675 Marketing Trends found for Marketing Industry Trends / Strategic


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Twitter, Facebook And Brand Safety Are Top of Marketer's Minds

Trend Summary:  Purging millions of accounts may have helped Twitter redeem its reputation by providing a safe haven for brands to interact with consumers.


A study released yesterday by marketing analytics firm GumGum, reveals that 5% of 274 marketers cite Twitter as the most brand-safe social platform in 2018, up from 1% in 2017.

Read the original unabridged mediapost.com article.
 

 

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Media Post.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7583

Amazon's Foray Into Advertising Services Upgraded By Billions

Trend SummaryAmazon's recent venture into the advertising business has been upgraded by $billions. 


Wall Street securities firm BMO Capital Markets has upgraded its outlook for Amazon’s ad revenues for the fourth quarter of 2018, 2019 and 2020. Says equities research analyst Daniel Salmon: “We now estimate $9.21bn in advertising revenue in 2018 (versus our prior $9.06bn).

Read the original unabridged Mediapost.com article.

 

 

 

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Media Post.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7569

USA And China Meet For New Round of Trade Talks

Trend SummaryUSA and China commence new round of trade talks.


The USA and China have entered into the latest round of trade talks via a phone call between US Treasury Secretary Steven Mnuchin, US Trade Representative Robert Lighthizer and Chinese Vice Premier Liu He. 

 Read the original unabridged wsj.com article.

[Estimated timeframe:Q1 2018]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7553

5G Predicted To Drive $1.3 Trillion in Media and Entertainment Revenues By 2028

Trend Summary: According to an Intel study 5G is predicted to drive $1.3 trillion in media and entertainment revenues by 2028.


Over the coming decade, media and entertainment companies will compete for a share of nearly $3 trillion in ...

 

[Estimated timeframe:Q1 2018]

... cumulative wireless revenue opportunities.

By 2025 more than half [57%] of global wireless media revenue will be generated by the high-bandwidth of 5G networks and devices running on 5G.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7510

Marketing Technology Steams Ahead of Ad Tech

Trend Summary:  Growth in Advertising technology has slowed to half that of Marketing technology.


Automation, efficiency and innovation of digital media and marketing has started to slow down in recent quarters according to ...

[Estimated timeframe:Q1 2018]

... Wall Street reseacher Brian Wieser who has been tracking the trend. 

Basedf on data provided by Linkedin Mr Weiser notes that ad tech is apparently growing at only half the rate of overall marketing technology.

Read the original unabridged mediapost.com article. 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7493

New IBM Tool is Capable of Detecting AI Bias

Trend Summary: IBM has launched a tool aimed at detecting AI bias.


The IBM tool will analyse how and why algorithms make decisions in real time. Named the Fairness 360 Kit, the tool will scan for signs of bias and recommend adjustments. Moreover the IBM cloud-based software will be ... 

 

[Estimated timeframe:Q1 2018]

... open-source, working with a variety of commonly used frameworks for building algorithms. 

However, there is increasing concern that algorithms used by the two tech giants and other companies are not always fair in their decision-making, citing as an example, that in the past image recognition systems have frequently failed to identify non-white faces.

Read the original unabridged BBC.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7483

Retail Checkout Technology Forecast To Hit $45bn

Trend Summary: Smart checkout tech at retail is forecast to hit $45Bn


Amazon and other retailers are converting the model of how shoppers depart from retail stores by using various ...

... payment methods designed to bypass cashiers and checkout lines. 

 

[Estimated timeframe:Q1 2018]

Recent research indicates that the transition will be significant, with smart checkouts processing more than $45bn in retail transactions by  in by 2023, according to Juniper Research.

That figure will be up from circa $253m this year, reflecting an annual growth rate of 182%. However, Juniper estimates it will not be until 2021 before there are more than 2,000 retail outlets deploying smart checkout technologies.

Read the original unabridged mediapost.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7487

Optimism Slumps Among America's Top Marketers

Trend Summary: Economic optimism is eroding among America's top marketers.


According to the American Marketing Association, along with with Deloitte and Duke University's School of Business, the confidence of top marketers in the USA's economy has fallen from ...

[Estimated timeframe:Q1 2018]

... a near recent high.

The findings, which are based on a survey of 324 senior marketing executives polled in August, fell to an index of 66.8, down from an index of 68.9 in Februaryof this year.

The index is derived from a 100-point scale with nil being "least optimistic" and 100 being "most optimistic."

Read the original unabridged mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7463

Adland Titans Hit the Aqusition Trail

Trend Summary: Global advertising giants are yet again on the aquisition trail. 


US advertising titan Interpublic Group and Japan's Dentsu are about to make a joint bid for the majority of shares in ...  

[Estimated timeframe:Q1 2018]

... multinational data broker Acxiom Corp.

The latter has a market capitalisation of $2.3bn and seeks a buyer for its data-marketing division, which t represents a majority of Acxiom’s total revenue in fiscal 2018.

Axiom specialises in housing and managing reams of customer data, an area that has recently come under increased scrutiny.

Read the original unabridged wsj.com article.

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7440

Amazon Muscles Into Google's Home Territory

Trend Summary: Fifty five percent of product searches in the USA now emanate from Amazon.


 

Multi-trillion dollar search titan Google has dominated the global search scene for so many years now that today's ... 

[Estimated timeframe:Q1 2018]

...  generation of young people are left wondering how the so-called "Baby Boomers" managed searches way back in ancient history?

Moreover, the name of the game has changed dramatically in recent times with the advent of Amazon on the search scene.

Amazon's move has led to prompted brands to “Amazon-proof” themselves as they seek to leverage learnings from the retail Goliath whilst capitalising on their own unique propositions.

Read the original unabridged Mediapost.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7439



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