48 Marketing Trends found for Techno-Trends / non-digital


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Traditional Advertising Faces Threat from Inbound Marketing

Trend Summary: A new report released today reveals that three out of four marketers across the globe now prioritise an inbound approach to marketing.


The report published today by Massachusetts based Hubspot Inbound, a developer and marketer of software products for inbound marketing, posits that marketing is no longer a small company's answer to big marketing budgets; it is now embraced by bigger businesses to inject more bite to their marketing spread. The fast growing technique of Inbound marketing now requires a brand or company to spread its marketing message via  blogs, podcasts, video, eBooks, eNewsletters and a plethora of ... 

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... alternative approaches.  

The report is based on a global survey of over 3500 respondents in 150 nations. It demonstrates that inbound marketing is not only the norm, but is actually preferred to outbound marketing by a ratio of three to one in all seven global regions.

In Australia and New Zealand, preference for Inbound rose to 78% of respondents, suggesting that this region is now leading the world in its inbound preference.

The techinque known as "Inbound Marketing" involves promoting a company via blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing designed to coax customers through the different stages of the purchase funnel.

The survey also reveals that 84% of small businesses are already using inbound marketing to better engage with their audience.

Moreover, the report suggests that inbound marketing is not only the norm, but is actually preferred to outbound marketing by a ratio of three to one in all seven global regions.

Read the original unabridged CMO.com.au article.

[Estimated timeframe:Q4 2015 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: CMO.com.au
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6727



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