706 Marketing Trends found for Media / Digital


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US Business Leaders Eye AI

Trend Summary: Multinational professsional services company Accenture reports that business leaders are solving the AI Equation.


According to Accenture, AI has the power to increase productivity by 40 percent or more by 2035. From handling customer-facing experiences to streamlining back-end operational efficiencies, the most pressing issues and their solutions are already being addressed by the leading organizations in each industry. 

Read the original unabridged Forbes.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7591

Marketers Predicted To Shift AdSpend Into Brand Building

Trend Summary: Digital Out of Home Marketing [DOOH] and 'Connected TV' will encourage' advertisers to shift money back into brand-building.


New research released this week by JC Decaux highlights a "brand gap" predicting that marketers will ...

[Estimated timeframe:Q1 2018]

... invest more in brand-building, rather than short-term performance, as established media channels such as out-of-home and TV become digitised.

Read the original unabridged Campaign Live article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: campaignlive.co.uk
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7522

5G To Drive $1.3 Trillion in Media and Entertainment Revenues By 2028

Trend Summary: 5G networks are predicted to drive $1.3 trillion in media and entertainment revenues by 2028.


According to a new study by microprocessor giant Intel, over the next decade media and entertainment companies will compete for ... 

 

[Estimated timeframe:Q1 2018]

... a share of a nearly $3 trillion in cumulative wireless revenues.

Moreover, by 2025 more than half [57%] of global wireless media revenues will be generated by the high-bandwidth of 5G networks and devices that run on 5G.

Read the original unabridged mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7508

Augmented Reality Increasingly Boosts Brand Marketing

Trend Summary:  How AR [augmented reality] works for the American Express brand.


Augmented reality, which overlays digital information on the user’s real-world environment, is going mainstream as ... 

[Estimated timeframe:Q1 2018]

... part of marketers increasingly digital marketing tool kit. 

Using this technology American Express has just wrapped its fourth year entertaining fans with AR at the US. Open Tennis tournament during which it explores new custom experiences to engage fans and card members.

Read the original unabridged chiefmarketer.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7501

Digital Video To Benefit From TV Style Buying

Trend Summary: Supply-side video advertising platform Telaria has integrated Nielsen Digital Ad Ratings [DAR] into its platform.


A statement issued today by Telaria claims that by incorporating DAR, it will enable the company to ...

 

[Estimated timeframe:Q1 2018]

... accelerate TV-style buying into digital video.

Nielsen DAR will also support the creation of new private marketplaces via the Telaria Video Management Platform.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7457

The Use of Video is Growing In B2B eMails

Trend Summary: Video use is on the increase in B2B emails a recently published study has found.


According to the 2018 Video In Business Benchmark Report, a recently conducted study by Canadian software company Vidyard, Video usage is on the rise. Currently, companies that publish videos are prolific — generating thirty three releases per month — and boast libraries with 377. Right now, however, only a small minority of B2B brands have yet to ... 

 

 

[Estimated timeframe:Q1 2018]

... embrace eMail/video technology. 

High-tech and professional services companies are the most active users of the nascent technology, whilst websites are the leading distribution channel, used by 86% of content providers.

Read the original unabridged mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7432

Ad Measurement Doesn't Measure Up Say America's CMOs

Trend Summary: New Nielsen study finds that many CMOs believe digital measurement fails to measure up.


In an in-depth survey of chief marketing officers, Nielsen reports that 82% of the survey sample say they expect to increase ... 

[Estimated timeframe:Q1 2018]

... their spending on digital media in the coming year.

However,only 30% of those interviewed say they plan to increase the expenditure they parcel out to ad buys in traditional media. On average these CMOs  expect their digital adspend to increase by 49% in the coming twelve months.

Moreover, nearly half of the survey respondents expect a decrease in spending, with the average prediction being in the region of 5%.

However, they also admit they maybe flying blind.

In terms of measurement, only one in four marketers reported high levels of confidence in the ability to measure the [ROI] of their media spend, regardless of type or the trade spend.

Nielsen also notes however, that 79% of repondents expect to increase their investment in marketing analytics and attribution during the next twelve months.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7427

eCommerce Soars as CPMs Rise

Trend Summary: eCommerce is predicted to soar in2018, rising by 47% according to Group M.


GroupM’s State of Digital report, released yesterday, predicts a year of CPM inflation and ecommerce growth as the duopoly maintains its...

 

[Estimated timeframe:Q2 2018]

... stronghold over the digital economy.

Marketers in 2017 spent 44% of their digital budgets programmatically, according to the report. That’s up from 31% in 2016, while GroupM predicts it will rise to 47% in 2018.

According to Adam Smith, futures director at GroupM:"Price inflation isn’t always about supply and demand”. “It’s about the structure of the market  and header bidding and first price auctions are part of that structure.”

[GDPR is a comprehensive regulation that unifies data protection in all EU countries.] It will directly apply in all EU member states from 25 May 2018, giving  businesses less than six months to prepare.

Mr Smith warns that this could cause inflation to rise even higher in this year if the number of users who consent to receive targeted digital advertising drops dramatically.

“Price inflation isn’t always about supply and demand,” he said. “It’s about the structure of the market, and header bidding and first price auctions are part of that structure.”

Read the original unabridged AdExchanger.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdExchanger.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7379

Interactive Advertising Bureau Warns Media Industry of Coming Disruption

Trend Summary: The Direct-Brand revolution is predicted to hit the global media industry hard.


The world's major media companies have this week been advised by the Interactive Advertising Bureau [IAB] to ready themselves for another wave of disruption. Moreover, warns the IAB, the global media mammoths had better be ...

[Estimated timeframe:Q1 2018]

...  well armed.

According to the IAB the direct-brand revolution is starting, and it might not be pretty for the media industy's largeest  incumbent players.

At this week's IAB introductory event, 'The Direct Brand Economy', speakers focused on fast-emerging disruptor brands such as Quip, Casper and Hubble, digitally born companies that see everything from data and dashboards to traditional advertising and podcasts to partnerships with brick-and-mortar retailers.

Direct brands, notes the IAB,  represent a new marketing segment with theoretically unlimited ad budgets — since the more products these companies sell, the more ads they want to buy, creating big opportunities for media sellers.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7366

Social Media Users Quit Facebook for Instagram - Zuckerberg Wins Either Way

Trend Summary: Social media users bid farewell to Facebook, say Hi to Instagram


Instagram, which Facebook bought back in in 2012 for a cool $1bn, is experiencing a critical moment and is just in time to become a lone ...

 

[Estimated timeframe:Q1 2018]

... bright spot for its parent company, currently in crisis over its handling of people's private information.  

Meantime, in the real world, onlookers are barely able to hide their glee at Facebook's discomforture: "Thank Goodness For Instagram" crooned a Wall Street research note on Facebook's mounting troubles earlier this week.

Whooped an unnamed individual at global, multi-platform media and entertainment news outlet Mashable: "I will delete Facebook, but you could only pry Instagram from my cold, dead hands".


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: USAToday.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7343



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