1553 Marketing Trends found for Media


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5G Predicted To Be In Full Bloom For Major Sports Events Come 2020.

Trend Summary: 5G should be in full bloom for big sports events in 2020, study says.


By 2020, two-thirds of major global telecom companies such as Verizon and AT&T plan to use virtual reality for superior viewer experiences of sporting contests such as the upcoming Tokyo Oiympics.

Read the original unabridged mediapost.com article.

 

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Media Post.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7595

New Study Reveals Rapid Growth of Blockchain Solutions For Marketers.

Trend Summary:  New marketing tech 'Landscape' reveals Blockchain explosion.


A new srudy released by Brave Software, the company behind the privacy-oriented browser and blockchain-based advertising platform, has released a new study, the Blockchain MarTech Landscape , illustrating the rapid growth of blockchain solutions for marketers.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Media Post.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7592

US Business Leaders Eye AI

Trend Summary: Multinational professsional services company Accenture reports that business leaders are solving the AI Equation.


According to Accenture, AI has the power to increase productivity by 40 percent or more by 2035. From handling customer-facing experiences to streamlining back-end operational efficiencies, the most pressing issues and their solutions are already being addressed by the leading organizations in each industry. 

Read the original unabridged Forbes.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7591

Buzzfeed Rival ByteDance Embraces Machine Learning To Revolutionise The News

Trend Summary: Buzzfeed rival ByteDance is investing in machine learning to revolutionise the News.


When news aggregator ByteDance was founded back in 2012 by 29-year-old Zhang Yiming, he saw mobile devices as the way in which information would be consumed in future. he was right despite the scepticism of investors that a news aggregator app would be profitable. They were wrong! ByteDance is now valued at over $75 billion and acknowledged as an AI tech leader.

Read the original unabridged Forbes.com article.

 

[Estimated timeframe:Q1 2018]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7561

The US Marketing Landscape Is Increasingly Centred On Programmatic Advertising

Trend Summary: Programmatic advertising has taken a central role in the global marketing landscape.


According to Orchid Richardson, vice president and managing director at the IAB Data Center of Excellence, "Programmatic advertising has taken a central role in the marketing landscape, demonstrating how increasingly vital third-party data has become as a result". 

Read the original unabridged Internet Advertising Bureau Article.

 

 

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[Estimated timeframe:Q1 2018]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Internet Advertising Bureau
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7558

US Companies Predicted to Spend Over $19bn On Third-Party Audience Data

Trend Summary: U.S Companies are predicted to spend over $19 Billion in 2018 on third-Party audience data.


The Interactive Advertising Bureau [IAB] and the Data Center of Excellence this week released a forecast predicting that the amount marketers will spend on audience data, and management solutions will reach circa $19.2bn in 2018. Says Orchid Richardson, VP and Managing director at the IAB Data Center: “Programmatic advertising has taken a central role in the marketing landscape showing how vital third-party data has become as a result.”

Read the original unabridged mediapost.com article.

[Estimated timeframe:Q1 2018]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7550

Google Owned YouTube To Launch So-Called 'Ad Pods'

Trend Summary: The 'Ad Pods' are intended to stack two commercials together.


 

 

[Estimated timeframe:Q1 2018]

The Google-owned video site will be testing what it is calling “Ad Pods.” These will see two video ads stacked back to back.

Until now, YouTube breaks only one featured ad at a time. Moreover, and more importantly, users will still have the ability to skip the ads and go straight to the content. The goal is to reduce the number of ad breaks during longer viewing sessions.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7540

Marketers Predicted To Shift AdSpend Into Brand Building

Trend Summary: Digital Out of Home Marketing [DOOH] and 'Connected TV' will encourage' advertisers to shift money back into brand-building.


New research released this week by JC Decaux highlights a "brand gap" predicting that marketers will ...

[Estimated timeframe:Q1 2018]

... invest more in brand-building, rather than short-term performance, as established media channels such as out-of-home and TV become digitised.

Read the original unabridged Campaign Live article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: campaignlive.co.uk
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7522

5G To Drive $1.3 Trillion in Media and Entertainment Revenues By 2028

Trend Summary: 5G networks are predicted to drive $1.3 trillion in media and entertainment revenues by 2028.


According to a new study by microprocessor giant Intel, over the next decade media and entertainment companies will compete for ... 

 

[Estimated timeframe:Q1 2018]

... a share of a nearly $3 trillion in cumulative wireless revenues.

Moreover, by 2025 more than half [57%] of global wireless media revenues will be generated by the high-bandwidth of 5G networks and devices that run on 5G.

Read the original unabridged mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7508

Augmented Reality Increasingly Boosts Brand Marketing

Trend Summary:  How AR [augmented reality] works for the American Express brand.


Augmented reality, which overlays digital information on the user’s real-world environment, is going mainstream as ... 

[Estimated timeframe:Q1 2018]

... part of marketers increasingly digital marketing tool kit. 

Using this technology American Express has just wrapped its fourth year entertaining fans with AR at the US. Open Tennis tournament during which it explores new custom experiences to engage fans and card members.

Read the original unabridged chiefmarketer.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7501



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