363 Marketing Trends found for Corporate / Financial


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New Applications of “Digital” In Business Will Clarify What We Really Mean

Trend Summary: The digital wave has expanded from front to back office.


Computers powered by artificial intelligence and blockchain will increasingly work alongside human workers.

Read the original unabridged forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7584

China's Decelerating Global Economic Outlook Worries Investors

Trend Summary:  Europe’s ailing economy starts 2019 with a whimper.


The Eurozone economy slowed more sharply than expected in 2018 and seems set to cool further this year. Moreover decelerating Chinese growth means that the outlook for the global economy has become a major concern for investors and policy makers. 

Read the original unabridged WSJ.com article.

 

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Wall Street Journal.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7571

Advertising & Marketing Worldwide Predicted to Soar in 2018-22

Trend Summary: Global Advertising & Marketing Revenues are predicted to grow by 5.5% to $1.3 trillion between 2018 and 2022.


According to PQ Media’s Global Advertising & Marketing Revenue Forecast, advertising and marketing revenues are ...

 

[Estimated timeframe:Q1 2018]

... set to grow by 5.5% to $1.3 trillion in 2018, marking the fastest growth in a decade.

The increase will be fuelled by accelerated growth in traditional media such as TV advertising and public relations, along with digital and alternative media plus smart technology marketing along with "over-the-top" video advertising and influencer marketing.

Read the original unabridged chiefmarketer.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7492

Companies Predicted to Spend $65.8bn On Sponsorships In 2018

Trend Summary: Money spent on sponsorship deals is on course to rise by 4.9% this year.


According to data released today by the World Advertising Research Center [WARC], brands and companies are set to spend $65.8bn on sponsorship deals in 2018 albeit without  any ...  

[Estimated timeframe:Q1 2018]

.... certainty of a return on their investment [ROI]. 

Read the original unabridged WARC.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7489

Global Marketing Revenues Predicted To Reach $1.3 Trillion In 2018

Trend Summary: Global Marketing expenditure is predicted to reach $1.3 Trillion this year. 


Although digital advertising and marketing revenues worldwide will continue to record strong low double-digit percentage gains this year and next ... 

[Estimated timeframe:Q1 2018]

... traditional advertising and marketing will rise by slight gains this year and in 2019.

According to Stamford CT marketing and media research company PQ Media the 2.1% increase in traditional advertising and marketing is its fastest growth rate since 2008.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7460

Samsung Electronics Plans Massive Investment In Artificial Intelligence

Trend Summary: Samsung Group has announced its intention to invest $22bn in artificial intelligence over the next three years.


The company's investment in AI is part of a broader package that South Korea’s biggest business group intends to spend over ...  

[Estimated timeframe:Q1 2018]

... the period in order to create jobs and secure new growth areas, as its core semiconductor and smartphone businesses weaken.

It said the group plans to significantly expand artificial intelligence [AI] research capability, increasing the number of advanced AI researchers to 1,000 across the company's global AI centres, and heavily invest heavily in biopharmaceuticals. 

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7452

Internet of Things Adoption to Rise Despite Security and other Challenges

Trend Summary: Internet of Things adoption is set to rise despite challenges of security and data integration.


Major companies are continuing to adopt Internet of Things [IOT] technologies, despite their belief that ...

[Estimated timeframe:Q1 2018]

... large-scale deployments and returns on investment may take longer longer than expected to materialise due to ongoing security and implementation challenges.  

According to consulting firm Bain & Co companies are expanding their existing IoT projects and launching new ones — 60% this year versus 40% in 2016.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7451

YouTube To Sell Subscriptions To Fans

Trend Summary: Online video site YouTube is offering a talent option to sell subscriptions to its fans.


The Google owned online video site plans to add a feature that will enable content creators who attract more than 100,000 subscribers to sell memberships to their fans, the company revealed this week. The move will enable loyal viewers to ...

[Estimated timeframe:Q1 2018]

... pay a monthly fee for perks such as custom emojis, exclusive content and merchandise. 

Owners of popular YouTube channels like Phil DeFranco and Casey Neistat have long clamoured for more ways to make money other than advertising and the complaints have grown louder over the last year.

Read the original unabridged Bloomberg.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Bloomberg.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7436

Microsoft Challenges Amazon Re Checkout-Free Retail

Trend Summary: Microsoft has hurled down its gauntlet at the feet of Amazon.


In a challenge to Amazon's retail supremacy Microsoft has unveiled the development of new technology that could eliminate ...

[Estimated timeframe:Q1 2018]

... the need for cashiers and checkout lines. 

According to Reuters, Microsoft's move is a head-on challenge to Amazon’s online automated grocery shop. Meantime Microsoft has displayed the concept to retailers across the world and has discussed with Walmart a potential collaboration on its groundbreaking new technology which tracks  the goods that shoppers add to their carts.

Earlier this year, Amazon introduced the technology, branded Amazon Go, to an automated bricks-and-mortar store that opened in Seattle.

However, it isn't yet clear when Microsoft will bring it's automated checkout service to market, if at all.vMoreover it remains to be seen whether Microsoft's technology will be the answer retailers are seeking.

Read the original unabridged Foxbusiness.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FoxBusiness.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7433

US Tech Titans Plan Massive Expansion Shift to Taiwan

Trend Summary: Tech titans Google, IBM and Microsoft are all expanding in Taiwan this year.


Google has announced it will hire three hundred people in Taiwan this year, training 5,000 local students in ...

[Estimated timeframe:Q1 2018]

... artificial intelligence for machines.

That news, as detailed on Google’s blog last month, follows an acquisition by the software giant in January of 2,000 employees who once worked for Taiwanese tech firm HTC.

Separately, but in the same thematic vein, Microsoft said in January 2018 that it has it had chosen Taiwan to grow its artificial intelligence business.

The Redmond, Washington headquartered tech colossus also revealed in February of this year that it intends to recruit one hundred people during the next two years, plus a further two hundred within five years to staff a $34m Taiwan Research and Development centre currently under development and dedicated to artificial intelligence, blockchain technology and cloud computing.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7358



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