149 Marketing Trends found for Economic/Political / Regional


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UK And OECD Apply Squeeze On Tax Avoiding Tech Titans

Trend Summary: US Technology giants will be forced to pay tax on the sales they generate in the UK. 


New plans announced today by Britain's Chancellor of The Exchequer Philip Hammond will compell US tech titans such as ...
 

[Estimated timeframe:Q2 2018]

... Google, Amazon and Facebook to pay tax on the sales they generate in the UK.

The UK is not alone in squeazing the evasive tech titans. The 36-member OECD and the European Commission is also trying to reach a consensus on imposing a digital tax on social media platforms, internet marketplaces and search engines.

Cynics, however, are doubting that the tax-evasive trio will cough-up the requirede moolah.

Read the original unabridged BBC.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7523

Google Muscles In On Retail Sector

Trend Summary: Google has muscled into retailing via Pop-Ups and B8TA Stores.


Google this week showcased its new Pixel 3, Pixel 3XL phones, plus the Pixel Slate, as well as ...

 

[Estimated timeframe:Q1 2018]

... a parcel of other Google and Pixel-branded products.

“A Few New Things Made By Google” is big news for tech watchers, as well as a reminder that the Mountain View California based tech titan (originally focussed on the service end) is also a fully established hardware marketer. 

Read the original unabridged mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7504

Silicon Valley Giants Oppose EU Copyright Bill

Trend Summary: EU advances on Copyright Bill despite opposition from Silicon Valley.


The European Parliament this week adopted a draft copyright bill with provisions aimed at forcing US tech giants to... 

 

[Estimated timeframe:Q1 2018]

... pay more to media companies for music and news content used on their platforms.

The tech industry has strongly opposed the new rules, and on Wednesday several groups said they would keep fighting the bill’s final adoption during upcoming negotiations with member states.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7476

USA To Spend $113.m To Counter China's Growing Influence in Asia

Trend Summary: The US government is set to spend $113m on digital economy, energy and infrastructure in Asia.


The announcement by US Secretary of State Mike Pompeo comes at a time when the USA and China are ... 

[Estimated timeframe:Q1 2018]

... butting heads in a tit-for-tat trade war.

Secretary of StatePompeo made the pledge whilst outlining the "Indo-Pacific" economic strategy in a speech to business leaders in Washington. 

Read the original unabridged BBC.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7446

Google Seeks Publishers Help For Ad Targeting Within EU

Trend Summary: Google is asking publishers to manage user-data consent for ad targeting within the EU.


Google's move is prompted by its need to obtain consent for data use and ad targeting following the implementation of ...

[Estimated timeframe:Q1 2018]

... the EU'S General Data Protection Regulation [GDPR] privacy rules, which took effect on May 25th.

To comply with the EU edict companies operating in within the European Union are required to gain opt-in consent for collection and use of personal data under the new regulation.

Read the original unabridged searchenglinland.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: searchengineland.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7438

EU Accuses US Tech Titans of Breaking GDPR Laws

Trend Summary: Complaints have been filed against US media titans within hours of the implementation of new GDPR laws.


Among the alledged culprits are Facebook, Google, Instagram and WhatsApp, all accused of forcing their users to consent to ...

[Estimated timeframe:Q1 2018]

... targeted advertising in order to use their services. 

According to privacy protection group Noyb.eu led by activist Max Schrems, people are not being given a "free choice" in the use of the above-mentioned services.

The websites in question could be forced to change how they operate, failing which they could be fined under the recently implemented GDPR [General Data Protection Regulation].

Read the original unabridged BBC.co.UK article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7424

EU Updates Data Its Protection Regulations

Trend Summary: The EU Data Protection Act will shortly take effect both within and beyond the EU.


The EU General Data Protection Regulation [GDPR EU 2016/679] is a regulation in EU law that provides ....

[Estimated timeframe:Q1 2018]

.... data protection and privacy for all individuals within the European Union.

It also addresses the export of personal data outside the EU. One of the big questions surrounding GDPR is exactly how ad tech vendors who don’t have first-party relationships with consumers will get their consent to continue using their data for ad-targeting purposes.

However, Google does have a first-party relationship with its consumers on products like Gmail and search, but most consumers probably aren’t aware of its ad tech brands such as DoubleClick and AdSense.

As reported in the Wall Street Journal, Google is set to update its ad policies in the coming days, requiring the third-party websites and apps that use Google’s ad tech to be responsible for obtaining consent.

Read the original unabridged Wall Street Journal.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7356

Tech Titans Unite To Conquer Chinese Market

Trend Summary: Adobe extends its partnership with Microsoft into China.


The alliance purports to help brands deliver better personalised experiences to consumers, although there is ... 

[Estimated timeframe:Q1 2018]

... much more to the deal than meets the eye. 

The extended partnership, which was announced at the Adobe Summit 2018 event, will see Adobe’s Experience Cloud run on Microsoft’s Azure. The two software giants will also work together with brands to help them envision and implement their integrated solutions.

The twin titans will also integrate their respective data models, the Experience Data Model and the Common Data Model creating a standard data model that defines and unifies the language for marketing, sales and services data.

Read the original unabridged Thedrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7346

Marketers Eye The Advent of the New Global "Silk Road"

Trend Summary: Eurasia, the continental landmass containing both Europe and Asia, is rapidly becoming a contiguous market.


The Eurasian market potential is massive, covering upwards of 65% of the global population and 75% of energy resources and 40% of GDP worldwide. The projects of the New Silk Road, however, are like pieces of a puzzle scattered across a clutter-filled room. You see some here, some there, but you don't really think ... 

[Estimated timeframe:Q1 2018]

... much of any of them in and of themselves.

On their own, conventional perceptions of the new Silk Road tend to range from moderately impressive to downright mind boggling, given that resource-dependent nations are building massive transport hubs in the middle of nowhere?  

However, when we start to connect the dots we see how these these pieces come together to form a much larger picture of what global economics in the 21st century will become.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7336

EU To Boost Financial Technology Sector Via Crowdfunding

Trend Summary: The European Union has proposed crowdfunding passports in a bid to boost growth in the financial technology sector.


According to the EU’s financial services commissioner Valdis Dombrovskis, an EU crowdfunding license would help crowdfunding platforms to ...  

 

[Estimated timeframe:Q1 2018]

... scale up across Europe.  

Claims Mr Dombrovskis: “It will help them match investors and companies from all over the EU, giving more opportunities for firms and entrepreneurs to pitch their ideas to a wider base of funders.”

Earlier this week the Commission set out a range of measures to encourage growth and job creation in fintech in a bid to to wean the region’s economy off its heavy reliance on bank funding, a core aim of the EU’s wider capital markets union project.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7333



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