764 Marketing Trends found for Innovation / Technical/Digital


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Consumer Identity Set to Eclipse the Cookie

Trend Summary: Three key trends are predicted to impact upon the current media landscape.


These trends range from connected and addressable TV to augmented reality and eSports, the demand for personalised content hit an all-time peak in 2018 and the Media will continue to grow and innovate, as consumers seek more personalised and relevant experiences. 

Read the original unabridged mediapost.com article.

[Estimated timeframe:Q1 2018]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7560

Digital Transformation Will Create A Whole New Playing Field

Trend Summary: Digital technology is creating new opportunities for sports organisations. 


Innovative content, fan experiences, sponsorships and revenue streams are creating the potential for unprecedented ...  

[Estimated timeframe:Q1 2018]

...  growth and a digital mindset to almost every aspect of the sports business.

Among the areas likely to be most affected are content and partnering with broadcasters and new digital-forward distribution companies.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7507

New Technology Enables Greater Control Of Personal Data

Trend Summary: Web inventor Sir Tim Berners-Lee has created a technology that will give people more control over their data.


Branded Solid, the technology puts personal information in one place, enabling people to decide what is shared with which service or site. According to Sir Tim ...

 

[Estimated timeframe:Q1 2018]

... Solid is needed because the current model of handing over lots of data to many different online services did not serve people well. 

"The web has evolved into an engine of inequity and division, swayed by powerful forces who use it for their own agendas," wrote Sir Tim, on a blog on his Medium website.

Read the original unabridged BBC.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7491

Apple Inc Prepares To Move Into Holographic Systems

Trend Summary: Apple plans to market a long-rumored wearable artificial reality device.


Apple has acquired Akonia Holographics, a Colorado based augmented reality company which claims to ...  

 

[Estimated timeframe:Q1 2018]

... have over 200 patents relating to holographic systems. 

Akonia's systems claim to have a long-rumored, wearable, AR head worn device. Hence Apple's Interest.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7468

Marketers Embrace Voice Activated Technology

Trend Summary: Voice-activated technology has moved into the mainstream offering marketers new opportunities.


Smart speakers like Amazon Echo and Google Home are now owned by forty-three million Americans aged eigthteen and over - a massive audience that needs to be ... 

 

[Estimated timeframe:Q1 2018]

... understood by marketers.

The smart speakers are distinct in terms of user profile, behaviour and media habits, which continue to change rapidly according to new research from “The Smart Audio Report” from NPR Radio and Edison Research.

That’s a huge audience which needs to be understood by marketers. Moreover that audience is distinct in terms of user profile, behaviour and media habits which continue to change rapidly.

Read the original unabridgedChiefMarketer.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7449

New Technologies Predicted to Change How People Consume Video

Trend Summary: US Media company AMC has partnered with software giant Sorenson to sell individually targeted TV ads.


The rise of mobile video, social video and streaming have already dramatically shifted the way people consume video, but legacy media companies and new upstarts are betting that these technologies will ...

[Estimated timeframe:Q1 2018]

... bring about a new set of winners and losers. 

Moreover he rise of mobile video, social video and streaming have already dramatically shifted the way people consume video, but legacy media companies and new upstarts are betting that these technologies will forge a new set of winners and losers.

Read the original unabridged wsj.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7448

Google, Microsoft, And Startups Set to War Over Chatbot Technology

Trend Summary:  Google, Microsoft and various startups are set to wage war over the latest Chatbot technology.


In the arcane business of technology, battles are fought over research, but war breaks out when money is at stake. That’s finally happened for ...

 

[Estimated timeframe:Q1 2018]

... Chatbots, or similar software which enables people to conduct conversations with machines. 

A couple of years ago investors and the tech press overhyped bots. These days however, companies ranging from from insurers to health providers are increasingly using Chatbots to boost their bottom lines.

Earlier this week Google planted a major flag in the war as it pushes further into the enterprise business currently dominated by Salesforce, SAP and Zendesk.  

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7444

Ad Agency Boss Predicts Advent of Direct to Consumer Marketing

Trend Summary: TV, social video and everything between will become Adland's top four drivers over the next five years.


At the investment and banking conference in New York City this week hosted by ad agency Media Kitchen, “New TV” will ... 

[Estimated timeframe:Q1 2018]

 ...  bring about the merging of broadcast TV, social video and everything in between.

Addressing the conference, Media Kitchen CEO Barry Lowenthal focussed on what he believes will become the advertising industry's key drivers and surprisingly AI is not one of them!

Instead, Mr Lowenthal foresees the rise of direct to consumer marketing, noting that "All marketers and media companies who want to be relevant in the next next decade are working hard to build direct consumer relationships.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7360

Marketers Continue to Embrace AI Technology

Trend Summary: Intelligence and AI are increasingly driving business innovation.


As AI and digital interactions with consumers increase, the opportunities for marketers to ...

[Estimated timeframe:Q1 2018]

... use this kind of intelligent search abound.

Currently there is a plethora of data on offer from the digitally driven interactions provided by search technology. 

For example, if you recently used Microsoft's Bing search, AI may have provided you with a plain-spoken answer to your query.

It also could have summarised two different perspectives on a controversial topic, enabling you to make your own decision.

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7354

Scientists Announce Ad Fraud Solution

Trend Summary: Adobe data scientists claim to have found the solution to tackle ad fraud.


Adobe has unveiled a host of new technologies currently under development at its research and development laboratories. The projects include ...

 

[Estimated timeframe:Q1 2018]

... beta technology able to distinguish real humans from bots in an ad fraud context.

Other Adobe beta projects include Perfect Path, which enables brands to adapt to their customers’ journey via the company's artificial intelligence platform Sensei Video Ad AI, enabling it to improve advertisers’ video ad performance via predictive performance modeling and recommendations. 

Adobe has also announced the integration of its advertising software with its Creative Cloud, as well as extending its partnership with Microsoft into China, enabling a set of applications and services from Adobe Systems to give subscribers access to a collection of software used for graphic design, video editing, web development and photography.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7353



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