1079 Marketing Trends found for Corporate


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New Applications of “Digital” In Business Will Clarify What We Really Mean

Trend Summary: The digital wave has expanded from front to back office.


Computers powered by artificial intelligence and blockchain will increasingly work alongside human workers.

Read the original unabridged forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7584

China's Decelerating Global Economic Outlook Worries Investors

Trend Summary:  Europe’s ailing economy starts 2019 with a whimper.


The Eurozone economy slowed more sharply than expected in 2018 and seems set to cool further this year. Moreover decelerating Chinese growth means that the outlook for the global economy has become a major concern for investors and policy makers. 

Read the original unabridged WSJ.com article.

 

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Wall Street Journal.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7571

Cisco and Amazon Link To Enable Businesses To Run Apps In The Cloud

Trend Summary: Networking gear maker Cisco Systems has teamed with Amazon.com to market software tools.


Cisco Systems Inc is teaming with Amazon.com to offer software tools that will enable Cisco’s customers to ...
 

 

[Estimated timeframe:Q1 2018]

... use Amazon’s data centrers to run their business applications.

The move is part of a push at Cisco, one of the world's largest suppliers of routers and switches that transmit data across computer networks, to derive more revenue from software and stay current with it's longtime business customers.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7535

Apple Guru Urges WorldWide Implementation of Privacy Laws

Trend Summary: Apple CEO Tim Cook warns USA and other nations that their data is 'being "weaponised' against them.


Addressing a conference in Brussels earlier this week, the Apple guru urged his audience to enhance their privacy protection for consumers on a ...

[Estimated timeframe:Q1 2018]

... global scale, warning that failure to do so could ultimately prove to be destructive.

Mr. Cook told his audience that Apple supports the implementation of comprehensive federal privacy laws across the globe, urging that users be informed as to what data is being collected and enabling those users to access that data and keep it secure.

Read the original unabridged FoxBusiness.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Fox Business.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7518

Advertising & Marketing Worldwide Predicted to Soar in 2018-22

Trend Summary: Global Advertising & Marketing Revenues are predicted to grow by 5.5% to $1.3 trillion between 2018 and 2022.


According to PQ Media’s Global Advertising & Marketing Revenue Forecast, advertising and marketing revenues are ...

 

[Estimated timeframe:Q1 2018]

... set to grow by 5.5% to $1.3 trillion in 2018, marking the fastest growth in a decade.

The increase will be fuelled by accelerated growth in traditional media such as TV advertising and public relations, along with digital and alternative media plus smart technology marketing along with "over-the-top" video advertising and influencer marketing.

Read the original unabridged chiefmarketer.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7492

Companies Predicted to Spend $65.8bn On Sponsorships In 2018

Trend Summary: Money spent on sponsorship deals is on course to rise by 4.9% this year.


According to data released today by the World Advertising Research Center [WARC], brands and companies are set to spend $65.8bn on sponsorship deals in 2018 albeit without  any ...  

[Estimated timeframe:Q1 2018]

.... certainty of a return on their investment [ROI]. 

Read the original unabridged WARC.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7489

Wearable and 'Hearable' Tech Predicted to Soar By 2023

Trend Summary:  Multimedia is driving a massive growth in hearable devices.


A new forecast by UK digital market research company Juniper Research predicts that more than ...

[Estimated timeframe:Q1 2018]

... 200 million hearables or ear-based wearables will be shipping annually by 2022.

The trend will be primarily lead by an expanding multimedia hearables category. This includes Apple AirPods, Bose QuietComfort 35 and Google Pixel Buds.

Read the original unabridgedmediapost.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7478

Global Marketing Revenues Predicted To Reach $1.3 Trillion In 2018

Trend Summary: Global Marketing expenditure is predicted to reach $1.3 Trillion this year. 


Although digital advertising and marketing revenues worldwide will continue to record strong low double-digit percentage gains this year and next ... 

[Estimated timeframe:Q1 2018]

... traditional advertising and marketing will rise by slight gains this year and in 2019.

According to Stamford CT marketing and media research company PQ Media the 2.1% increase in traditional advertising and marketing is its fastest growth rate since 2008.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7460

Samsung Electronics Plans Massive Investment In Artificial Intelligence

Trend Summary: Samsung Group has announced its intention to invest $22bn in artificial intelligence over the next three years.


The company's investment in AI is part of a broader package that South Korea’s biggest business group intends to spend over ...  

[Estimated timeframe:Q1 2018]

... the period in order to create jobs and secure new growth areas, as its core semiconductor and smartphone businesses weaken.

It said the group plans to significantly expand artificial intelligence [AI] research capability, increasing the number of advanced AI researchers to 1,000 across the company's global AI centres, and heavily invest heavily in biopharmaceuticals. 

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7452

Internet of Things Adoption to Rise Despite Security and other Challenges

Trend Summary: Internet of Things adoption is set to rise despite challenges of security and data integration.


Major companies are continuing to adopt Internet of Things [IOT] technologies, despite their belief that ...

[Estimated timeframe:Q1 2018]

... large-scale deployments and returns on investment may take longer longer than expected to materialise due to ongoing security and implementation challenges.  

According to consulting firm Bain & Co companies are expanding their existing IoT projects and launching new ones — 60% this year versus 40% in 2016.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7451



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