1146 Marketing Trends found for Media / Web/social/email


To minimise / maximise the insight just click anywhere within the orange box
5G Predicted To Be In Full Bloom For Major Sports Events Come 2020.

Trend Summary: 5G should be in full bloom for big sports events in 2020, study says.


By 2020, two-thirds of major global telecom companies such as Verizon and AT&T plan to use virtual reality for superior viewer experiences of sporting contests such as the upcoming Tokyo Oiympics.

Read the original unabridged mediapost.com article.

 

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Media Post.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7595

The US Marketing Landscape Is Increasingly Centred On Programmatic Advertising

Trend Summary: Programmatic advertising has taken a central role in the global marketing landscape.


According to Orchid Richardson, vice president and managing director at the IAB Data Center of Excellence, "Programmatic advertising has taken a central role in the marketing landscape, demonstrating how increasingly vital third-party data has become as a result". 

Read the original unabridged Internet Advertising Bureau Article.

 

 

le.

[Estimated timeframe:Q1 2018]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Internet Advertising Bureau
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7558

US Companies Predicted to Spend Over $19bn On Third-Party Audience Data

Trend Summary: U.S Companies are predicted to spend over $19 Billion in 2018 on third-Party audience data.


The Interactive Advertising Bureau [IAB] and the Data Center of Excellence this week released a forecast predicting that the amount marketers will spend on audience data, and management solutions will reach circa $19.2bn in 2018. Says Orchid Richardson, VP and Managing director at the IAB Data Center: “Programmatic advertising has taken a central role in the marketing landscape showing how vital third-party data has become as a result.”

Read the original unabridged mediapost.com article.

[Estimated timeframe:Q1 2018]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7550

Google Owned YouTube To Launch So-Called 'Ad Pods'

Trend Summary: The 'Ad Pods' are intended to stack two commercials together.


 

 

[Estimated timeframe:Q1 2018]

The Google-owned video site will be testing what it is calling “Ad Pods.” These will see two video ads stacked back to back.

Until now, YouTube breaks only one featured ad at a time. Moreover, and more importantly, users will still have the ability to skip the ads and go straight to the content. The goal is to reduce the number of ad breaks during longer viewing sessions.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7540

How The IoT Is Driving a Data Revolution From Workplace to Home

Trend Summary: How the Internet of Things [IoT] is driving a data revolution from the workplace to the home.


According to London based data services provider IHS Markit circa thirty billion devices will have connected to  ...

 

[Estimated timeframe:Q1 2018]

... the IOT in  by the end of 2018. 

IHS Markit also predicts that the ever-growing list of “smart” products are changing the way we live, citing as examples sound speakers, TV sets and and climate control systems.  

IoT is also transforming how we work through an explosion of sensors, trackers and gateways connecting

Increasingly, IoT is also transforming how we work via sensors, trackers and gateways connecting to the internet everything from heavy machinery and assembly lines to irrigation systems.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7495

Search and Social Media Will Drive Mainstream Ad Growth By Year 2020

Trend Summary: Search and social media are predicted to drive 67% of advertising growth come 2020.


According to Zenith Media's latest prediction, marketers aim to increase the amount spent globally on ...

 

 

[Estimated timeframe:Q1 2018]

... digital advertising over the next two years.

Zenith’s Adspend forecast estimates the total amount spent will increase from $86bn to $109bn on paid search, up from $48bn  to $76bn on social media.

The reportalso cites artificial intelligence as the technology that is helping to improve targeting and conversions.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7484

US Media Publishers Unite to Combat Google and Facebook

Trend Summary: US Media Publishers pool ad sales efforts to combat Google and other tech titans.


The partnership aims to enable publishers to achieve greater scale and ability to compete with the media dominance of ... 

[Estimated timeframe:Q1 2018]

... Google and Facebook.

New York based media companies, PopSugar and Rolling Stone have all joined Concert, a digital advertising marketplace operated by Vox Media, the companies said Thursday.

According to Vox Media, the moves give Concert additional media muscle to sell digital ads across $122.million unduplicated unique site visitors across forty different websites.

Concert targets its audiences using a few large categories, such as women’s lifestyle, sports and C-Suite, which correspond to sites in its network. C-Suite, for example, includes Quartz, Recode, Vox, Verge and CNBC.

Read the original unabridged wsj.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7423

Facebook Offers Advertisers New Branded Content Platform

Trend Summary: Facebook plans to build a new platform for its branded content campaigns.


Cautiously avoiding any specifics, Facebook has announced it is working on a tool that helps advertisers and creators to easily ...

 

[Estimated timeframe:Q1 2018]

... connect for branded content campaigns.

As Fidji Simo and Sibyl Goldman, respectively vice president, product and director of entertainment partnerships at Facebook, noted back in March: “Creators participating in the test can set up a portfolio highlighting their area of expertise, while advertisers are able to search and find creators to collaborate on branded content campaigns".

According to the screenshots published by AllFacebook, marketers will be able to search through a list of potential influencer partners based on “audience match,” reach, engagement, follower counts, and the number of video views they have amassed.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7387

Video Ads Under Scrutiny By US Media Rating Council

Trend Summary: The US Media Ratings Council is considering raising the bar on video ad impressions.


As part of its ongoing effort to improve ad industry trading currencies, the US Media Rating Council is considering raising the bar on video ad impressions to ...

 

[Estimated timeframe:Q1 2018]

...  “100% Viewabilty".

In addition the Council has issued an RFP [Request for proposals] in addition to research to support the move. The Council also seeks to push for “duration weighting.” Or in plain English, the duration of a financial asset that consists of fixed cash flows, for example a bond. 

Characterising the move as a call for “research and input,” the MRC says it is weighing a “possible move to 100% pixels as a viewability criteria.”

Moreover, the shift to duration weighting is potentially an equally significant industry shift, because it seeks to create a level playing field for valuing time-based exposure to video ads across platforms.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7341

EU Warns Social Media to Bring User Terms Into Line with EU Law

Trend Summary: Europe’s Justice Commissioner has read the Riot Act to Facebook and Twitter.


EU Justice Commissioner Vera Jourova has warned that the use of social media networks as advertising and commercial platforms means they face the same rules as ...


 

[Estimated timeframe:Q1 2018]

... offline service providers.

Says Ms Jourova: “EU consumer rules should be respected and if companies don’t comply, they should face sanctions.

However, she concedes that “Some companies are now making their platforms safer for consumers; however, it is unacceptable that this is still not complete and it is taking so much time.”

Facebook, however, claims that it has worked with EU authorities to make changes to its terms and to ensure greater transparency. It said further updates of the terms were planned later this year.

“We have long had tools in place to inform people about content removals and intend to expand these tools later this year,” claims a Facebook spokeswoman.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7320



First Previous 1 2 3 4 5  ... Next Last