662 Marketing Trends found for Techno-Trends


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Search Marketing Continues To Evolve, Challenging B2B Sellers and Marketers Alike.

Trend Summary: Search, once a relatively simple marketing tool, has become a trusted friend with endless answers.


With 90% of marketers already researching their company's purchases on mobile devices, voice search is set to become both to consumers and B2B buyers.

Read the original unabridged chiefmarketer.com article.

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chief Marketer.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7596

Amazon Announces New Environmental Commitment

Trend Summary: Amazon has announced it's intention to make half of its shipments carrbon neutral by 2030.


Amazon today announced a new environmental commitment focused on reducing its carbon footprint and aiming to reach 50% of all shipments  by 2030. The company is calling this program “Shipment Zero.”

Read the original unabridged techcrunch.com article.

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TechCrunch.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7593

Global Automakers Plan $300bn Funding Over Next 5-10 Years

Trend Summary: Global automakers plan a $300 billion surge in spending on electric vehicle technology over the next five to ten years.


Nearly half of the money is targeted at China, accelerating the industry’s transition from fossil fuels whilst at the same time shifting power to Asian suppliers of battery and electric vehicle technology. 

Read the original unabridged Reuters.com article.

[Estimated timeframe:Q1 2018]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7559

Marketing Tech Firm Launches 'Guaranteed Viewable' Market

Trend Summary: Marketing tech firm MediaMath has launched a fraud-free guaranteed viewable market. 


The platform, released in beta earlier this week, will incorporate blockchain technology and also include ...

[Estimated timeframe:Q1 2018]

... the company's impression-level verification. MediaMath also claims this will present “the highest probability of viewability".

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7524

Digital Transformation Will Create A Whole New Playing Field

Trend Summary: Digital technology is creating new opportunities for sports organisations. 


Innovative content, fan experiences, sponsorships and revenue streams are creating the potential for unprecedented ...  

[Estimated timeframe:Q1 2018]

...  growth and a digital mindset to almost every aspect of the sports business.

Among the areas likely to be most affected are content and partnering with broadcasters and new digital-forward distribution companies.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7507

Marketers Seek To Solve Four Key Challenges

Trend Summary: Advertisers are frustrated by their inability to reach the right consumers at the right time with the right offers.


Despite recent innovations in ad-tech, advertisers face an ever-shrinking window in which to capture consumers attention whern the average digital ad is ... 

 

[Estimated timeframe:Q1 2018]

... viewed for a meagre 1.7 seconds.

While these challenges may seem insurmountable, there is a silver lining on the horizon, given that personalisation, optimisation and measurement—have the potential to make advertising more effective than ever before.

Read the original unabridged Chiefmarketer.com article


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7391

Marketing Organisations Are Expanding AI and Machine Learning in 2018

Trend Summary: How machine learning is revolutionising marketing.


According to multinational consulting, technology and outsourcing services giant Capgemini, 84% of marketing organisations are implementing or ...

 

[Estimated timeframe:Q1 2018]

... expanding AI and machine learning in 2018.

Capgemini estimates that five percent of enterprises using AI and machine learning enhance customer satisfaction by more than 10%, while three in four organisations implementing AI and machine learning increase sales of new products and services by over 10%.

Moreover in 2018 circa 75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10% while three in four organisations implementing AI and machine learning increase sales of new products and services by more than 10%.

Capgemini also identified key technologies that fall under the AI umbrella such as language learning, measurement of human characteristics, analysis of image and video content and digital assistants.

Read the original unabridged ChiefMarketer.com article.
 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7337

Amazon Heralds The Era of Smart Homes

Trend Summary: Here's a glimpse into the future as the era of the smart home looms before us.


It’s a Saturday night, and you’re having friends over for dinner. So you start chatting with your refrigerator, integrated with Amazon’s Alexa while the technology suggests some meal ideas and tells you what ... 

[Estimated timeframe:Q1 2018]

... you’ll need to buy.

The fridge tells you what’s inside and you place your order and start focusing on cleaning, telling your your Google Home to pick a cooking playlist while you enjoy the few minutes of reprieve, knowing that soon your groceries will arrive via drone delivery.

This is the world of the smart home – a world of incredible convenience and connectivity. These innovations set us free to do what we really want and need to do – work, play, relax, socialise – and reduce the tedious time spent on chores and errands.  

As exciting as these changes are, they’re just the beginning. This same desire for convenience and connectivity is driving the global push for smart communities – cities and towns powered by data analytics and the Internet of Things.

Using artificial intelligence, sensors and automation, they will maximize productivity, streamline and strengthen public services and increase sustainability for citizens, communities and companies alike. And they’re coming soon – according to research from the Consumer Technology Association, the global smart city market will be worth more than $34.35bn come 2020.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7321

Twitter Revamps Its Digital Offering Via AI

Trend Summary: Twitter is leading the media herd via AI and machine learning to revamp digital experiences.


In the latest example of this trend, Twitter is using neural networks to crop picture previews in more eye-pleasing ways. According to Zehan Wag and Lucas Theis, respectively an engineering manager and researcher at Twitter, the goal is to create ...

[Estimated timeframe:Q1 2018]

... a more consistent UI experience. 

Specifically, Twitter is using a technique called "knowledge distillation" to train a smaller network to imitate the shower but via a more powerful network that enables an ensemble of large networks to generate predictions on a set of images. These predictions, together with some third-party data, are then used to train a smaller, faster network.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7306

Ad Tech Embraces Blockchain For Data Security

Trend Summary: US advertising and publishing executives have met to discuss blockchain technology and if it can bring increased transparency and data security to the ad tech supply chain.


The first meeting of the AdLedger Consortium – whose members include IBM, MadHive, Integral Ad Science and TEGNA – was held in New York yesterday. According to IBM's iX Executive Partner of Global Marketing Babs Rangaiah: "We at IBM believe that blockchain will do for transactions what the internet did for ...

[Estimated timeframe:Q2 2017]

... communications.

Added Mr Rangaiah: "We are particularly interested in blockchain's potential to solve many of the issues facing programmatic buying today."

By design, blockchains are inherently resistant to modification of the data. Once recorded, the data in any given block cannot be altered retroactively without the alteration of all subsequent blocks and the collusion of the network. Functionally, a blockchain can serve as "an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way. The ledger itself can also be programmed to trigger transactions automatically."

A blockchain is typically managed by a peer-to-peer network collectively adhering to a protocol for validating new blocks. By design, blockchains are inherently resistant to modification of the data. Once recorded, the data in any given block cannot be altered retroactively without the alteration of all subsequent blocks and the collusion of the network

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7210



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