48 Marketing Trends found for Techno-Trends / non-digital

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Latvian Scientists Debut Global Marketing's Next Killer Product

Bottom Line: Given consumers' growing addiction to battery-powered pocket gizmos ... smartphones et al ... a unique prototype jacket developed by Latvian scentists could become the next 'Big Thing' for marketers worldwide.

'Revolutionary' is a term often abused both by R&D and marketing departments. Latvia's Riga Technical University, however, could be forgiven for applying that adjective to its latest prototype: a jacket that uses electromagnetic induction to generate electricity from the wearer's motion. According physicist Juris Blums, a member of the development team, the paradigm product has potential uses ranging from military to recharging ...

[Estimated timeframe: Q3 2011 onward]

... battery-powered pocket devices such as smarthones and digital cameras.

"What is very important is that our system is flat, so it is not necessary to carry a bag [for the charging device] and it’s not necessary to place this system in a pocket, for example," Blums told Deutsche Welle.

The system can be implanted in a normal-looking men’s jacket by placing flat induction coils in each side of the garment. Measuring just 1.5 centimeters in diameter each, the coils aren't noticeable.

The mini-generator also features a tiny standard microelectronic transformer placed beside the coils which turns the energy from the jacket's wearer into electricity.

Explains Blums: "Coils are placed in the sides of the jacket, and at the end of the sleeve we have a magnet. The natural motions of our hand which we are moving while going forward - this energy of the motion is transformed into electrical energy."

The average person's walking speed is around five kilometres (three miles) per hour. That means that a pedestrian can generate 200 to 300 microwatts during an hour.

Predictably the system, still in its development stage, is as yet far from market-ready. Powering an iPhone, for example, would take several hours, and it's sufficient to power wireless sensors for up to six hours.

The concept of harnessing the body’s energy to produce electricity has roused interest among Latvia's military, who would like to adopt energy harvesters for what they call a Combat Individual Protection System.

That's a kit that includes all of the standard gear - camouflage systems, helmets, sleeping bags, boots, night vision goggles and more. The energy technology would allow the soldiers to recharge their devices while they are in the field without having to carry extra batteries.

And marketeers will not be slow to recognise the system's potential for consumer markets, for example the leisure and camping industries.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: DW-World.de
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5670

Experimental Electric Car Notches 1,000 Miles on Single Charge

Bottom Line: The auto industry - and by extension its marketing philosophy - entered a new era earlier this month when an experimental car shattered the world record by travelling almost 1,000 miles on a single charge.

The perversely misnamed Schluckspecht [Guzzler!] travelled 16,131.5 kilometres (994 miles) on a single batttery charge, averaging 45kph. The trial lasted fractionally over 36 hours, with four drivers taking shifts. Developed by researchers at the Offenburg University of Applied Sciences, the feat shattered ... 

[Estimated timeframe: Q3 2011 onward]

... by a massive margin the previous world record of 1,003 kilometers, set by the Japan Electric Vehicle Club in May last year.

The commercial implications have considerable long-term significance, although Ferdinand Dudenhöffer, an automobile economist at the University of Duisburg-Essen, doesn't view the new world record as a great breakthrough.

"These are individual items, prototypes," he said of such research projects. "What we need is mass production, economies of scale." Nonetheless, Dudenhöffer believes the new world record could act as a stimulus.

The Schluckspecht's success largely lies in its ultralight chassis, which replaces a base plate with a frame based on the bowstring concept, developed with the Fraunhofer Institute in Freiburg.

The vehicle, with a regular car seat for one driver, has motors integrated into the wheels. Without the need for an engine or transmission, the researchers were able to develop a particularly slim and aerodynamic shape.

There's even a little extra room for equipment, or as Ulrich Hochberg, one of the project's leaders quipped: "You can put a case of beer into it."

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: DW-world.de
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5648

US Auto Industry Agrees to Accept More Stringent Fuel Economy Standards by 2017

Bottom Line: Marketers will need to rethink their dialectic following an accord between the US auto industry and the Obama administration to progressively increase average fuel economy standands for gasoline-powered vehicles.

At a meeting at the White House last Friday, leaders of the American automobile industry met with President Barack Obama to sign an agreement that will more than double current corporate average fuel economy [CAFE] targets. These will expire in 2017 to be replaced by the new agreed criteria which effectively will ...

[Estimated timeframe: Q3 2011 - 2025]

... increase CAFE at 5% annually for cars and 3.5% for light trucks through 2021, with an overall target of 54.5 miles per gallon by 2025. The current timeline is 35mpg CAFE by 2016.

Speaking at the White House ceremony, President Obama said: "This agreement on fuel standards represents the single most important step we've ever taken as a nation to reduce our dependence on foreign oil ... so as we look to close the deficit, this agreement is a reminder of why it's so important that we have a balanced approach.

"We've got to make serious spending cuts while still investing in our future; while still investing in education and research and technology like clean energy, which are so important for our economy." 

Also present at the event to signify support for the initiative were the Big Kahunas of the US auto industry: Dan Akerson, ceo of General Motors; Alan Mulally, president/ceo of Ford; James E Lentz III, president and managing officer of Toyota Motor Sales USA and John Krafcik, who heads Hyundai Motor America.

The White House, Big Busineess USA and Joe Public are apparently of like mind with regard to the need to reduce the nation's reliance on foreign oil. 

A poll for the Pew Clean Energy Program taken between July 8 and 12, found that 91% of Americans believe dependence on foreign oil is a "very serious" or "somewhat serious" threat to US security, and those opinions pretty much cut across ideological lines.

Eighty-two percent of respondents said they support 56 mpg by 2025, with 68% saying they favor it strongly. The polls showed that "overwhelming majorities" in every demographic subgroup support increased fuel efficiency to 56 mpg, including 70% of Republicans, 87% of Democrats and 88% of independents. The 'pro' vote also cut across geographical regions.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Media|Post.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5633

Largest US Drugstore Chain Recharges Future of Electric Cars

Bottom Line: America's top drugstore chain delivers a high-voltage vote of confidence in electric cars.

Consumer uptake of electrically-powered cars has long been hindered stateside by three significant factors: purchase price versus gasoline-fueled cars; the time required for a full battery recharge; and the paucity of recharging stations -- the latter being the most significant stumbling block given the relatively low range of most electric vehicles. But an announcement last week by Walgreens, America's largest drugstore chain, redresses the refueling problem ...

[Estimated timeframe: Q3 2011 onward]

... with plans to install 800 electric vehicle [EV] charging stations across the country by the end of this year -- a move that will make it the nation's largest such facility.

What's more, there is ample room for growth, with 8,169 Walgreens locations across all fifty states, plus the District of Columbia and Puerto Rico.

Installations have already begun at more than sixty locations in the Dallas/Fort Worth area and Chicago.

Business Wire reports that the Walgreens charging stations will feature either a high-speed direct current charger that can add 30 miles of range in as little as ten minutes of charging time, or a Level 2 charger that can add up to 25 miles of range per hour of charge.

According to Mark Wagner, Walgreens president of community management and operations: "Consumer interest and enthusiasm has been incredible and we're excited to provide locations to charge up in neighborhoods across the country.

"As more Americans embrace environmentally sustainable technologies, our convenient locations make us uniquely positioned to help address the concern around accessibility or 'range confidence."

How long, wonders MarketingTomorrow, before Walmart, Costco, Home Depot and other US retail giants follow suit?

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: CSNews.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5627

Restricting Auto Sales: China Hits the Brake Pedal

Bottom Line: Guiyang, the capital of southwest China's Guizhou province, follows Beijing in restricting sales of new cars. Will other urbanized nations follow this trend?

Guiyang's population of 3.7 million collectively drive some 616,000 motor vehicles - of which over half (330,000) are privately owned. The result:  severe daily traffic congestion in downtown areas of the metropolis. Accordingly, the city government has introduced a rationing scheme for new vehicles - a move some observers see as the shape of things to come across the rest of the developed world. The quota plan which went ... 

[Estimated timeframe: Q3 2011 onward]

... operational as of this month, requires car buyers to enter a monthly lottery for the right to obtain new license plates. However, the Guiyang city government has yet to disclose its monthly quota on new vehicle sales.

With a population of 3.7 million, the city has a fleet of 616,000 motor vehicles, including 330,000 privately owned cars. The weight of traffic has caused severe congestion  in the city's downtown areas, according to the Guiyang government.

Beijing was the first Chinese city to impose a limit on new car sales, capping these at 20,000 units per month as of January 2011. The move has been repeatedly cited as one of several factors causing the slowdown in domestic auto sales in China this year.

According to the China Association of Automobile Manufacturers, the nation's passenger vehicle sales increased only 5.8% in the first half of this year to 7.1 million units, compared with 37% growth in 2010.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5621

China Outpaces Rest of World in Global Patent Filings

The Geneva-based World Intellectual Property Organization [WIPO] announced last week that international patent filings by Chinese companies surged by 56.2% in 2010, compared with overall patent growth wordwide of just 4.8% during the the year. According to WIPO director-general Francis Garry, China's growth in patent filings is "astonishing". Conversely, however ...

[Estimated timeframe: Q1 2011 onward]

... none of the nation's universities made it into the top patent-filing university rankings, currently is dominated by universities from the USA and other developed economies.

In 2010, China filed 12,337 patents under the PCT [Patent Cooperation Treaty] system, up from 7,900 cases registered in the previous year, overtaking the Republic of Korea (ROK) as the fourth-ranked PCT filing country worldwide.

Two Chinese companies, ZTE Corporation and Huawei Technologies, were ranked among the top ten world applicants under the PCT system.

Northeast Asia was the most dynamic region in world PCT filings. In addition to China, Japan (ranked second) and the Republic of Korea (ranked fifth) also scored high in patent filings

The two Asian neighbours have respectively seen 7.9% and 20.5% increases in new patent applications. In comparison, the United States, the world's top international patent applicant, registered a 1.7% decrease in PCT filings during 2010 - the third consecutive year in which that nation has registered a negative performance.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: http://news.xinhuanet.com/english2010/china/2011-02/10/c_13724928.htm
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5498

China's Plan to Dominate World's Energy, Tech and Health Markets

The Chinese Academy of Science, the nation's leading science research body, has launched Innovation 2020, a ten-year programme aimed at achieving global breakthroughs in key areas - among them space science, information technology, energy and health. Some observers believe the quasi-communist nation has effectively served notice on the US that it intends to become the world's most influential superpower long before PriceWaterhouseCooper's predicted date of 2032. According to Deng Maicung,  the Academy's secretary-general ...

[Estimated timeframe: Q1 2011 - 2020]

... the plan aims to accelerate the conversion of scientific and technological research achievements into products available on the market.

To this end the academy will set up a series of research centers, including a space science center, a center for clean and efficient use of coal, and a research center for geoscience devices.

The Innovation 2020 plan aims to ensure that by 2020 over 5,000 top scientists will be working under the aegis of the China Academy of Science .

The CAS also intends to set up three major science parks, respectively in Beijing, Shanghai and Guangdong,

CAS deputy president, Bai Chunli, said 2011 will serve as a pilot and start-up period for the program, while breakthroughs in strategically important scientific fields, such as energy, health, environment and advanced materials, were expected in the following years.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Xinhuanet.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5490

EU Fearful of 'Innovations Gap' With US and Japan

According to European Union Research, Innovation and Science Commissioner Maire Geoghegan-Quinn, the technological gap between the EU, the US and Japan is widening fast, measured in terms of investment and registration of new patents. The innovative imbalance is highlighted by a new report that compares performance in areas such as research systems, funding for innovation, business investments and use of intellectual assets. According to Geoghegan-Quinn, the report "highlights the innovation emergency in Europe" and requires urgent improvement in such areas as ...

[Estimated timeframe: Q1 2011 onward]

... the generation of revenue from high-impact patents - specifically those that make significant returns for companies in global markets.

The EU also needs to improve the functioning of its internal market for protected knowledge, the Commission says.

Citing the new report Innovative Union Scoreboard 2010, commissioner Geoghegan-Quinn calls for improvements in generating revenue from high-impact patents, specifically those that make significant returns for companies in global markets.

The EU also needs to improve the functioning of its internal market for protected knowledge, the Commission urges. It points to the dynamism of Chinese firms in particular, enabling that nation to "continue rapidly to narrow its performance gap with the EU".

However, the Scoreboard report, published February 2, is not entirely downbeat, revealing that the EU is outperforming the US in public R&D spending and exports of knowledge-intensive services.

Given that translation costs make patents in the EU much more expensive than in the US, the EC last year backed a move to launch a simplified and cheaper European patent system.

Germany, the UK and several other countries want a fast-track deal on patents under the "enhanced co-operation" procedure. The mechanism enables a minimum of nine EU countries to drive through such a measure, even if it has not been agreed by the entire EU membership of twenty-seven nations.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5488

WSJ Predicts Major Technology Showdown Between US and China

No crystal ball is needed to verify the WSJ's prediction. It's a prophesy that will surely come to pass and, equally surely, lead to tears. US President Obama himself raised the issue of mushrooming techno-rivalry between the two superpowers in his State of the Union address last week. Exacerbating the issue is the frenzied activity of China's bureaucrats to build a Great Wall of interlocking regulations and state investment with the aim of ...

[Estimated timeframe: Q1 2011 - 2020]

... ensuring that the People's Paradise becomes the global leader in technology by 2020.

China's agressive new initiatives are moulded by rising nationalism and a belief that foreign companies - especially US and European multinationals - unfairly dominate key technologies.

The still-Communist nation's response to this perceived threat ranges from massive investments in national industries to patent laws that favor Chinese companies, plus the introduction of laws that in essence require foreign companies to transfer technology to China if they want to sell in that market.

The Wall Street Journal likens American business executives view of Beijing's massive new industrial policy to that of the Borg in Star Trek: an enormous organic machine assimilating everything in its path.

These executives claim that China's 'road map', as outlined in the nation's 2006-2020 National Medium and Long Term Plan for the Development of Science and Technology," talks in just such terms.

China, they fear, will build its dominance by "enhancing original innovation through co-innovation and re-innovation based on the assimilation of imported technologies."

"It's a huge, long-term strategic issue," says a top executive of a US technology firm operating in China. "It isn't just the crisis of the day for US business. It's the crisis."

Historians, however, point out that it was just such practices that benefitted the US industrial base after the surender of Nazi Germany in 1945.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5486

Starbucks Spearheads Trend Toward Global Mobile Small Payments System

The trend towards a nationwide small-payments system via mobile phones gained impetus with news that worldwide chain Starbucks is extending regional tests of the system across the whole USA. It will be available at 6,800 Starbucks-branded coffee shops plus over one thousand brand farnchises within Target supermarkets. Assuming the rollout is successful, it's likely the system will extend beyond US shores as a template for similar systems across the Starbucks empire. It's also likely to be seen as a ...

[Estimated timeframe: Q1 2011 onward ]

... template for small unit payments in retail outlets worldwide. However, it's currently confined to iPhone and Blackberry handsets.

To use the system, Starbucks cardholders load an application onto their smartphones. The application displays a barcode that's scanned at the register to pay for drinks. Users can also manage Starbucks accounts and find nearby stores with the application.

Starbucks claims that the rollout of thr system makes it the largest mobile payment program in the country, giving millions of cardholders a fast way to pay for their jolt and a muffin.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: SeattleTimes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5477

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