388 Marketing Trends found for Economic/Political


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Why China's Slowdown Should Worry Us All

Trend Summary: The slowdown of growth in China means slower growth for the rest of the world.


China accounts for one-third of global growth, exporting to commodity producing nations, all of whom depend on China to buy from us. The the latest figures, however, suggest that China's annual growth rate could be as low, if not lower, than 5.6.

Read the original unabridged BBC.co.uk article.

[Estimated timeframe:Q4]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7562

Global Automakers Plan $300bn Funding Over Next 5-10 Years

Trend Summary: Global automakers plan a $300 billion surge in spending on electric vehicle technology over the next five to ten years.


Nearly half of the money is targeted at China, accelerating the industry’s transition from fossil fuels whilst at the same time shifting power to Asian suppliers of battery and electric vehicle technology. 

Read the original unabridged Reuters.com article.

[Estimated timeframe:Q1 2018]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7559

USA and China Enter New Round of Trade Talks

Trend Summary: The USA and China have entered into a new round of trade talks.


The latest round of trade talks involved two phone calls made by US Treasury Secretary Steven Mnuchin and US Trade Representative Robert Lighthizer plus Chinese Vice Premier Liu He

The senior officials discussed Chinese purchases of agricultural products and changes to fundamental Chinese economic policies during the phone call, according to people familiar with the conversation. However, they declined to provide any further details.

[Estimated timeframe:Q1 2018]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7556

Companies Predicted to Spend $65.8bn On Sponsorships In 2018

Trend Summary: Money spent on sponsorship deals is on course to rise by 4.9% this year.


According to data released today by the World Advertising Research Center [WARC], brands and companies are set to spend $65.8bn on sponsorship deals in 2018 albeit without  any ...  

[Estimated timeframe:Q1 2018]

.... certainty of a return on their investment [ROI]. 

Read the original unabridged WARC.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7489

Amazon Heralds The Era of Smart Homes

Trend Summary: Here's a glimpse into the future as the era of the smart home looms before us.


It’s a Saturday night, and you’re having friends over for dinner. So you start chatting with your refrigerator, integrated with Amazon’s Alexa while the technology suggests some meal ideas and tells you what ... 

[Estimated timeframe:Q1 2018]

... you’ll need to buy.

The fridge tells you what’s inside and you place your order and start focusing on cleaning, telling your your Google Home to pick a cooking playlist while you enjoy the few minutes of reprieve, knowing that soon your groceries will arrive via drone delivery.

This is the world of the smart home – a world of incredible convenience and connectivity. These innovations set us free to do what we really want and need to do – work, play, relax, socialise – and reduce the tedious time spent on chores and errands.  

As exciting as these changes are, they’re just the beginning. This same desire for convenience and connectivity is driving the global push for smart communities – cities and towns powered by data analytics and the Internet of Things.

Using artificial intelligence, sensors and automation, they will maximize productivity, streamline and strengthen public services and increase sustainability for citizens, communities and companies alike. And they’re coming soon – according to research from the Consumer Technology Association, the global smart city market will be worth more than $34.35bn come 2020.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7321

Uncertainty Drives UK Marketers Into Short Term Spending Strategy

Trend Summary: UK marketers lean towards short-term spending strategy.


Uncertain economic conditions in the UK are driving marketers to shift budgets into activation and digital advertising according to the  latest ...

[Estimated timeframe:Q3 2017]

...  Bellwether Report released today by UK advertising body, the Institute of Practitioners in Advertising [IPA].

The report for Q2 2017 is based on data drawn from a panel of three hundred UK marketing professionals, revealing that UK marketers have upwardly revised their internet budgets to the greatest extent since Q3 2007.

The increase in internet budgets fuelled growth in overall marketing budgets, which registered a net balance of +13.1% in Q2, compared to +11.8% in Q1.

Main media advertising also grew, although to a slightly softer degree than in the preceding quarter (net balance: +9.8%, down from +10.7%), as did PR (+2.1%) and events (+2.1%).

Other areas saw reduction, most notably sales promotions, which recorded a net balance of -10.7%, down on the previous quarter’s +1.2%. Reductions in budgets occurred in market research (-6.2%), direct marketing (-4.7%) and ‘other’ (-2.6%).

According to Paul Bainsfair, Director General of the IPA: “The election result has thrown further uncertainty into an already volatile environment".

“Specifically for marketers this has meant a desire, where possible, to seek out more activation-driven advertising. As evidenced strongly in this latest Bellwether Report, this has resulted in a further move towards advertising in the digital space.”

Read the original unabridged WARC.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7230

Internet of Things "Misunderstood" IBM Tech Guru Claims

Trend Summary: Technology is advancing at an unparalleled pace and global tech companies have never previously made such a profound impact on the world.


yes According to Rob High, vice president and chief technology officer at IBM Watson, this is a trend that could advance in ...

[Estimated timeframe:Q2 2017]

... less apparent ways.

​Mr High believes that technology and the Internet of Things [IoT] will advance human abilities, claiming that it would do so in ways that we can't yet imagine.

"When you think about what it was like ten or fifteen years before smartphones, could we have then then imagined the way that these things would impact our lives?

"I suspect that technology will impact us in just as profound a way and even more so than it has so far. I'm not sure we can fully predict how it is going to augment us other than to say that by helping us to overcome our own limitations we are going to start to begin to see the world in a different way and imagine the possibilities in a different way, make choices in a different way and be inspired in ways that people only have a slight hint at understanding now".

It's going to be an extremely remarkable and fun time to live through these changes in society and the potential is going to be great for us."

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7152

Auto Sales, Barometer of US Economic Health, Declined in March

Trend Summary: Car sales - the barometer of America's economic health - took a dive during March.


March 2017 saw US auto sales sag to a third consecutive monthly decline, a worrying indication that years of sales growth have ...

 

 

[Estimated timeframe:Q2 2017]

... finally come to an end.

​According to a report by Associated Press auto writer Tom Krisher, the auto industry isn't worried.

It's making solid money selling reams of SUVs and trucks to consumers who are loading up on expensive features. But some analysts see large inventories of cars as a looming problem. Car sales were down almost 11%, although truck and SUV sales rose 5.2%, reports  Autodata Corp.

Hyundai suffered the biggest decline at 8%, followed by Ford at 7.5%, as popular car models such as the Sonata and Fusion suffered big decreases. Fiat Chrysler sales tumbled 5%t, while Toyota fell 2% and Honda just under 1%.

However, Nissan sales rose over 3%, while Volkswagen gained just under 3% and General Motors posted an increase of just under 2%, all helped by SUV sales.

Read the original unabridged Yahoo.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Yahoo.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7145

Digital Predicted to Lead Global Ad Growth in 2017

Trend Summary: Ad revenue growth is predicted to rise by 7% in 2017 whilst Digital will soar.


According to Magna, a unit of IPG Mediabrands, global ad growth will slow in 2017 to 3.6%, with total advertising revenues reaching $511bn. Magna attributes the slower rate of growth a to lack of ...

[Estimated timeframe:Q1 2017]

... cyclical events such as the Olympics and major political campaigns that added $3.5bn in incremental adspend in 2016.

Advertisers are reallocating their budgets. Digital-based ad sales will grow double-digits to become the top media category in 2017, Magna asserted, surpassing linear TV ad sales for the first time ($70 billion vs. $67 billion for national and local).

2016 was the first year when digital ad sales finally surpassed total linear television.

Magna also notes that social video was one of the key drivers in 2016, and this will continue in 2017 with the main social media networks competing to offer ever more video content to their users, including some premium content via partnerships with TV companies and major sports leagues.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7143

Asian Tech Giants Team Up to Exploit Advanced Programmatic Technology

Trend Summary: Singapore and China based technology giants partner to develop AI-powered advertising products.


A strategic partnership between Singapore based Amnet and Chinese information technology company iIFlytek, was announced yesterday March 25th and will encompass advanced programmatic technology, involving ...

[Estimated timeframe:Q1 2017]

...  big data and artificial intelligence, aiming to drive better performance and deeper intelligence for advertisers and marketers.

Amnet will have access to iFlytek’s expertise in machine learning, voice recognition and big data analytics, while iFlytek aims to use the deal to expand its services beyond AI technology to incorporate data-driven advertising.

iFlytek, which was founded in 1999, is one of China’s leading tech companies specialising in intelligent speech and language technologies. It has 70% of China’s speech technology market, having created the application largely referred to as 'China’s Siri' and also created China’s first AI project, iFlytek Hyper Brain.

According to Lawrence Wan, managing director of Amnet China: “With our iFlytek strategic partnership, we are exclusively co-developing breakthrough products that will fundamentally evolve advertising to a new level. This includes tapping into their marketing leading connection into China’s intelligent TV’s smart homes and intelligent cars, amongst others.“

Read the original unabridged TheDrum.com article

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7135



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