568 Marketing Trends found for Marketing Industry Trends / Tactical


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Amazon's Foray Into Advertising Services Upgraded By Billions

Trend SummaryAmazon's recent venture into the advertising business has been upgraded by $billions. 


Wall Street securities firm BMO Capital Markets has upgraded its outlook for Amazon’s ad revenues for the fourth quarter of 2018, 2019 and 2020. Says equities research analyst Daniel Salmon: “We now estimate $9.21bn in advertising revenue in 2018 (versus our prior $9.06bn).

Read the original unabridged Mediapost.com article.

 

 

 

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Media Post.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7569

USA And China Meet For New Round of Trade Talks

Trend SummaryUSA and China commence new round of trade talks.


The USA and China have entered into the latest round of trade talks via a phone call between US Treasury Secretary Steven Mnuchin, US Trade Representative Robert Lighthizer and Chinese Vice Premier Liu He. 

 Read the original unabridged wsj.com article.

[Estimated timeframe:Q1 2018]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7553

Ad Industry Wavers On Use Of Data To Target People Subconsciously

Trend Summary: Consumers and advertisers alike are split on the ethics of using data to target people subconsciously.


When it comes to the use of people's data by advertisers there is a market split between ... 

[Estimated timeframe:Q1 2018]

...ad industry professionals and consumers.

The survey of 305 advertiser and agency executives was conducted by New York based firm Advertiser Perceptions in October, while the consumer results were garnered from a survey of 600 average adults by Research Intelligencer and Pollfish in September. 

Read the original unabridged mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7532

5G Predicted To Drive $1.3 Trillion in Media and Entertainment Revenues By 2028

Trend Summary: According to an Intel study 5G is predicted to drive $1.3 trillion in media and entertainment revenues by 2028.


Over the coming decade, media and entertainment companies will compete for a share of nearly $3 trillion in ...

 

[Estimated timeframe:Q1 2018]

... cumulative wireless revenue opportunities.

By 2025 more than half [57%] of global wireless media revenue will be generated by the high-bandwidth of 5G networks and devices running on 5G.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7510

Marketing Technology Steams Ahead of Ad Tech

Trend Summary:  Growth in Advertising technology has slowed to half that of Marketing technology.


Automation, efficiency and innovation of digital media and marketing has started to slow down in recent quarters according to ...

[Estimated timeframe:Q1 2018]

... Wall Street reseacher Brian Wieser who has been tracking the trend. 

Basedf on data provided by Linkedin Mr Weiser notes that ad tech is apparently growing at only half the rate of overall marketing technology.

Read the original unabridged mediapost.com article. 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7493

New IBM Tool is Capable of Detecting AI Bias

Trend Summary: IBM has launched a tool aimed at detecting AI bias.


The IBM tool will analyse how and why algorithms make decisions in real time. Named the Fairness 360 Kit, the tool will scan for signs of bias and recommend adjustments. Moreover the IBM cloud-based software will be ... 

 

[Estimated timeframe:Q1 2018]

... open-source, working with a variety of commonly used frameworks for building algorithms. 

However, there is increasing concern that algorithms used by the two tech giants and other companies are not always fair in their decision-making, citing as an example, that in the past image recognition systems have frequently failed to identify non-white faces.

Read the original unabridged BBC.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7483

Retail Checkout Technology Forecast To Hit $45bn

Trend Summary: Smart checkout tech at retail is forecast to hit $45Bn


Amazon and other retailers are converting the model of how shoppers depart from retail stores by using various ...

... payment methods designed to bypass cashiers and checkout lines. 

 

[Estimated timeframe:Q1 2018]

Recent research indicates that the transition will be significant, with smart checkouts processing more than $45bn in retail transactions by  in by 2023, according to Juniper Research.

That figure will be up from circa $253m this year, reflecting an annual growth rate of 182%. However, Juniper estimates it will not be until 2021 before there are more than 2,000 retail outlets deploying smart checkout technologies.

Read the original unabridged mediapost.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7487

Tech Monarch Amazon Dethroned By AMD [Advanced Micro Devices]

Trend Summary: AMD dethrones Amazon in investor money flows.


A major shift is happening in a popular American technology stock. For many years Amazon has reigned as King but now ...

 

 

[Estimated timeframe:Q1 2018]

... the King has been overthrown. 

The new monarch is California based tech titan AMD [Advanced Micro Devices] whose stock has surged in the stock markets this year by circa 20% this year. Conversely Amazon’s shares are up by about half that amount.

Read the original unabridged Market watch.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.marketwatch.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7461

Adland Cold War Erupts Between B2C And B2B Marketers

Trend Summary:  A cold war has erupted between two very different groups of marketers.


Each marketing group has adopted, and now evangelises, two very different ideologies. Online B2B marketers want to ... 

 

[Estimated timeframe:Q1 2018]

...  gain and convert website traffic into leads, whereas Offline B2C marketers want to build brands among mass audiences.

The result is akin to a new Cold War in which both sides have different practices, read different publications, attend different conferences,  and follow different thought leaders each viewing the other as outdated or uneducated.

Read the original unabridgedTheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7458

Amazon Turns Investor Thanks to Sales Growth and Mega Profits

Trend Summary: Amazon has become an investor, moving from sales growth to mega profits.


Amazon investors have traditionally overlooked the company's money-losing quarters and narrow ...  

 

[Estimated timeframe:Q1 2018]

... profit margins for as long as the online sales titan cotinued to surpass investors expectations.

However, that dynamic flipped on earlier this week, propelling the 24-year-old company into a potentially steadier phase.

The results demonstrated that Amazon ceo Jeff Bezos and his management team can finesse a massive global enterprise with circa $200 billion in annual sales and more than half a million employees.

Read the original unabridged Bloomberg.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Bloomberg.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7442



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