79 Marketing Trends found for Human resources


To minimise / maximise the insight just click anywhere within the orange box
New EU Legislation Set to Affect HR Teams

Trend Summary: The EU’s General Data Protection Regulation Act [GDPR] which takes effect in May 2018 will be critical for HR Teams.  


Human Resources - specifically the departments responsible for managing resources related to company employees - will shortly be required to cope with the European Union's looming ...

[Estimated timeframe:Q1 2018]

...  General Data Protection Regulation [GDPR] which will take effect in May 2018.

It’s fair to say that legislation has failed to keep pace with the speed at which technology and big data has advanced – particularly the ability of a company to gather, store and analyse data.

GDPR is specifically intended to enhance data protection and the right of EU citizens to privacy, giving them greater control over their personal data and its use by marketers.

The new Act represents a complete overhaul of the legal requirements that must be met by any company handling EU citizens’ personal data – and that also includes employees’ personal data.

The implications of GDPR are not to be sneezed at. Companies who fall foul of the regulation and are found to be misusing personal information face stiff fines of up to €20m or 4% of annual worldwide turnover, whichever is the greater of the two.

Read the original unabridged Forbes.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7369

Facebook Ceo Zuckerberg Unveils New World Vision

Trend Summary: Facebook Ceo Zuckerberg takes another step forward defining a new vision for the social-media company.


Mr Zuckerberg says he wants Facebook to help people build more robust communities offline, bringing the world closer together as ...

[Estimated timeframe:Q2 2017]

... his company grapples with its growing power in the world.

According to Zuckerberg, Facebook’s focus over the next decade will be the creation of tools to build more community and bring the world closer together - a shift from the company's longtime motto “connect the world.”

“I used to think that if we just gave people a voice and helped them connect, that would make the world a lot better by itself,” Zuckerberg said earlier this week at an event in Chicago for circa 300 leaders of Facebook’s largest and frequently used groups on the platform.

Wiping back a tear the caring billionaire ($64.2bn in 2017 to date) confessed: “But our society is still divided. Now I believe we have a responsibility to do even more”.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7208

Average Tenure of CMOs Continues To Decline

Trend Summary: The average tenure of Chief Marketing Officers in US companies continues to decline.


According to US executive search and leadership consulting firm Spencer Stuart, the average tenure for chief marketing officers working for the nation's biggest brands has fallen for the ...

[Estimated timeframe:Q1 2017]

... second year in a row, new research from Spencer Stuart reports.

The higher turnover rate is driven, in part, by the tough business conditions that many industries are experiencing, from retailers to consumer-goods companies - sectors that have seen profits slide as consumer shopping and eating habits change.

Posing a rhetorical question, Spencer Stuart consultant Greg Welch asks: "If you are the CEO and you tried a game plan and it’s not working, what do you do?,”

“You change the playbook and change the players.”

CMO job security pales in comparison to others in the C-Suite. CEO tenure was 7.2 years among the S&P 500 in 2016 while CFO tenure was 5.7 years among the Fortune 500, according to Spencer Stuart. The firm uses a different methodology to track the tenure of CMOs.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7126

MaaS Breaks New Ground Via Integrated Global Travel

Trend Summary: A revolution in travel known as MaaS [Mobility as a Service] offers an integrated global system of tailored to individuals travel needs.


MaaS will rely on a digital platform that integrates all aspects of trip planning—booking, ticketing, and paying—across all modes of transportation, whether public or private. No longer will a traveller need to research train times, book a flight and pay for a car ride. Instead with a single app ...

[Estimated timeframe:Q1 2017]

... MaaS, will handle it all.

According to UK-incorporated multinational professional services firm Deloitte, MaaS's goal is the creation of an integrated system of mobility so convenient “that consumers opt to relinquish their personal vehicles for city commuting because the MaaS alternative is more appealing.”

Moreover, Deloitte believes that a natural next step would be to capitalise on the popularity of these programs and, combining with trip-planning apps, integrate them into a single platform for customers to plan and pay for travel services.

To work effectively, MaaS would require the following conditions: Widespread penetration of smartphones on 3G/4G/5G networks; high levels of connectivity; secure, dynamic, up-to-date information on travel options, schedules, and updates; and cashless payment systems.”

Collaboration would be paramount between the transportation providers, local governing authorities, and payment processors, among others, who would all enable this to happen.

Read the original unbridged FoxBusiness.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FoxBusiness.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7123

Do UK Ad Agencies Lag On Behavioural Science?

Trend Summary: Few ad agencies in the UK are making behavioural science a key part of their offering.


It's almost eight years since OgilvyOne's Executive Creative Director Rory Sutherland first advocated the use of behavioural advertising whilst, meantime, American agencies are ...

[Estimated timeframe:Q1 2017]

... speeding ahead while UK agencies drag their heels.

According to Mark Bell, chief experience officer at Oliver Group UK, few British agencies have made behavioural science a key element in their offering.  

Says Bell: "Walk into any agency on Madison Avenue and you’ll see they operate differently. American agencies do a fabulous job of weaving behavioural economics into their upfront strategy."

"It’s evident in the clear distinction they make between behavioural planners and traditional comms planners. And it’s a smart approach too: the research comes first, so strategists can identify the behavioural theory that can inform the creative.

Bell argues that agencies in the UK are well equipped to be putting out the same level of work – "but we’re held back by our tendency to remain rooted in traditional agency structures".

He adds: "Aside from the behavioural wing of Ogilvy & Mather UK and Ogilvy Change, plus our own efforts at Oliver, there’s a sense that British agencies are too set in their ways to capitalise on how behavioural science could enhance their output".

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7100

Are Bots Set To Invade Madison Avenue?

Trend Summary: A US based investment management firm is working on machines to replace middle managers within five years.


The world's largest hedge fund, Westport Connecticut based Bridgewater Associates, is planning to replace its tier of middle management with artificial intelligence [AI] Bots over the coming ... 

[Estimated timeframe:Q1 2017]

... five years.

According to a report in Business Insider the company, which currently manages $150bn in funds, has revealed in a note to clients that it will start laying off employees.

The bulk of the cuts will impact upon the company's back-of-the-house workforce, specifically technology, recruiting, facilities, and management services,

The layoffs will also lead to significant changes to processes and technologies.

Moreover, according to MediaPost journalist George Simpson, it might be argued that with algorithms, programmatic and the beginnings of AI continuing to grow, the advertising industry is not long for this world.

Notes Mr Simpson wryly: "And given the quality of most of the Super Bowl ads this year, the whole argument about the need for human creative is pretty much out the window at this point".

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7095

'Gig Economy' on Growth Track Despite Growing Pains

Trend Summary: Uber and Airbnb undergo growing pains as 'gig economy' matures.


San Francisco headquartered global online transportation network Uber Technologies Inc is reeling in the wake of last week's decision by a UK court that it could not classify its drivers as self-employed and must therefore ...

[Estimated timeframe:Q4 2016]

...  pay them the national living wage plus holiday pay and other employment benefits.

The court's ruling could also extend to another highflying online business, the worldwide accommodations site Airbnb.

Commenting on ther court's decision, Andy Hood, head of emerging technologies at global digital ad agency agency AKQA opined: "Technology innovation is ahead of behaviour and behaviour is ahead of legislation".

Mr Hood also maintains that "current laws do not apply well to the gig economy", adding that "people who provide the services that platforms like Uber and Airbnb offer are not really ‘self-employed’ as we would normally understand that term, nor full-time employees – but something in-between".

Moreover, says Hood: "The gig economy (an environment in which temporary positions are common and organisations contract with independent workers for short-term engagements) will be in a state of flux until global legislation catches up with what amounts to a new class of worker."

Read the original unabridged CampaignLive.co.uk article.
 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: CampaignLive.co.uk
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7024

US Millennial Graduates Crippled by Student Debt

Trend Summary: Nearly two-thirds of US millennials graduated, or will graduate, with individual student debt averaging $27,162.


According to a new survey conducted by online borrowing exchange LendingTree, despite Millennials' weighty student loan burden, recent graduates are moving to some of America's most expensive cities, heavily concentrated in the Northeast and most notably in the ...

[Estimated timeframe:Q4 2016]

... Boston area.

Other popular residential areas include Irvine, California and San Francisco, while the states with the highest outstanding college debt per student loan borrower are Washington DC and Maryland.

The cost of living in these locations exceeds the national average. According to a separate report by personal-finance site SmartAsset, in Boston for example, the average cost of renting a two-bedroom apartment is $2,821, which means that students need to earn $120,900 a year to afford the rental cost.

The majority of those polled by LendingTree said that their monthly bill affects their spending ability "very much."

According to Doug Lebda, founder/ceo of LendingTree, graduates all too often choose cities based on career opportunities and highest starting salaries.

However, says Mr Lebda, they overlook the bigger picture. "Consider the total cost of life," he counsels, which means it might make more sense to look at other cities where the cost of living is lower and the salaries are too".

Read the original unabridged Yahoo.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Yahoo.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=6999

JWT Singapore Pioneers Creative Talent Crèche

Trend Summary: JWT Singapore has launched a new service that uses young content creators to focus on short content made quickly.


The average age of the agency's teams will be 25 (hence its JWT25 branding) and the content will be produced in under 25 days. As well as fostering in-house talent, the agency is also building a ...

[Estimated timeframe:Q3 2016]

... global network of freelancers and talent who are similarly young and fast at production.

It's also likely that the JWT25 crèche will extend to other parts of the WPP empire and - given adland's 'Me Too' persona - seep into the global fiefdoms of Omnicom, Publicis, Interpublic and Dentsu.

Says Peter Womersley, Ceo of J Walter Thompson Singapore: “Clients are increasingly looking for an alternative service to complement long form film. JWT25 was set up to respond to clients seeking a fast, effective, high quality snackable video service for the lowest cost.”

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=6954

Cloud Computing Usership Surges

Trend Summary: Cloud startups are now selling computing power and storage for prices at or below Amazon’s and Google’s.


US-based 'cloud' comuting startups such as DigitalOcean and Backblaze have begun to compete for customers versus such titans as Amazon.com, Microsoft and Google. These startups have managed to underbid the giants in certain markets by keeping expenses relatively low, either by writing their own versions of the software needed to run a cloud or by handcrafting the hardware ...

[Estimated timeframe:Q4 2015 onward]

... needed to house one.

Cloud computing, or in simpler shorthand  "The cloud", also focuses on maximising the effectiveness of the shared resources. Cloud resources are usually not only shared by multiple users but are also dynamically reallocated per demand.

“All the tools we’re using really pay dividends,” says DigitalOcean Ceo Ben Uretsky. “I think that gives us a leg up.”

DigitalOcean rents out its computers for $10 per month or a penny and a half an hour, a price comparable to or below those at Amazon, Google, and Microsoft, according to researcher Scalyr, a specialist in fast search and analysis of operational data.

DigitalOcean is managing more than 100 million gigabytes of data, about the size of Facebook’s video and photo library when it went public in 2012.

Read the original unabriged Bloomberg.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Bloomberg.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=6724



First Previous 1 2 3 4 5  ... Next Last