1077 Marketing Trends found for Marketing Effectiveness


To minimise / maximise the insight just click anywhere within the orange box
Canadian Firm Ads Sentiment Analysis To Its AI Platform

Trend Summary: Toronto based AI firm Datametrix plans to add automated sentiment analysis to its AI platform.


Says Andrew Ryu, Chairman and Ceo of Toronto based Datametrex AI Limited: "The objective is to provide unique unique insight when dealing with the large amount of unstructured data that governments and organisations face today".

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q2 2018]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7555

Cisco and Amazon Link To Enable Businesses To Run Apps In The Cloud

Trend Summary: Networking gear maker Cisco Systems has teamed with Amazon.com to market software tools.


Cisco Systems Inc is teaming with Amazon.com to offer software tools that will enable Cisco’s customers to ...
 

 

[Estimated timeframe:Q1 2018]

... use Amazon’s data centrers to run their business applications.

The move is part of a push at Cisco, one of the world's largest suppliers of routers and switches that transmit data across computer networks, to derive more revenue from software and stay current with it's longtime business customers.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7535

Google Inserts Live Chatbots Into Display Ads

Trend Summary:  Google-Incubated program AdLingo inserts Chatbots into display ads. 


The project, branded Adlingo, enables brands to have one-to-one conversations with consumers, as they ...

[Estimated timeframe:Q1 2018]

... browse content across Google’s display network via a product called Conversational Display Ads.

According to Vic Fatnani, co-founder and general manager at Adlingo, the technology transfers a static display ad unit into an interactive rich media presentation.

Read the original unabriged mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7512

TV Intelligence Firm ComScore Signs Deal With Inscape For ACR Data

Trend Summary: ComScore inks deal with Inscape for ACR [automated content recognition]


In a bid to bolster its measurement footprint, ComScore this week announced a deal with TV intelligence firm Inscape to ...
 

[Estimated timeframe:Q1 2018]

...  ... incorporate automated content recognition [ACR] data from smart TV sets into ComScore’s analytics products.

The two companies claim the resulting data will be used for “ad effectiveness studies designed to help clients understand the extent to which their campaigns meet ROI objectives, including purchase- behavior and tune-in.” 

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7454

Marketers Must Answer Two Key Questions

Trend Summary: Measuring the wrong data is costing marketers billions.


Today’s data-driven world has resulted in the emergence of data as an organisation’s most ...

... valuable resource and cornerstone of corporate strategy.  

[Estimated timeframe:Q2 2018]

Marketers are using this information to drive smarter, more creative decisions. However, all the data in the world is useless if marketers are they are measuring the wrong things, which could cost them billions of dollars in wasted resources. 

To avoid making costly errors, marketing professionals must answer two key questions: "Am I gathering the right data, and "is it being analysed properly? 

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7437

Apple Set to Contribute to a Paradigm Shift in Media Consumption

Trend Summary: The next new paradigm in media could be Ambiance.


Possibly inspired by Will Shakespeare's famous phrase: "The past is prologue to the future", Apple Inc has contributed to a ... 

 

[Estimated timeframe:Q1 2018]

... paradigm shift in media consumption, implying that the next new thing in marketing will be ambient media.

That’s the conclusion of the equities research team at UBS following Apple Inc. 

“The Ambient Paradigm is on the horizon,” according to analysts gobbledegook, noting that just as Apple evolved from a computing paradigm to a mobile one, it is it is now in the process of transitioning to an ambient base.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7425

US Media Publishers Unite to Combat Google and Facebook

Trend Summary: US Media Publishers pool ad sales efforts to combat Google and other tech titans.


The partnership aims to enable publishers to achieve greater scale and ability to compete with the media dominance of ... 

[Estimated timeframe:Q1 2018]

... Google and Facebook.

New York based media companies, PopSugar and Rolling Stone have all joined Concert, a digital advertising marketplace operated by Vox Media, the companies said Thursday.

According to Vox Media, the moves give Concert additional media muscle to sell digital ads across $122.million unduplicated unique site visitors across forty different websites.

Concert targets its audiences using a few large categories, such as women’s lifestyle, sports and C-Suite, which correspond to sites in its network. C-Suite, for example, includes Quartz, Recode, Vox, Verge and CNBC.

Read the original unabridged wsj.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7423

Marketers Seek To Solve Four Key Challenges

Trend Summary: Advertisers are frustrated by their inability to reach the right consumers at the right time with the right offers.


Despite recent innovations in ad-tech, advertisers face an ever-shrinking window in which to capture consumers attention whern the average digital ad is ... 

 

[Estimated timeframe:Q1 2018]

... viewed for a meagre 1.7 seconds.

While these challenges may seem insurmountable, there is a silver lining on the horizon, given that personalisation, optimisation and measurement—have the potential to make advertising more effective than ever before.

Read the original unabridged Chiefmarketer.com article


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7391

Amazon Ups Its Advertising Game

Trend Summary: Amazon’s advertising business has quietly grown into a multi-billion dollar revenue beast.


To spur the ad dollars already flowing through its legions of platforms, Amazon plans to lean heavily on ... 

 

[Estimated timeframe:Q1 2018]

...  automated, self-service offerings, according to Advertising Age reporter Garrett Sloane.  

While Amazon still intends to run a premium managed-service offering for its top clients, the e-commerce company is busy building out its programmatic tools.

Read the original unabridged WSJ.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7384

Marketers Continue to Embrace AI Technology

Trend Summary: Intelligence and AI are increasingly driving business innovation.


As AI and digital interactions with consumers increase, the opportunities for marketers to ...

[Estimated timeframe:Q1 2018]

... use this kind of intelligent search abound.

Currently there is a plethora of data on offer from the digitally driven interactions provided by search technology. 

For example, if you recently used Microsoft's Bing search, AI may have provided you with a plain-spoken answer to your query.

It also could have summarised two different perspectives on a controversial topic, enabling you to make your own decision.

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7354



First Previous 1 2 3 4 5  ... Next Last