581 Marketing Trends found for Corporate / Products


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Samsung Electronics Plans Massive Investment In Artificial Intelligence

Trend Summary: Samsung Group has announced its intention to invest $22bn in artificial intelligence over the next three years.


The company's investment in AI is part of a broader package that South Korea’s biggest business group intends to spend over ...  

[Estimated timeframe:Q1 2018]

... the period in order to create jobs and secure new growth areas, as its core semiconductor and smartphone businesses weaken.

It said the group plans to significantly expand artificial intelligence [AI] research capability, increasing the number of advanced AI researchers to 1,000 across the company's global AI centres, and heavily invest heavily in biopharmaceuticals. 

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7452

Internet of Things Adoption to Rise Despite Security and other Challenges

Trend Summary: Internet of Things adoption is set to rise despite challenges of security and data integration.


Major companies are continuing to adopt Internet of Things [IOT] technologies, despite their belief that ...

[Estimated timeframe:Q1 2018]

... large-scale deployments and returns on investment may take longer longer than expected to materialise due to ongoing security and implementation challenges.  

According to consulting firm Bain & Co companies are expanding their existing IoT projects and launching new ones — 60% this year versus 40% in 2016.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7451

Amazon Heralds The Era of Smart Homes

Trend Summary: Here's a glimpse into the future as the era of the smart home looms before us.


It’s a Saturday night, and you’re having friends over for dinner. So you start chatting with your refrigerator, integrated with Amazon’s Alexa while the technology suggests some meal ideas and tells you what ... 

[Estimated timeframe:Q1 2018]

... you’ll need to buy.

The fridge tells you what’s inside and you place your order and start focusing on cleaning, telling your your Google Home to pick a cooking playlist while you enjoy the few minutes of reprieve, knowing that soon your groceries will arrive via drone delivery.

This is the world of the smart home – a world of incredible convenience and connectivity. These innovations set us free to do what we really want and need to do – work, play, relax, socialise – and reduce the tedious time spent on chores and errands.  

As exciting as these changes are, they’re just the beginning. This same desire for convenience and connectivity is driving the global push for smart communities – cities and towns powered by data analytics and the Internet of Things.

Using artificial intelligence, sensors and automation, they will maximize productivity, streamline and strengthen public services and increase sustainability for citizens, communities and companies alike. And they’re coming soon – according to research from the Consumer Technology Association, the global smart city market will be worth more than $34.35bn come 2020.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7321

AMAZON UNVEILS NEW MACHINE LEARNING FEATURES

Trend Summary: Amazon Web Services has announced a flurry of new machine learning features.


New offerings from Amazon Web Services [AWS] iwll enable its customers to develop and quickly “train” their own artificial intelligence algorithms, as well as constructing ...

[Estimated timeframe:Q4 2017]

... software applications capable of translating language on the fly, analyse video, and scan text for trends or key phrases. 

The new offerings were unveiled to attendees at Amazon's annual cloud computing conference in Las Vegas, Nevada last week.

The package will enable AWS customers to develop and quickly “train” their own artificial intelligence algorithms, build software applications capable of translating language on the fly, analyze video, and scan text for trends or key phrases.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7282

Microsoft to Digitally Transform Sales and Marketing Via AI

Trend Summary:  Microsoft unveiled a major sales and marketing reorganisation this week, aimed at increasing AI and cloud-based business.


According to a report from multinational financial software, data, and media company Bloomberg, the IT titan will split commercial sales into ...

[Estimated timeframe:Q3 2017]

... two segments.

The primary segment will target the Redmond Washington headquartered company's largest customers, whilst the secondary segment is to train it's sights on small to medium companies, wooing both commercial and consumer audiences.

The strategy, however, is likely to impact adversely on Microsoft’s sales and marketing employees which currently number circa 50,000.  Thousands of layoffs are expected.

Read the original unabridged Chiefmarketer.com report.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7240

Google Unveils VR Advertising Project

Trend Summary: Google has unveiled an experimental project which enables video ads to run in virtual reality mode.


Branded Advr, an experimental concept from Google's internal incubator Area 120, the project enables video ads to run in 3U/VR, using a ...

[Estimated timeframe:Q2 2017]

... consumer-controlled cube-like format.

Announcing the development on the company's blog, Google said it was reacting to developers who are hoping to monetise VR applications, and has begun to experiment with "what a native, mobile VR ad format might look like". 

The concept presents a cube to users, within Google's Unity platform, with the option to engage with it and view the video ad.

The user opens the cube player by tapping it or gazing at it for a few seconds. The video player will then allow users to watch and then easily close the display.

According to a Google spokesperson: "Our work focuses on a few key principles - VR ad formats should be easy for developers to implement, native to VR, flexible enough to customise and non-intrusive for users."

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7214

Microsoft Declares War on Malware Via Advanced AI

Trend Summary: Microsoft's next big Windows 10 update will feature AI-powered malware defenses.


In the last two months we've seen a pair of massive malware outbreaks that compromised computers around the globe. In May it was WannaCry. This week, the Petya ransomware has been ...

[Estimated timeframe:Q2 2017]

... ravaging marketers systems. 

Which is why Microsoft's next big Windows 10 update will feature AI-powered malware defenses.

It's the next big evolution of Windows Defender, which has come a long, long way since it first started taking shape back in 2004.

In 2017, however, an anti-malware app can't get by on definition updates alone.

These days security software needs to be smarter. It needs to be able to watch what your computer is doing, to gather and interpret clues, and to use that information to determine when something malicious is going on and intervene before something disastrous happens.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7213

Consumers Cooling Towards Connected CE Devices

Trend Summary: Consumer interest in connected electronics is levelling off.


Recently released research from Dallas headquartered market research and consultancy company Parks Associates, suggests that while it may not yet be time to hit the panic button it would be wise for IT manufacturers to ...

[Estimated timeframe:Q2 2017]

... figure out what they can do to maintain the public’s interest.

Currently, US households with broadband services have an average of 8.1 connected electronic devices in their homes. While this represents a 76% growth in average volume since 2010, the increase has flattened in recent years. 

According to Tricia Parks, the firm’s founder and CEO: “It’s not that the news is bad, it’s that it’s flat”.

“We have more stuff in our average homes, but there appears to be a lull. Manufacturers need to do something to wake-up that lull.”

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7212

Intel to Sponsor Olympics To Showcase Its Virtual Reality Tech

Trend Summary: US Technology titan Intel is driving the seemingly inexorable rise and rise of virtual reality in the world of marketing.


The Santa Clara California based chipmaker is to partner with the International Olympic Committee to showcase Intel's technology, such as virtual reality, 360-degree video, artificial intelligence and drones, to  enhance ... 

[Estimated timeframe:Q2 2017]

... the 2018 Olympic Games in South Korea.

According to Intel CEO Brian Krzanich, speaking at aid at a presentation in New York, "This is like running a marathon and half-mile dash at the same time.

Switching to huckster mode Mr Krzanich hyped: "At Intel we have always strived to bring the peak of technology, the peak of performance. We strive for these the same way an athlete does."

Last fall, the company purchased virtual reality startup Voke Inc and Intel also has a VR deal with the National Collegiate Athletic Association and Turner Broadcasting to produce its March Madness games. Intel is also a replay partner both of the NFL and NBA.

Intel's 360 Replay technology, in which sports replays can be shown from different angles, was used earlier this year in Fox's Super Bowl coverage.

Read the original unabridged Bloomberg.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Bloomberg.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7206

Samsung Launches Smart Home WiFi System

Trend Summary: Smart home Wi-Fi connectivity and control is on the cusp of consolidating into a single network solution for consumers.


Samsung’s Connect Home smart Wi-Fi system, introduced at a launch event earlier this year, is set to hit the market later this week. For the first month of pre-orders, transnational consumer electronics corporation Best Buy will be the ... 

[Estimated timeframe:Q2 2017]

... exclusive retailer, according to Samsung.

According to Bill Lee, vice president of smart home product marketing at Samsung Electronics America, in addition to connecting to and managing smart home devices, the increasing number of connected devices within homes also requires faster Wi-Fi.

Says Lee: “Today’s smart homes have the power to deliver simple and efficient automation, but as families stream more content and buy more connected devices, it’s a struggle to get fast, reliable and extendable Wi-Fi coverage."

Enthuses Mr Lee: "With Samsung Connect Home, we’re redefining the whole home network to finally offer families a simple solution that expands Wi-Fi coverage throughout the home while offering the ability to monitor, automate and control smart devices using Samsung SmartThings.

The system can be configured using Samsung’s Connect smartphone app, which guides users through placing the units in the most effective locations, according to Samsung.

The app also includes connected device management capabilities, such as setting parental controls and granting guest access to the network.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7192



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