28 Marketing Trends found for Techno-Trends / non-digital

... alternative approaches.  

The report is based on a global survey of over 3500 respondents in 150 nations. It demonstrates that inbound marketing is not only the norm, but is actually preferred to outbound marketing by a ratio of three to one in all seven global regions.

In Australia and New Zealand, preference for Inbound rose to 78% of respondents, suggesting that this region is now leading the world in its inbound preference.

The techinque known as "Inbound Marketing" involves promoting a company via blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing designed to coax customers through the different stages of the purchase funnel.

The survey also reveals that 84% of small businesses are already using inbound marketing to better engage with their audience.

Moreover, the report suggests that inbound marketing is not only the norm, but is actually preferred to outbound marketing by a ratio of three to one in all seven global regions.

Read the original unabridged CMO.com.au article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... "In the customer relationship management sector alone, we have three or four major pieces of technology, and then underneath another three or four to manage the customer data," Cahill told MediaPost's Laurie Sullivan.

"In the social space, we have about seven or eight pieces of technology to help with social listening, publishing, and analytics."

According to information technology research and advisory firm Gartner, the average business-to-consumer ad campaign depends on more than fifty applications and technologies to support marketing.

Gartner also predicts that by 2018, CIOs [Chief Information Officers] who build strong relationships with their marketing colleagues will drive a 25% improvement in return on marketing technology investment.

Philips, a Dutch technology company headquartered in Amsterdam which operates in fifty-seven nations, acknowledges that the challenge will be to do more with less given that the number of technologies supported by its marketers continues to grow.

Philips intends to use each piece of technology in all the fifty-seven world markets in which it does business.

Read the original unabridged MediaPost.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... a number of companies involved in the race to develop and test intelligent cars.

These range from autos that drive themselves to those enabling a driver to utilise mobile phone apps via the car dashboard. 

A number of carmakers are embracing the trend, with Nissan Motor Company, Volkswagen's Audi brand and Toyota working alongside tech firms to test self-driving car technology.

However, according to fund managers and analysts, tech and telecom firms ranging from US bellwethers to small European companies are likely to reap most benefit from the trend.

"It's a whole new market emerging," believes Christian Jimenez, fund manager and president of French investment management company Diamant Bleu Gestion.

Advises Mr Jimenez: "The best way to play it for investors in the long term is to buy names such as Microsoft or chip makers such as Infineon, not (automakers) Peugeot and Renault".

If the new market grows to $50 billion as forecast by French bank Exane BNP Paribas that would be roughly half the size of German carmaker BMW's revenues last year.

Internet giant Google is leading the charge among tech companies, trying to break into the century-old industry as it works on its own prototypes of fully autonomous vehicles.

Read the original unabridged Reuters.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... the world’s third largest market and opinion research firm, Ipsos OTX, which polled 15,551 adults in twenty nations.

The poll reveals that traditional ‘live’ TV watching is significantly more popular among respondents aged 50-64 (91%) compared to those 35-49 (88%) and under 35 (81%).

Other modes of watching TV programming are more popular among younger respondents, specifically:

• On computer and laptop – under 35 (35%), 35-49 (25%), 50-64 (17%)
• Streaming from the internet – under 35 (20%), 35-49 (16%), 50-64 (11%)
• On mobile device – under 35 (15%), 35-49 (10%), 50-64 (5%)
• Using a DVR or other recording device attached to a TV is most popular with those aged 50-64 (18%) compared to 35-64 (16%) and under 35 (15%).

Those most likely to choose watching live TV programming are, by nationality, from:

• France (93%)
• Spain (93%)
• Germany (92%)
• Turkey (90%)
• Argentina (89%)
• Sweden (89%)
• Australia (89%).

Rounding out the middle of the pack are viewers in Brazil (89%), Italy (89%), South Korea (87%), Great Britain (83%), Mexico (82%), Poland (82%), and India (82%). Those least likely to watch TV programming live are from: Japan (82%), Russia (81%), South Africa (81%), United States (81%), China (80%), and Canada (77%).

Read the original unabridged Ipsos-na.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... an increase in ability to integrate offline with online information.

A key factor is personalisation, reports Bowden. Consumers are telling IBM's clients they want retailers to recognise when they go online, also noting any products recently purchased by the customer in a bricks and mortar store. 

Says Bowden: "Consumers have become extremely powerful with a direct influence over the brand. They want brands to personalise every experience."

IBM predicts that mobile will no longer be an optional component of a successful web strategy, estimating a massive 300% increase in video consumption on mobile devices.

"Some brands create instructional videos that have been extremely successful", Bowden notes.

A recent IDC report sponsored by IBM demonstrates the importance of building up a back-end infrastructure to support a better digital experience for customers,

The report features some eye-opening stats. Marginally more than half of internet users use a mobile device to access the web - about 1.4 billion users worldwide. While by 2017, nearly two-thirds of the global population (aorund 2.3bn) will access the internet using their mobile devices.

Read the original unabridged MediaPost.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... much closer than a lot of people would think.” 

Last week the company elaborated on its PayPal Galactic Initiative, citing the assistance of the US Space Tourism Society and the SETI [Search for Extra-Terrestrial Intelligence] Institute.

Meantime, PayPal is seriously mulling what future space travelers will use as cash.

The concept of space tourism is far from fanciful. Companies such as Virgin Galactic and Space X have already put the prospect of space tourism on the near horizon.

A space hotel that orbits Planet Earth is a possibility within the next three years, conjuring-up the prospect of porters to tip and room service to pay for with an extraterrestrial currency.

Says PayPal president David Marcus: “As we start planning to inhabit other planets, the practical realities of life still need to be addressed.”

"People there would probably still need to pay bills and tourists leaving Earth would need traveling money."

Read the original unabridged DW.de article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... cars, bikes and other appliances which can be hired online on an hourly basis. 

According to Frank Pörschmann, the head of CeBIT: "Knowledge is the only resource that multiplies when it is shared. That's the core of what we are seeing today on social networks - in the age of Twitter and Facebook people are sharing knowledge, contacts and experiences.

"And that - what I call 'facebookisation' - is also a growing trend in the economy. Through it, the availability of knowledge as a scarce resource is widened - that can help the economy develop faster and bring about innovation."

Mr Porschmann is not alone in his enthusiasm for the concept. Mobile operators also want to be the drivers and beneficiaries of the shareconomy.

Because of the steadily falling prices of internet flat rates, mobile networks are forced to investigate other areas able to generate revenues in the future. Vodafone Germany, for instance, feattured at its CeBIT stand a new idea for a carsharing model.

Explains Vodafone spokesperson Kuzey Esener: "Using your smartphone, you find a car, book it, and open it."

Vodafone is also trying to offer integrated solutions to the working world because jobs are becoming more mobile, Esener says: "The trend spans many sectors. We are also linking the health sector and many other industries, which we're thereby making more efficient."

[Editor's Note: CeBIT is a German language acronym for Centrum für Büroautomation, Informationstechnologie und Telekommunikation. Literally translated: 'Center for Office Automation, Information Technology and Telecommunication'.]

Read the original unabridged Deutsche Welle article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... that whether tactics are digital or otherwise, they'll need to drive positive customer experience and interaction with their brand/s. 

Although companies have been investing in digital marketing for years now, Forrester posits that there’s now "an understanding that on some level, all marketing is inherently digital".

On this basis of this understanding, the forecast predicts that interactive marketing budgets in the USA will account for some $50 billion, or 20% of all marketing expenditures. This trend will almost certainly be replicated in Europe and elsewhere in the world.

Even though companies have been investing in digital marketing for years now, Forrester analyst Corinne Munchbach argues that the attitudinal shift is driven by the long overdue realisation that at some level, all marketing is inherently digital.

As a result, she expects interactive marketing budgets within the USA to account for some $50 billion, or 20% of all marketing expenditures.

Read the original unabridged MediaPost.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.