985 Marketing Trends found for Techno-Trends / Digital


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Search Marketing Continues To Evolve, Challenging B2B Sellers and Marketers Alike.

Trend Summary: Search, once a relatively simple marketing tool, has become a trusted friend with endless answers.


With 90% of marketers already researching their company's purchases on mobile devices, voice search is set to become both to consumers and B2B buyers.

Read the original unabridged chiefmarketer.com article.

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chief Marketer.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7596

Marketing Tech Firm Launches 'Guaranteed Viewable' Market

Trend Summary: Marketing tech firm MediaMath has launched a fraud-free guaranteed viewable market. 


The platform, released in beta earlier this week, will incorporate blockchain technology and also include ...

[Estimated timeframe:Q1 2018]

... the company's impression-level verification. MediaMath also claims this will present “the highest probability of viewability".

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7524

Google Inserts Live Chatbots Into Display Ads

Trend Summary:  Google-Incubated program AdLingo inserts Chatbots into display ads. 


The project, branded Adlingo, enables brands to have one-to-one conversations with consumers, as they ...

[Estimated timeframe:Q1 2018]

... browse content across Google’s display network via a product called Conversational Display Ads.

According to Vic Fatnani, co-founder and general manager at Adlingo, the technology transfers a static display ad unit into an interactive rich media presentation.

Read the original unabriged mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7512

Digital Transformation Will Create A Whole New Playing Field

Trend Summary: Digital technology is creating new opportunities for sports organisations. 


Innovative content, fan experiences, sponsorships and revenue streams are creating the potential for unprecedented ...  

[Estimated timeframe:Q1 2018]

...  growth and a digital mindset to almost every aspect of the sports business.

Among the areas likely to be most affected are content and partnering with broadcasters and new digital-forward distribution companies.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7507

Metro Mobile Announces Launch of 5G Service In 2019

Trend Summary: Newly named Metro-TMobile has announced it will be the first prepaid brand committing to launch 5G service in 2019.


Metro by T-Mobile, whose name change from Metro PCS became official yesterday, claims it will be ...

[Estimated timeframe:Q1 2018]

...  the first prepaid brand committed to launching a 5G service in 2019. 

The new brand conducted a Metro by T-Mobile Pop-Up Experience in Manhattan’s Grand Central Terminal yesterday.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7502

Synthesizing Realistic Human Speech Makes A Breakthrough

Trend Summary: Synthesizing realistic human speech has just got a lot easier.


Dublin-based startup Voysis reports that it has shrunk the processing power required to run cutting-edge Wavenet voice generation technology, thereby enabling it to work via a mobile phone and other consumer devices without the ... 

[Estimated timeframe:Q1 2018]

... neccessity to connect to the internet. 

The advances made by Voysis will make it easier and less expensive to create chatbots and digital assistants with realistic-sounding synthesized human voices.

The market for text-to-speech applications is forecast to grow to more than $3bnby 2022, up from $1.3bn in 2016.

Read the original unabridged Bloomberg.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Bloomberg.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7486

Facebook Squares Up To Google Over International Video Content

Trend Summary: Facebook launches international video product in a bid to rival Google.


Facebook is launching Watch, its video rival to YouTube, on an international scale, whilst expanding the financial incentives that encourage people to ...

 

[Estimated timeframe:Q1 2018]

... share their content there.

Meantime, Facebook will increase its spending on content deals for it's video site, to account for the international audience, while video makers across five countries will be eligible to take a percentage of the ad revenues that emanate from their content.

Read the original unabridged Yahoo.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Yahoo.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7465

Unions Fight Use of Robots In Las Vegas Kitchens - Tomorrow The World?

Trend Summary: America's Culinary Trade Union, has taken an interest in the growing use of robots in Las Vegas resorts. 


The Union, which represents Las Vegas hotel, restaurant, and hospitality workers, is investigating business's increasing use of robots.

According to the union's secretary-treasurer Geoconda Arguello Kline ...

[Estimated timeframe:Q1 2018]

... “the Culinary Union has negotiated new automation and technology language in our latest five-year agreement.” 

Moreover, says Mr Kline, “The language is innovative and we are the first union in the United States ,and probably the world, that has such groundbreaking technology to protect workers.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7455

Disney Fights Back Against NetFlix And Other Streaming Titans

Trend Summary: Walt Disney Co. lays out it's strategy to fight back against streaming giants.


Walt Disney Ceo Robert Iger has given the company's investors a preview of what he wants the company's ...  

 

[Estimated timeframe:Q1 2018]

...  next chapter to be. 

During a conference call with Wall Street Analysts earlier this week Mr. Iger,focused on Disney’s high-stakes plan to fight back, citing the company’s direct-to-consumer offerings and a pending $71.3bn acquisition of 21st Century Fox  along with it's entertainment assets such as Netflix Inc.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7453

YouTube To Sell Subscriptions To Fans

Trend Summary: Online video site YouTube is offering a talent option to sell subscriptions to its fans.


The Google owned online video site plans to add a feature that will enable content creators who attract more than 100,000 subscribers to sell memberships to their fans, the company revealed this week. The move will enable loyal viewers to ...

[Estimated timeframe:Q1 2018]

... pay a monthly fee for perks such as custom emojis, exclusive content and merchandise. 

Owners of popular YouTube channels like Phil DeFranco and Casey Neistat have long clamoured for more ways to make money other than advertising and the complaints have grown louder over the last year.

Read the original unabridged Bloomberg.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Bloomberg.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=7436



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