921 Marketing Trends found for Research


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Voice-Activated Technology Provides New Toy For Marketers

Trend Summary: Voice-activated technology goes mainstream.


The technology has moved into the mainstream providing new opportunities marketers, for example in the USA ...

... smart speakers like Amazon Echo and Google Home are now owned by 43 million people aged eighteen and older, according to research, "The Smart Audio Report" published by National Public Radio and Ediss, a user-friendly online registration tool that enables providers to update basic facility information online.

 

[Estimated timeframe:Q1 2018]

Read the original unabridged Chiefmarketer.com article. 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7470

Google, Microsoft, And Startups Set to War Over Chatbot Technology

Trend Summary:  Google, Microsoft and various startups are set to wage war over the latest Chatbot technology.


In the arcane business of technology, battles are fought over research, but war breaks out when money is at stake. That’s finally happened for ...

 

[Estimated timeframe:Q1 2018]

... Chatbots, or similar software which enables people to conduct conversations with machines. 

A couple of years ago investors and the tech press overhyped bots. These days however, companies ranging from from insurers to health providers are increasingly using Chatbots to boost their bottom lines.

Earlier this week Google planted a major flag in the war as it pushes further into the enterprise business currently dominated by Salesforce, SAP and Zendesk.  

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7444

eCommerce Seeks Alliance With Social Media

Trend Summary: Online shopping is currently big business and its proponents seek closer integration with social media to propel further success.


According to an article today in UK business website The Drum.com, it's not difficult for consumers to love online shopping given that it's quick  convenient and infinitely ...  

[Estimated timeframe:Q1 2018]

... more peaceful than braving a crowded shopping mall.

Indeed, online shoppers worldwide spent US$15 trillion in 2017, a figure that is set to soar further in 2018, predicts Hootsuite’s Digital in 2018 Trends report released earlier this year. 

However, the report posits, online shopping is not always as seamless as it could be, given that shopping inspiration has moved from runways and glossy magazine spreads to social media and influencers.

Nevertheless, the shopping experience still needs to catch up.

in the USA, for instance, social media ranks as the number one influencer of fashion shopping among women in the 18-24 age group, while nearly 32% of women in the 18-34 age group are open to buying clothing directly from a social media platform.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7431

Nearly Half of All US Firms Are Unready to Comply With GDPR

Trend Summary: Nearly half of all US companies are unprepared for the EU's GDPR [General Data Protection Regulation]


A global study by US software firm SAP Hybris reveals that 49% of businesses have no plan for GDPR compliance or ...  

[Estimated timeframe:Q2 2018]

... have yet to implement one. 

The remaining 50% have begun to execute a plan, while 19% feel they still have sufficient time to create one.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7392

Fall In Chinese Retail Sales Suggest Its Economy Is Sagging

Trend Summary: Retail sales suggest that the Chinese economy is losing steam.


Reuters.com reports that China's weaker than expected investment and retail sales in April, along with a sag in ...

[Estimated timeframe:Q1 2018]

... home sales, has clouded its economic outlook even as policymakers try to navigate debt risks and defuse a heated trade row with the USA.

Fixed asset investment grew at the the slowest pace since 1999, while the pace of retail sales softened to a four-month low, suggesting that a long-anticipated slowdown in the world’s second-largest economy may finally be setting in even as protectionism is on the rise.


The lone bright spot on Tuesday’s activity data was industrial output, which jumped more than expected as automobile and steel production surged.

According to Capital Economics senior China Economist Julian Evans-Pritchard: “Domestic spending is likely to continue to soften given the headwinds from slowing credit creation”.

Mr Evans-Pritchard also predicts that the rebound in industry may be short-lived once companies rebuild inventories which were depleted in recent months.

Read the original unabridged Reuters.com article.

 

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7385

eCommerce Soars as CPMs Rise

Trend Summary: eCommerce is predicted to soar in2018, rising by 47% according to Group M.


GroupM’s State of Digital report, released yesterday, predicts a year of CPM inflation and ecommerce growth as the duopoly maintains its...

 

[Estimated timeframe:Q2 2018]

... stronghold over the digital economy.

Marketers in 2017 spent 44% of their digital budgets programmatically, according to the report. That’s up from 31% in 2016, while GroupM predicts it will rise to 47% in 2018.

According to Adam Smith, futures director at GroupM:"Price inflation isn’t always about supply and demand”. “It’s about the structure of the market  and header bidding and first price auctions are part of that structure.”

[GDPR is a comprehensive regulation that unifies data protection in all EU countries.] It will directly apply in all EU member states from 25 May 2018, giving  businesses less than six months to prepare.

Mr Smith warns that this could cause inflation to rise even higher in this year if the number of users who consent to receive targeted digital advertising drops dramatically.

“Price inflation isn’t always about supply and demand,” he said. “It’s about the structure of the market, and header bidding and first price auctions are part of that structure.”

Read the original unabridged AdExchanger.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdExchanger.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7379

US Ad Buyers Predicted To Increase Digital and Mobile Adspend

Trend Summary: Ad agencies and their clients are predicted to increase adspend on digital media and mobile video.


A new report from the US Interactive Advertising Bureau [IAB] predicts that, whatever their concerns, agencies and their clients alike have ...

 

[Estimated timeframe:Q1 2018]

... ample cash to spend on digital video.

Says Anna Bager, executive vice president of Industry Initiatives at the IAB: “There is no question that we will see buyers out in full force throughout this week’s NewFronts presentations, as they seek to invest more of their budgets in the latest original digital video programming opportunities”.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7370

Marketing Tech Expenditure Predicted to Soar 27% By 2022

Trend Summary: Marketing Tech spending is forecast to exceed $122bn by 2022.


Estimates just released by Forrester Research predict that marketers will invest more than $122 billion by the year 2022 in ...

 

[Estimated timeframe:Q1 2018]

... marketing technology expenditures. 

That’s an increase of 27% on the $96.3bn Forrester estimates marketers will spend this year on on technology and data/analytics.

According to the report, the share of marketing budgets allocated to marketing technology will also increase, up from 30% today to 32% in 2020.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7368

Private Equity Investments In Marketing Firms Double in 2018

Trend Summary: Private equity backing in marcoms mergers and acquisitions has doubled in 2018.


According to London headquartered research firm Results International, Marcoms M&A mergers and acquisutions are increasingly being driven by ...  

[Estimated timeframe:Q1 2018]

... private equity firms. 

In the first quarter of 2018, around one quarter [22%] of all deals [41%] involved private equity. This is double the 11% recorded in the final half of 2017.

Julie Langley, partner at Results International, notes that: “Total private equity activity for 2017 was up on 2016, and this quarter is showing an even larger jump in deal volumes.

Ms Langley cites recent transactions such as LiquidHub and Ocean Outdoor, observing that not only are private equity finding valuable marcoms businesses to invest in, but that these investments are delivering exits and returns – a key factor in driving continued Private Equity interest in the sector.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7365

Research Reveals Milennials Feel Both Excited and Threatened by AI

Trend Summary: Millennials are not only excited but also feel threatened by Artificial Intelligence. 


According to Forbes.com Millennials are now the largest consumer group worldwide. As a result, it makes sense for ...

[Estimated timeframe:Q1 2018]

...  marketers to consider Millennials thoughts and feelings when deciding on the technologies in which to to invest.

One of the most promising areas of innovation is AI.

Since 2000, there has been a six-fold increase in Venture capitalist's  investments in AI startups.

As a result many businesses are adopting AI technology and the global revenues from “smart” enterprise applications are expected to grow from $1.62bn in 2018 to an eyewatering $31bn come 2025.

More to the point, research indicates that nearly one-third of millennials understand AI and have some experience with it.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7364



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