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Mobile Media Lures Consumers Worldwide

Trend Summary: Five key trends are shaping the future of mobile connectivity worldwide.


According to a global survey released today by New York headquartered multinational professional services firm Deloitte Touche Tohmatsu, the so-called 'connected consumer' is evolving at an ...

... astounding rate.

The Deloitte team surveyed almost 50,000 cross-generational consumers in six continents and thirty-one countries to establish the mobile trends that influence some of the most impactful purchasing decisions.

  1. Mobility comes in all shapes and sizes—globally almost 10% of consumers own wearable devices, with the highest growth rate. Smartphone and tablet penetration continues to increase.
     
  2. Consumers can’t get enough mobile screen time—93% of the consumers in emerging markets and 78% in developed markets look at their phone within an hour or less of waking up.
     
  3. Text and instant message are consumer favorites—globally all consumers check text messages and instant messages (IM) first thing in the morning.
     
  4. Mobile payment usage is picking up speed, with the number of consumers reporting in-store payments usage at least doubled, and in some countries, usage was more than four-to-five times higher than the previous year.
     
  5. Network versus Wi-Fi is a regional preference. In the Americas Wi-Fi is the preferred method to connect to the internet, while Europe and Asia-Pacific prefer 4G mobile.


Deloitte Touche Tohmatsu's first edition of the Global Mobile Consumer Trends report provides a 360-degree view of the connected-consumer and focuses on consumer behaviors, trends, and opinions for a broad range of wireless and mobility products and services.

The survey also highlights differences in consumer usage habits between specific countries.

Read the original unabridged Deloitte Touche Tohmatsu report.

[Estimated timeframe:Q3 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... astounding rate.

The Deloitte team surveyed almost 50,000 cross-generational consumers in six continents and thirty-one countries to establish the mobile trends that influence some of the most impactful purchasing decisions.

  1. Mobility comes in all shapes and sizes—globally almost 10% of consumers own wearable devices, with the highest growth rate. Smartphone and tablet penetration continues to increase.
     
  2. Consumers can’t get enough mobile screen time—93% of the consumers in emerging markets and 78% in developed markets look at their phone within an hour or less of waking up.
     
  3. Text and instant message are consumer favorites—globally all consumers check text messages and instant messages (IM) first thing in the morning.
     
  4. Mobile payment usage is picking up speed, with the number of consumers reporting in-store payments usage at least doubled, and in some countries, usage was more than four-to-five times higher than the previous year.
     
  5. Network versus Wi-Fi is a regional preference. In the Americas Wi-Fi is the preferred method to connect to the internet, while Europe and Asia-Pacific prefer 4G mobile.


Deloitte Touche Tohmatsu's first edition of the Global Mobile Consumer Trends report provides a 360-degree view of the connected-consumer and focuses on consumer behaviors, trends, and opinions for a broad range of wireless and mobility products and services.

The survey also highlights differences in consumer usage habits between specific countries.

Read the original unabridged Deloitte Touche Tohmatsu report.

[Estimated timeframe:Q3 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Deloitte.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=6899