177 Marketing Trends found for Regulation


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Consumers Seek Greater Data Security And Privacy From Brands

Trend Summary: Consumers want brands to take a stand on data security, privacy and diversity.


New research from global PR and digital marketing agency Fleishman Hillard Fishburn reveals that the ...

 

[Estimated timeframe:Q1 2018]

... issues consumers truly care about are data security and privacy, whilst looking to brands for more robust leadership and delivery of social values.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7516

China's Slowing Growth Prompts Investors Jitters

Trend Summary: China’s economic expansion slowed to its weakest pace since the US financial crisis of 2008. 


China's top financial regulators have launched an extraordinary coordinated effort to calm jittery investors as the ...

 

[Estimated timeframe:Q1 2018]

... nation's central-bank governor, along with banking and securities regulators, issued statements on Friday this week calling on investors to maintain their composure.

Read the original unabridged wsj.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7511

Data Privacy Rules Are Curbing Asia's Internet Boom

Trend SummaryData privacy rules are spoiling Fintech boom claims industry group.


Data privacy rules in Asia are limiting the spread of financial technology,according to an industry body which ... 

[Estimated timeframe:Q1 2018]

... is calling on regulators to set out broad principles as opposed to precise rules.

According to Paul Hadzewycz, senior associate at the Asian Securities Industry and Financial Markets Association:Governments in Asia say they support fintech, and want fintech firms to enter their market, but data privacy rules are proving a major stumbling block.”

Read the original unabridged reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7503

US Tech Industry Unites to Oppose New EU Bill

Trend Summary: EU Advances on Copyright Bill despite opposition from Silicon Valley.


The European Parliament this week adopted a draft copyright bill with provisions aimed at forcing US tech titans to ...

... pay more to media companies for music and news content used on their platforms. 

 

[Estimated timeframe:Q1 2018]

The tech industry has strongly opposed the new rules,with several groups declaring they will keep fighting the bill’s final adoption during coming negotiations with member states. 

Read the original unabridged WSJ.com article.


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Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7481

EU Moves to Control US Tech Titans

Trend Summary: The European Union is girding its loins to rein in tech giants via copyright legislation.


The EU move is already sparking fierce debate, raising questions as to whether the proposed law will accomplish its goals. The fight already ...

[Estimated timeframe:Q1 2018]

... pits major publishers, music companies and movie directors against the internet giants, among them Facebook Inc and Alphabet Inc.’s Google, as well as open-internet advocates and some small publishers.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7473

US Digital Advertising Alliance Imposes New Rules On Political Ads

Trend Summary: Lawmakers in Washington contemplate new rules to regulate online political advertising.


The US Digital Advertising Alliance, an organisation that establishes and enforces guidelines across social media companies, consumer brands, advertising organisations and publishing outlets, yesterday announced ...

[Estimated timeframe:Q1 2018]

... a series of new rules aimed at making digital political ads more transparent.

Among other issues the guidance requires advertisers to provide consumers with a link to a searchable database with more information about who placed the ad, their spending and contributions, and how the advertiser can be contacted if necessary.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7389

New EU Legislation Set to Affect HR Teams

Trend Summary: The EU’s General Data Protection Regulation Act [GDPR] which takes effect in May 2018 will be critical for HR Teams.  


Human Resources - specifically the departments responsible for managing resources related to company employees - will shortly be required to cope with the European Union's looming ...

[Estimated timeframe:Q1 2018]

...  General Data Protection Regulation [GDPR] which will take effect in May 2018.

It’s fair to say that legislation has failed to keep pace with the speed at which technology and big data has advanced – particularly the ability of a company to gather, store and analyse data.

GDPR is specifically intended to enhance data protection and the right of EU citizens to privacy, giving them greater control over their personal data and its use by marketers.

The new Act represents a complete overhaul of the legal requirements that must be met by any company handling EU citizens’ personal data – and that also includes employees’ personal data.

The implications of GDPR are not to be sneezed at. Companies who fall foul of the regulation and are found to be misusing personal information face stiff fines of up to €20m or 4% of annual worldwide turnover, whichever is the greater of the two.

Read the original unabridged Forbes.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7369

EU Updates Data Its Protection Regulations

Trend Summary: The EU Data Protection Act will shortly take effect both within and beyond the EU.


The EU General Data Protection Regulation [GDPR EU 2016/679] is a regulation in EU law that provides ....

[Estimated timeframe:Q1 2018]

.... data protection and privacy for all individuals within the European Union.

It also addresses the export of personal data outside the EU. One of the big questions surrounding GDPR is exactly how ad tech vendors who don’t have first-party relationships with consumers will get their consent to continue using their data for ad-targeting purposes.

However, Google does have a first-party relationship with its consumers on products like Gmail and search, but most consumers probably aren’t aware of its ad tech brands such as DoubleClick and AdSense.

As reported in the Wall Street Journal, Google is set to update its ad policies in the coming days, requiring the third-party websites and apps that use Google’s ad tech to be responsible for obtaining consent.

Read the original unabridged Wall Street Journal.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7356

Europe's New Data Protection Act Signals A Marketing Upheaval

Trend Summary: Europe's new Data Protection regulations signal the beginning of a paradigm shift.


With the looming General Data Protection Regulation [GDPR], Europe is about to change the rules relating to data, and it's got the digital marketing and publishing worlds in a state of upheaval. Right now, the name of the game is compliance and it’s a mad dash for ...

[Estimated timeframe:Q1 2018]

...  all entities holding data on EU citizens to bring themselves in line with the new requirements.

Or at very least figure out what they should be doing differently. 

Marketers and their compliance departments are now so bogged down in the minutiae of the new regulations that they’re failing to acknowledge the bigger picture.

GDPR is just the beginning of an even larger, more structural shift in which consumers begin to grasp the inequities of the "value exchange" in which they've been unwitting participants for years. This shift will continue to have implications for marketers well after the dust from GDPR settles.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7325

EU Warns Social Media to Bring User Terms Into Line with EU Law

Trend Summary: Europe’s Justice Commissioner has read the Riot Act to Facebook and Twitter.


EU Justice Commissioner Vera Jourova has warned that the use of social media networks as advertising and commercial platforms means they face the same rules as ...


 

[Estimated timeframe:Q1 2018]

... offline service providers.

Says Ms Jourova: “EU consumer rules should be respected and if companies don’t comply, they should face sanctions.

However, she concedes that “Some companies are now making their platforms safer for consumers; however, it is unacceptable that this is still not complete and it is taking so much time.”

Facebook, however, claims that it has worked with EU authorities to make changes to its terms and to ensure greater transparency. It said further updates of the terms were planned later this year.

“We have long had tools in place to inform people about content removals and intend to expand these tools later this year,” claims a Facebook spokeswoman.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7320



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