine or more countries to push ahead with a measure they deem important but is blocked by a small minority of EU states. Other countries can join them at a later date.

The procedure has been used only once before - to simplify divorce rules in cases where spouses come from different EU countries.

Legal experts say a fast-track deal on a European patent system will not conflict with EU competition rules, a senior official in the Belgian EU presidency told the BBC on Monday.

The official, who asked not to be named, confirmed that enhanced co-operation was now the preferred option and that Belgium was acting as "honest broker" in the negotiations.

The Irish Republic, the Netherlands, Sweden and Slovenia are reported to be in the "fast track" group, along with Germany and the UK.

The Commission says a single EU patent system would reduce translation costs from the current 14,000 euros (£12,226) on average to just 680 euros per patent.

The EU has been wrangling over plans for an EU-wide patent since August 2000, when the Commission first called for a regulation to settle the matter.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5410

UK Premier Cameron's Dream: Silicon Valley in London's East End

The fringes of London's East End are already voguish, a quasi-village awash with investment bankers, media mavens, political celebs - plus a sprinkling of IT intelligensia. To date, however, even the most adventurous fashionistas have not dared venture further into the eastern hinterland than the enclaves of Shoreditch, Whitechapel and Hackney. But thanks to this week's intervention by UK prime minister David Cameron, the 'Here be Dragons' postcodes of E3, E14 and E15 are set to be civilised, nay transmogrified, into one of "the world's great technology centres".

[Estimated timeframe: Q1 2011 - onward]

According to premier Cameron: "Firms including Google and Facebook are to invest in the East London Tech City. He hopes the area, which includes Olympic Park, will challenge California's Silicon Valley as a global hub for technology.

"Right now, Silicon Valley is the leading place in the world for hi-tech growth and innovation.But there's no reason why it has to be so predominant."

Mr Cameron claims the response from international technology firms and venture capitalists to the government's proposals has been "overwhelming"; and that the his administration is committed to ensuring that the UK can become "the most attractive place in the world" for innovative firms to start-up.

Following the 2012 London Olympic Games, The Olympic Park Legacy Company will provide office space in the Olympic Park to house other companies who have already expressed interest in investing in the area - among them Cisco, Intel and British Telecom

The initiative reflects the new prime minister's plan to create private sector jobs to compensate for the massive public sector redundancies brought about by his government's draconian public sector spending cuts.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5363

Google to Dump Windows OS, Citing Security Concerns

Bosom pals they never have been - but now the gloves are off with a vengeance in a bareknuckle fight between the planet's largest software and internet companies. Google has decided to progressively abandon Microsoft's operating systems, citing security concerns - in particular last year's attack on its network. The implications of the move are far flung ...

[Estimated timeframe:Q3 2010 onward]

... and could seriously undermine Microsoft's preeminent position as world numero uno in PC operating systems and computer software. It is also an indirect but potent plug for Google's own Chrome operating system which the latter's ceo Eric Schmidt declared to be more secure than Windows.

According to a report in Monday's Financial Times, Google is now instructing new employees that they are no longer able to request Windows PCs, instead restricting them to Mac or Linux systems.

Although some Google staffers will still be able to use Windows machines, they will need to get special permission, write's CNET's Tom Krazit. And as of this year's second half, Googlistas will be herded toward Chrome OS systems.

Ceo Schmidt told CIOs attending a Google seminar on cloud computing in April that Google's browser-based OS will be "inherently more secure" than alternative operating systems".

Google's press office tactfully declined to comment "on specific operational matters."


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: cnet.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5222



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