316 Marketing Trends found for Economic/Political / Global


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Why China's Slowdown Should Worry Us All

Trend Summary: The slowdown of growth in China means slower growth for the rest of the world.


China accounts for one-third of global growth, exporting to commodity producing nations, all of whom depend on China to buy from us. The the latest figures, however, suggest that China's annual growth rate could be as low, if not lower, than 5.6.

Read the original unabridged BBC.co.uk article.

[Estimated timeframe:Q4]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7562

Global Automakers Plan $300bn Funding Over Next 5-10 Years

Trend Summary: Global automakers plan a $300 billion surge in spending on electric vehicle technology over the next five to ten years.


Nearly half of the money is targeted at China, accelerating the industry’s transition from fossil fuels whilst at the same time shifting power to Asian suppliers of battery and electric vehicle technology. 

Read the original unabridged Reuters.com article.

[Estimated timeframe:Q1 2018]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7559

USA and China Enter New Round of Trade Talks

Trend Summary: The USA and China have entered into a new round of trade talks.


The latest round of trade talks involved two phone calls made by US Treasury Secretary Steven Mnuchin and US Trade Representative Robert Lighthizer plus Chinese Vice Premier Liu He

The senior officials discussed Chinese purchases of agricultural products and changes to fundamental Chinese economic policies during the phone call, according to people familiar with the conversation. However, they declined to provide any further details.

[Estimated timeframe:Q1 2018]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7556

Apple, Google And Amazon Top Global Brands Report

Trend Summary: For the sixth consecutive year, Apple and Google top the list of most valuable brands.


According to Interbrand’s 2018 Best Global Brands Report, released today ...

 

[Estimated timeframe:Q1 2018]

...  Apple’s brand value grew by 16% to $214.480 billion, while Google’s brand value increased by 10% to $155.506 billion.

Amazon, in third place, achieved 56% growth and is the third brand to achieve a 100 billion dollar brand valuation ($100.764), as well as the top performer among 28 brands with double-digit percent growth.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7497

Online Retailers Like Amazon May Be Responsible for Inflationary Trend Say Bankers

Trend Summary: The so-called "Amazon Effect' could impact on inflation over much of the USA and elsewhere on the globe.


More frequent price changes for goods and an upsurge in the consistency of pricing due to the exponential growth of Amazon and other major ... 

 

[Estimated timeframe:Q1 2018]

... online retailers, may be affecting inflation, posits an academic paper presented earlier this week to a meeting of the world’s top central bankers.

According to Alberto Cavallo, an associate professor at Harvard Business School, who has analysed how so-called multi-channel retailers [retailers with brick-and-mortar and online outlets such as Walmart Inc] have reacted to the rise and rise of Amazon.com. 

Read the original unabridged reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7462

Social Media Users Quit Facebook for Instagram - Zuckerberg Wins Either Way

Trend Summary: Social media users bid farewell to Facebook, say Hi to Instagram


Instagram, which Facebook bought back in in 2012 for a cool $1bn, is experiencing a critical moment and is just in time to become a lone ...

 

[Estimated timeframe:Q1 2018]

... bright spot for its parent company, currently in crisis over its handling of people's private information.  

Meantime, in the real world, onlookers are barely able to hide their glee at Facebook's discomforture: "Thank Goodness For Instagram" crooned a Wall Street research note on Facebook's mounting troubles earlier this week.

Whooped an unnamed individual at global, multi-platform media and entertainment news outlet Mashable: "I will delete Facebook, but you could only pry Instagram from my cold, dead hands".


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: USAToday.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7343

Marketers Eye The Advent of the New Global "Silk Road"

Trend Summary: Eurasia, the continental landmass containing both Europe and Asia, is rapidly becoming a contiguous market.


The Eurasian market potential is massive, covering upwards of 65% of the global population and 75% of energy resources and 40% of GDP worldwide. The projects of the New Silk Road, however, are like pieces of a puzzle scattered across a clutter-filled room. You see some here, some there, but you don't really think ... 

[Estimated timeframe:Q1 2018]

... much of any of them in and of themselves.

On their own, conventional perceptions of the new Silk Road tend to range from moderately impressive to downright mind boggling, given that resource-dependent nations are building massive transport hubs in the middle of nowhere?  

However, when we start to connect the dots we see how these these pieces come together to form a much larger picture of what global economics in the 21st century will become.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7336

Living on the Edge Pays Off for Brands Despite Risks

Trend Summary: FMCG growth across the world slowed from four to three per cent last year.


According to Kantar Worldpanel's recently released annual report, the global FMCG sector has fought relentlessly for growth in the face of ... 

 

[Estimated timeframe:Q1 2018]

... ongoing economic uncertainty.

Kantar Worldpanel’s annual Brand Footprint report reveals that FMCG growth slowed from four to three per cent last year. But despite the challenges, there are still opportunities for innovative FMCG brands to grow.

According to the report, 55% of brands achieved growth—with many examples of those prepared to take risks realising positive returns.

Opines the billionaire seer Mark Zuckerberg: “The biggest risk is not taking any risk. In a world that’s changing quickly, the only strategy that is guaranteed to fail is not taking risks.”

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7329

FMCG Titans Plan Night of the Long Knives

Trend Summary: P&G plans to further reduce ad agency and production fees by $400m by 2021.


According to P&G's Ceo David Taylor, that’s in addition to the $750m the consumer-goods giant has already axed over the past three fiscal years. Moreover, Mr Taylor also plans to ... 

[Estimated timeframe:Q1 2018]

... further reduce the number of ad agencies with which it currently works. 

Cynics say that axeman Taylor also wants the remaining agencies to work out of the goodness of their hearts!

The report also suggests that P&G's main rival, Unilever, has likewise embarked on a cost-cutting drive.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7324

Amazon Heralds The Era of Smart Homes

Trend Summary: Here's a glimpse into the future as the era of the smart home looms before us.


It’s a Saturday night, and you’re having friends over for dinner. So you start chatting with your refrigerator, integrated with Amazon’s Alexa while the technology suggests some meal ideas and tells you what ... 

[Estimated timeframe:Q1 2018]

... you’ll need to buy.

The fridge tells you what’s inside and you place your order and start focusing on cleaning, telling your your Google Home to pick a cooking playlist while you enjoy the few minutes of reprieve, knowing that soon your groceries will arrive via drone delivery.

This is the world of the smart home – a world of incredible convenience and connectivity. These innovations set us free to do what we really want and need to do – work, play, relax, socialise – and reduce the tedious time spent on chores and errands.  

As exciting as these changes are, they’re just the beginning. This same desire for convenience and connectivity is driving the global push for smart communities – cities and towns powered by data analytics and the Internet of Things.

Using artificial intelligence, sensors and automation, they will maximize productivity, streamline and strengthen public services and increase sustainability for citizens, communities and companies alike. And they’re coming soon – according to research from the Consumer Technology Association, the global smart city market will be worth more than $34.35bn come 2020.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7321



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