48 Marketing Trends found for Techno-Trends / non-digital

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China to Become World's Largest Economy by 2032, PwC Predicts

Beancounter PwC (aka PricewaterhouseCoopers) has dusted down its crystal ball to peer into the fortunes - or otherwise - of Planet Earth in in the run-up to 2050. By which time, fortunately for PwC, few of us will be around to remember how wildly inaccurate are such long-range forecasts. Nonetheless, PwC makes some challenging statements, among them that ...

[Estimated timeframe: Q1 2011 - 2050]

... the global financial crisis has accelerated the shift in economic power to developing countries. And that China will overtake the USA as the world's largest economy by 2032.

The report also foretells that by the same date the economic output of such emerging markets as China, India, Brazil, Russia, Mexico, Indonesia and Turkey - the so-called E7 - will overtake that of the established G7 nations of the US, Japan, Germany, UK, France, Italy and Canada.

PwC also projects that India will achieve the most significant increase in share of global economic output, rising from just 2% now to about 13% by 2050.

And come 2050 it too could be close to catching the US.

In the three months to the end of September, India's GDP grew at an annual rate of 8.9%, while Chinese GDP expanded at an annual rate of 9.6%.

By contrast, the US economy grew at an annual pace of 2.6% during the same period, while the eurozone grew by just 0.4%.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5466

US Newspapers Will be "Extinct by 2017"

According to a controversial 'timeline' published by self-proclaimed Australian 'futurist' Ross Dawson, US newspapers "as we know them" will be taken-off life support come 2017. The key phrase, of course, is "as we know them". Dawson's prognostications are based on country-by-country factors, among them national demographics, consumer behavioral patterns and technological capabilities. The first casualty is forecast to be ...

[Estimated timeframe: Q1 2011 - 2017]

... the US newspaper industry - attributable to the nation's widespread adoption of handheld technology and the general decline overall of America's newspaper business..

The newspaper as a media entity will endure a slow and painful death around the globe, according to Dawson's controversial timeline, spanning from 2017 to 2040 - and even beyond. Australian newspapers, predicts the doomsayer, will meet their demise by 2022.

There are less pessimistic seers - among them Forbes’ media columnist Dirk Smilie.

He (and others) argue that newspapers will stage a comeback after widespread efforts to cut costs and staff. In some cases, he expects new management to re-energize the moribund organizations.

And there'll have to be a radical rethink of marketing methods. If a market for news content still exists, it’s argued that newspaper organizations will have to adapt their delivery methods. Exit newsstands and paperboys; enter websites, blogs and mobile apps.

If (or as Dawson posits, when) The New York Times quits printing newspapers, it will eliminate massive overhead costs: no more newsprint, no more delivery trucks, no more printroom staff.

But, argues the Aussie Cassandra, even a streamlined, paperless NYT will have operating costs that are unsustainable ... for example 1,332 employees in the newsroom alone in 2008.

According to Dawson that  number will have to be slashed to around 200 if the paper is to survive - even in electronic format.



All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5445

China Set to Oust Japan in 2011 as Runner-Up in Global R&D

Battelle Memorial Institute, a nonprofit organisation that undertakes scientific research for the US government and industry, predicts that in 2011 China will overtake Japan as the world's second largest spender on research and development. The People's Paradise is predicted to spend a staggering $153.7 billion on R&D next year, versus Japan's $144.1bn. The US, however remains the daddy of them all with a predicted current-year spend of  ...

[Estimated timeframe: Q1 2011 onward]

... $395.8bn supplemented by a 2.4% increase in 2011.

Despite China's surge, the US remains by far the biggest R&D spender on the planet, comprising one-third of total global expenditure.

According to Battelle's senior researcher Martin Grueber, who co-authored the report published in R&D magazine: "China has sustained this kind of growth [in R&D spending] for a number of years and they're sticking to it regardless of what's going on in the global economic cycle."

US-based corporations are spending more on R&D now that the worst of the recession's effects appear to have passed, says Grueber. But they're still below the longer-term historic R&D spending rate.

"In a perfect world, the industry rate would be greater than 5% or even 7%," Grueber opines. He estimates that the actual R&D growth rate for America's corporate sector in 2011 will be in the region of 3.3%.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5444

Nissan Nudges Open the Electric Auto Floodgates

Last weekend Nissan launched sales of its Leaf electric vehicle in the USA - a global 'first'. It  mark the world's first delivery to dealer lots of the Japanese automaker's mass-produced zero-emissions auto. But with a price ticket of $32,780 for a bottom-of-the-range vehicle, the Leaf doesn't come cheap. However, the US government has thoughfully provided some tasty fiscal sweeteners ...

[Estimated timeframe:Q4 2010 onward]

... to the tune of a $7,500subsidy . Moreover, in certain states such as California the state government additionally provides a $5,000 grant. This aggregated largesse enables a customer to buy the car at little more than $20,000.

The 100 percent electric, zero-emission vehicle will debut in Japan on December 20 and in Europe early next year.

General Motors also plans to start selling its quasi-rival, the Chevrolet Volt, later this month. However, the Volt is not strictly comparable to the Leaf as it is a hybrid vehicle, fueled both by gasoline and electricity.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: JapanTimes.co.jp
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5438

European Commission Plans EU-Wide Patent Registration System

 In a bid to ease the administrative burden for firms registering patents, the European Union plans in the near future to implement a simplified and cheaper European patent system - a goal that has eluded the trade bloc for a more than a decade. However, a number of major stumbling blocks must first be overcome ...




[Estimated timeframe:Q4 2010 onward]

... not least the lack of unanimity on the issue among the twenty-seven member states.

Germany, the UK and several other countries want a fast-track deal under the "enhanced co-operation" procedure. Italy and Spain, however, objected to a Commission proposal to have three official languages for registering patents - English, French and German.

A language dispute has delayed progress on an EU-wide patent system. Despite which a procedural device known as "Enhanced Co-operation" allows nine or more countries to push ahead with a measure they deem important but is blocked by a small minority of EU states. Other countries can join them at a later date.

The procedure has been used only once before - to simplify divorce rules in cases where spouses come from different EU countries.

Legal experts say a fast-track deal on a European patent system will not conflict with EU competition rules, a senior official in the Belgian EU presidency told the BBC on Monday.

The official, who asked not to be named, confirmed that enhanced co-operation was now the preferred option and that Belgium was acting as "honest broker" in the negotiations.

The Irish Republic, the Netherlands, Sweden and Slovenia are reported to be in the "fast track" group, along with Germany and the UK.

The Commission says a single EU patent system would reduce translation costs from the current 14,000 euros (£12,226) on average to just 680 euros per patent.

The EU has been wrangling over plans for an EU-wide patent since August 2000, when the Commission first called for a regulation to settle the matter.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5410

Is the End in Sight for America's Love Affair with the Automobile?

According to the numerous - and misleadingly vague - labels attached by market researchers to the 18-34 age group (take your pick from Generation Y, aka the Millennial Generation or Millennials, Generation Next, Net Generation,Echo Boomers  iGeneration or the Me Generation - which describes the demographic cohort following Generation X), half of all 18-34 year-old drivers are driving less, and nearly two-thirds would drive less if alternative transportation options were available.

[Estimated timeframe:Q4 2010 onward]

KRC Research, which last month conducted the survey of licensed drivers (on behalf of car-rental company Zipcar), found that 45% of Millennials said they had "consciously made an effort to reduce how much they drive," and 64% said they would drive less if alternative options including public transportation, car sharing or carpooling were available in their area.

Cost of ownership was the biggest reason respondents gave for wanting to give up wheels. Eighty percent of the Millennial respondents said ownership is unattractive because of car payments, gas, parking and maintenance.

The study is based on a sample of 1,025 adults aged 18+ (of which 966 were licensed drivers). It blames social media for causing less driving by the 18- to-34 age group because they are visiting friends virtually. Fifty-four percent of respondents said they choose to spend time online in social networks with friends instead of driving to see them, versus 46% for 35-44 year-olds, 34% for those in the 45-55 age group, and 18% for 55-year-plus respondents.

The study also found that Millennials are more likely than other age group to be influenced in their driving habits by environmental concerns such as global warming and pollution. Forty-five percent of respondents cited these reasons versus 39% in the 35-44 group and 37% of 45-to-54-year-olds. Paradoxically, the study found that 42% of 55-year+ respondents  said they would drive less to protect the environment.

The study found other hurdles for new car ownership by Gen Y.

About 37% of 18- to-29-year-olds have been unemployed or underemployed lately - the highest share of that age group with that status in three decades. Only 58% pay bills on time each month, 70% of them are not building their savings, and nearly half are digging themselves into a credit hole, starting with a $23,000 post-college student debt. Only 61% said they were covered by any kind of health plan

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5399

Renault-Nissan Aims to Market 500,000 Electric Vehicles by 2013

Will the planet's consumers take to the concept of electric vehicles? Carlos Ghosn hopes so. Especially as the Renault-Nissan ceo is in the line of investors' fire right now, thanks to the lacklustre performance of the Franco-Japanese automotive alliance. Responding to his critics, Ghosn avers that the group plans to produce and sell 500,000 electric vehicles worldwide by the end of 2013. But thus far, consumers reaction to electric autos has been definitely ho-hum, their dollars, euros and yen still gravitating toward vehicles powered by carbon-unfriendly internal combustion engines.

[Estimated timeframe: Q4 2010 - 2013]

Speaking to the press in Washington DC earlier this week, Ghosn said he is optimistic that consumers will warm to electric cars as the two companies under his command take a major plunge into zero-emission electric vehicles. Next month Nissan is releasing the Leaf, with a range of 160 km, in Japan and the United States.

"I don't think for the first three years the issue will be, 'Are you going to be able to sell everything you produce?' Because there is such a curiosity about the car and attention to the car," Ghosn told reporters.

Nissan and Renault, he revealed, will each have four electric vehicle models by 2013.

Including the Leaf, Nissan's electric lineup will feature a commercial vehicle, a small city car and a luxury limousine.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: JapanTimes.co.jp
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5388

BMW Fuels Three-Year Electric Car Project With €400 Million

Germany-headquartered car-maker, BMW - the world's largest munufacturer of luxury autos -  revealed last Friday (November 5) it will invest €400 million by 2013 to produce an electric car as German manufacturers try to catch up with global rivals. BMW has begun to extend its plant in the eastern city of Leipzig in a project launched by German Chancellor Angela Merkel to produce a series model auto branded Megacity.

[Estimated timeframe: Q4 2010 - 2013]

BMW chief executive Norbert Reithofer hailed the electrically powered auto as "the first production model with a carbon fibre passenger compartment."

BMW formed a joint venture last year with SGL Carbon, a German specialist in the material that is mostly used at present in sports cars owing to its strong resistance, light weight, and high cost. The first two qualities are well suited to the kind of electric vehicles now under development.

As to the latter characteristic - since when has high cost been a problem for BMW?

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheLocal.de
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5367

IBM and Euro-Eggheads Unite in Energy Conservation Project

IBM and a number of European universities yesterday (October 26) announced a joint initiative that will likely have a deep impact on manufacturers, marketers and consumers alike: making cellphone and other batteries last longer - by a factor of ten! The project also aims to decrease the energy needs of other electronic devices such as TV sets or supercomputers when active by the same factor, virtually eliminating power consumption whilst in standby mode.

[Estimated timeframe: Q4 2010 -2030]

Short battery life is an increasing problem for consumers needing to charge their phones daily; also for top smartphone vendors: Nokia, Apple, RIM and others. The new research project, called Steeper, also aims to decrease by a factor of ten the energy needs of other electronic devices.

Explains Canalys analyst Tim Shepherd: "Battery technology has not kept up with the increasing power demands of today's smartphones. As such, power management and efficiency is the biggest challenge facing smartphone vendors in delivering a great, consumer-friendly user experience."

Electronic devices currently account for 15% of household electricity consumption, according to the International Energy Agency, and those energy needs are projected to triple by 2030.

"Our vision is to share this research to enable manufacturers to build the Holy Grail in electronics, a computer that utilizes negligible energy when it's in sleep mode, which we call the zero-watt PC," said project coordinator Adrian Ionescu from Ecole Polytechnique Federale de Lausanne.

Scientists will apply nanotechnology to lower electricity consumption, cost and extend battery life of electronic devices, aiming to at least halve the operating voltage needed by transistors to operate.

"Improving 1,000-fold performance of a supercomputer means you need 1,000 times more power. You basically need a power plant next to your data center," said Heike Riel, who leads the nanoscale electronics group at IBM research center in Zurich.

Data centers such as those run by Google already use more than one percent of the world's energy and their demand for power is rising fast with the trend to outsource computing.

According to European Union estimates, standby power already accounts for about 10% of the electricity use in homes and offices.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5350

Will Google's JPEG Replacement Become the Industry Standard?

PC Magazine on Thursday revealed Google's introduction of WebP - a new image format intended to supplant the currently ubiquitous JPEG. The Mountain View titan's rationale for the move (additional to its relentless pursuit of dollars, euros and yuan) is that the new format will conserve the ever-diminishing amount of available web resource available for data-heavy content such as photographs. Photos and other images, Google claims, currently account for 65%of all content accessed on the web. The adoption of WebP could eventually see image file sizes reduced by an average of 39%.

[Estimated timeframe: Q4 2010 onward]

"To improve on the compression that JPEG provides, we used an image compressor based on the VP8 codec that Google open-sourced in May 2010," product manager Richard Rabbat, wrote in a blog post.

"We applied the techniques from VP8 video intra frame coding to push the envelope in still image coding. We also adapted a very lightweight container based on RIFF."

That format has already met with some opposition, including, reportedly, Apple ceo Steve Jobs.

Google has posted a set of images encoded in the new format - albeit that they're of necessity cobbled together  because no browser including Google's Chrome supports WebP images. Instead, they have been re-encoded in a .PNG format.

Google said it plans to add support for WebP in Webkit, as well as Chrome,

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: PCmag.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5328

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