1036 Marketing Trends found for Techno-Trends


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Search Marketing Continues To Evolve, Challenging B2B Sellers and Marketers Alike.

Trend Summary: Search, once a relatively simple marketing tool, has become a trusted friend with endless answers.


With 90% of marketers already researching their company's purchases on mobile devices, voice search is set to become both to consumers and B2B buyers.

Read the original unabridged chiefmarketer.com article.

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chief Marketer.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7596

Amazon Announces New Environmental Commitment

Trend Summary: Amazon has announced it's intention to make half of its shipments carrbon neutral by 2030.


Amazon today announced a new environmental commitment focused on reducing its carbon footprint and aiming to reach 50% of all shipments  by 2030. The company is calling this program “Shipment Zero.”

Read the original unabridged techcrunch.com article.

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TechCrunch.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7593

Global Automakers Plan $300bn Funding Over Next 5-10 Years

Trend Summary: Global automakers plan a $300 billion surge in spending on electric vehicle technology over the next five to ten years.


Nearly half of the money is targeted at China, accelerating the industry’s transition from fossil fuels whilst at the same time shifting power to Asian suppliers of battery and electric vehicle technology. 

Read the original unabridged Reuters.com article.

[Estimated timeframe:Q1 2018]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7559

Canadian Firm Ads Sentiment Analysis To Its AI Platform

Trend Summary: Toronto based AI firm Datametrix plans to add automated sentiment analysis to its AI platform.


Says Andrew Ryu, Chairman and Ceo of Toronto based Datametrex AI Limited: "The objective is to provide unique unique insight when dealing with the large amount of unstructured data that governments and organisations face today".

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q2 2018]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7555

Use of AI in Marketing Has Soared Over The Past Five Years.

Trend Summary: The role of AI in marketing has increased rapidly in the last five years.


Research conducted by the MIT Center for Digital Business reveals that companies which are data-driven achieve ...

[Estimated timeframe:Q1 2018]

... four percent higher productivity and almost six percent higher profits than the US average.

According to the study, AI-powered marketing enables marketers to work more easily by delegating workloads to machines whilst giving marketers the opportunity to refocus their efforts on purely marketing matters. 

Read the original unabridged chiefmarketer.com article
 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7525

Marketing Tech Firm Launches 'Guaranteed Viewable' Market

Trend Summary: Marketing tech firm MediaMath has launched a fraud-free guaranteed viewable market. 


The platform, released in beta earlier this week, will incorporate blockchain technology and also include ...

[Estimated timeframe:Q1 2018]

... the company's impression-level verification. MediaMath also claims this will present “the highest probability of viewability".

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7524

Google Inserts Live Chatbots Into Display Ads

Trend Summary:  Google-Incubated program AdLingo inserts Chatbots into display ads. 


The project, branded Adlingo, enables brands to have one-to-one conversations with consumers, as they ...

[Estimated timeframe:Q1 2018]

... browse content across Google’s display network via a product called Conversational Display Ads.

According to Vic Fatnani, co-founder and general manager at Adlingo, the technology transfers a static display ad unit into an interactive rich media presentation.

Read the original unabriged mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7512

Digital Transformation Will Create A Whole New Playing Field

Trend Summary: Digital technology is creating new opportunities for sports organisations. 


Innovative content, fan experiences, sponsorships and revenue streams are creating the potential for unprecedented ...  

[Estimated timeframe:Q1 2018]

...  growth and a digital mindset to almost every aspect of the sports business.

Among the areas likely to be most affected are content and partnering with broadcasters and new digital-forward distribution companies.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7507

Metro Mobile Announces Launch of 5G Service In 2019

Trend Summary: Newly named Metro-TMobile has announced it will be the first prepaid brand committing to launch 5G service in 2019.


Metro by T-Mobile, whose name change from Metro PCS became official yesterday, claims it will be ...

[Estimated timeframe:Q1 2018]

...  the first prepaid brand committed to launching a 5G service in 2019. 

The new brand conducted a Metro by T-Mobile Pop-Up Experience in Manhattan’s Grand Central Terminal yesterday.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7502

Synthesizing Realistic Human Speech Makes A Breakthrough

Trend Summary: Synthesizing realistic human speech has just got a lot easier.


Dublin-based startup Voysis reports that it has shrunk the processing power required to run cutting-edge Wavenet voice generation technology, thereby enabling it to work via a mobile phone and other consumer devices without the ... 

[Estimated timeframe:Q1 2018]

... neccessity to connect to the internet. 

The advances made by Voysis will make it easier and less expensive to create chatbots and digital assistants with realistic-sounding synthesized human voices.

The market for text-to-speech applications is forecast to grow to more than $3bnby 2022, up from $1.3bn in 2016.

Read the original unabridged Bloomberg.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Bloomberg.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7486



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