48 Marketing Trends found for Techno-Trends / non-digital

... 3% and 4% in 2017 and 2018.

However, Forrester lowered its forecast for business and government purchases of tech goods and services, predicting a growth rate of 3.2% in 2017 and 3.9% in 2018, as measured in constant- or local-currency terms.

Growth overall should rise to 3.9% in 2018, but while the USA and a handful of other countries will experience stronger growth, Japan, most of Europe, and many emerging economies will experience weaker growth in tech spending.

The USA, alomg with China, and India will lead growth, with Europe and Japan lagging. Forrester estimates that technology spending in a handful of other countries will see at least 4.5% growth, with another dozen seeing around 3%.

Among other factors, a weaker British pound and uncertainties about the ultimate UK/EU relationship will hurt UK consumer spending and business investment, reducing the UK's real GDP growth to circa 1%. China will sustain 6% growth in real GDP.

Read the original unabridged MediaPost.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... alternative approaches.  

The report is based on a global survey of over 3500 respondents in 150 nations. It demonstrates that inbound marketing is not only the norm, but is actually preferred to outbound marketing by a ratio of three to one in all seven global regions.

In Australia and New Zealand, preference for Inbound rose to 78% of respondents, suggesting that this region is now leading the world in its inbound preference.

The techinque known as "Inbound Marketing" involves promoting a company via blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing designed to coax customers through the different stages of the purchase funnel.

The survey also reveals that 84% of small businesses are already using inbound marketing to better engage with their audience.

Moreover, the report suggests that inbound marketing is not only the norm, but is actually preferred to outbound marketing by a ratio of three to one in all seven global regions.

Read the original unabridged CMO.com.au article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... seasonal marketing campaigns.

Viewed as a year-on-year basis, however, May’s total ad volume slid 2% from May 2014, suggesting a broader long-term shift toward non-traditional sources of marketing spending.

In fact, digital media spending expanded the most on a year-over-year basis, rising 24% over May 2014.

Within the overal digital arena, programmatic was one of the accelerating sectors, with ad exchanges and ad networks expanding 33% over May 2014.

The fastest growing sector, however, continues to be social, which expanded 59% year-on-year, due partly to an increase in programmatic trading via Facebook’s exchange.

Some of TV’s ad erosion is likely mitigated by a corresponding upsurge in digital video ad volume, which grew 29% in May 2014.

Read the original unabridged MediaPost.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... "In the customer relationship management sector alone, we have three or four major pieces of technology, and then underneath another three or four to manage the customer data," Cahill told MediaPost's Laurie Sullivan.

"In the social space, we have about seven or eight pieces of technology to help with social listening, publishing, and analytics."

According to information technology research and advisory firm Gartner, the average business-to-consumer ad campaign depends on more than fifty applications and technologies to support marketing.

Gartner also predicts that by 2018, CIOs [Chief Information Officers] who build strong relationships with their marketing colleagues will drive a 25% improvement in return on marketing technology investment.

Philips, a Dutch technology company headquartered in Amsterdam which operates in fifty-seven nations, acknowledges that the challenge will be to do more with less given that the number of technologies supported by its marketers continues to grow.

Philips intends to use each piece of technology in all the fifty-seven world markets in which it does business.

Read the original unabridged MediaPost.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... to navigate both city traffic and cruise the airspace between the world’s airports.

Addressing this week's SouthbySouthwest event in Austin, Texas, Aeromobil co-founder and ceo Juraj Vaculik said that his company plans to bring flying cars to market sooner rather than later.

The first commercially available model is expected to be a two-seater with a 435-mile range, take-off speed of 81 miles per hour, top air speed at around 124 miles per hour and an autopilot function.

“We are now scaling up quite fast, building the team, and the plan is that in 2017 we’ll be able to announce the first flying roadster,” Vaculik told CNBC.

“The point is not only to showcase that it’s possible to marry together a plane and a car, but to really commercialise it.”

Read the original unabridged Forbes.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... the Industrial Internet of Things [IIOT].

Accenture defines the IIOT as "a network of physical objects, systems platforms and applications that contain embedded technology to communicate and share intelligence with each other, the external environment, and with people".

The firm also predicts that the IIOT will accelerate the reinvention of sectors that account for almost two-thirds of world output.  

The firm's paper asks rhetorically: "Are companies [and by extension, marketers] prepared to take full advantage of this opportunity? Are governments putting the right conditions in place to facilitate progress and capture benefits?"

Although a few pioneers are already reaping rewards from their early investments in the IIOT, widespread adoption is hampered by major challenges. However, Accenture believes that the IIOT offers a chance to redefine many business sectors and accelerate growth.

Read the original unabridged Accenture.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... a number of companies involved in the race to develop and test intelligent cars.

These range from autos that drive themselves to those enabling a driver to utilise mobile phone apps via the car dashboard. 

A number of carmakers are embracing the trend, with Nissan Motor Company, Volkswagen's Audi brand and Toyota working alongside tech firms to test self-driving car technology.

However, according to fund managers and analysts, tech and telecom firms ranging from US bellwethers to small European companies are likely to reap most benefit from the trend.

"It's a whole new market emerging," believes Christian Jimenez, fund manager and president of French investment management company Diamant Bleu Gestion.

Advises Mr Jimenez: "The best way to play it for investors in the long term is to buy names such as Microsoft or chip makers such as Infineon, not (automakers) Peugeot and Renault".

If the new market grows to $50 billion as forecast by French bank Exane BNP Paribas that would be roughly half the size of German carmaker BMW's revenues last year.

Internet giant Google is leading the charge among tech companies, trying to break into the century-old industry as it works on its own prototypes of fully autonomous vehicles.

Read the original unabridged Reuters.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... 7.4%.

This follows the nation's expansion of 7.7% in 2013 and vies with 2012 for China's weakest performance since 1999.

The ruling Communist Party is trying to steer the economy to self-sustaining growth based on domestic consumption instead of investment and overseas trade.

Official plans call for annual trade growth of 7.5% in 2014, although total imports and exports in the year to date are down by 0.5%.

Despite demands for increased state stimulus, other leaders have ruled this out. However, unexpectedly weak demand for Chinese exports forced Beijing to backtrack and launch mini-stimulus efforts in 2013 and in the current year to March 31.

Read the original unabridged South China Morning Post article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... the world’s third largest market and opinion research firm, Ipsos OTX, which polled 15,551 adults in twenty nations.

The poll reveals that traditional ‘live’ TV watching is significantly more popular among respondents aged 50-64 (91%) compared to those 35-49 (88%) and under 35 (81%).

Other modes of watching TV programming are more popular among younger respondents, specifically:

• On computer and laptop – under 35 (35%), 35-49 (25%), 50-64 (17%)
• Streaming from the internet – under 35 (20%), 35-49 (16%), 50-64 (11%)
• On mobile device – under 35 (15%), 35-49 (10%), 50-64 (5%)
• Using a DVR or other recording device attached to a TV is most popular with those aged 50-64 (18%) compared to 35-64 (16%) and under 35 (15%).

Those most likely to choose watching live TV programming are, by nationality, from:

• France (93%)
• Spain (93%)
• Germany (92%)
• Turkey (90%)
• Argentina (89%)
• Sweden (89%)
• Australia (89%).

Rounding out the middle of the pack are viewers in Brazil (89%), Italy (89%), South Korea (87%), Great Britain (83%), Mexico (82%), Poland (82%), and India (82%). Those least likely to watch TV programming live are from: Japan (82%), Russia (81%), South Africa (81%), United States (81%), China (80%), and Canada (77%).

Read the original unabridged Ipsos-na.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... an increase in ability to integrate offline with online information.

A key factor is personalisation, reports Bowden. Consumers are telling IBM's clients they want retailers to recognise when they go online, also noting any products recently purchased by the customer in a bricks and mortar store. 

Says Bowden: "Consumers have become extremely powerful with a direct influence over the brand. They want brands to personalise every experience."

IBM predicts that mobile will no longer be an optional component of a successful web strategy, estimating a massive 300% increase in video consumption on mobile devices.

"Some brands create instructional videos that have been extremely successful", Bowden notes.

A recent IDC report sponsored by IBM demonstrates the importance of building up a back-end infrastructure to support a better digital experience for customers,

The report features some eye-opening stats. Marginally more than half of internet users use a mobile device to access the web - about 1.4 billion users worldwide. While by 2017, nearly two-thirds of the global population (aorund 2.3bn) will access the internet using their mobile devices.

Read the original unabridged MediaPost.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.